Role of globalisation in driving business success - Research Proposal
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Added on 2020-12-23
Role of globalisation in driving business success - Research Proposal
Added on 2020-12-23
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Research Proposalform
Research Proposal FormStudent Name: ______________________ Student ID: ____________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question, objective or hypothesis)To determine the role of globalisation in driving business successResearch objectives (e.g what is the question you want to answer? What do you want to learn howto do? What do you want to find out?):To explore about the concept of globalisationTo examine the role played by globalisation in making a business successfulTo identify different ways that support in driving business success of McDonald'sTo accelerate the relationship between globalisation and McDonald's business success.Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects you are studying, personal interest,future plans, knowledge/skills you want to improve, why the topic is important):The main reason behind selecting this topic is to enhance knowledge regarding globalisation and ways inwhich it help companies to achieve business success. It also help in enhancing the knowledge of learnerregrading several issues faced by them during research that further support in dealing with futurechallenges. Section Three: Literature sources searchedUse of key literature sources to support your research question, objective or hypothesis: Literature review is defined as a the process of collecting information from previously researched datathrough the sources like scholarly article, survey and other articles relevant to particular topic.The concept of globalisation:- According to the John Williamson (2018), Globalisation is
defined as the process of integration between nations which is developed through interchange ofglobal view, ideas, product or other elements present in culture. Globalisation is a main reasonbehind the progress of local market, beliefs and humanities as internationalisation support informing up a relation and interaction between several countries through a globe-spanningnetwork of trade as well as communication. (https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-consequences)The role played by globalisation in making a business successful:- As per the view point ofPhilip Piletic (2018), globalisation bring up several upside and downside factor in front oforganisation but among which positive factors that provide business success are global stability,market expansion and marketing equalization. Globalisation provide businesses an opportunityfor increasing its customer base by expanding operations at several geographical area that furthersupport in achieving higher profitability and brand recognition. In addition to this it also help inimproving the standard of operations performed within the country by learning the best practicesfrom the working culture followed by different nations. (http://customerthink.com/how-globalization-impacts-small-businesses-more-than-you-might-think/)Different ways that support McDonald's in driving business success:- As per the view point ofJohn Rampton (2019), there are eight ways that McDonald's has adopted which help it in drivingbusiness success at local as well as global level. It includes maintain consistency in restaurantoperations, procedures, quality, cleanliness and services. In addition to this it establish a brandpresence worldwide, take risks, try to adapt with changing customer's taste, art of cross-sell,manage how to work with people, spot & Grow talent and realize the importance of philanthropy.(https://www.entrepreneur.com/article/271098)Relationship between globalisation and McDonald's business success:- As per the view point ofPanos Mourdoukoutas (2019), globalisation help McDonald's in achieving business successwithin two ways, first is franchise business model that allows its management, franchisee-members and managemnet to syhare risk and reward by exploiting several business opportunities.Second one is by innovation and adaptation which is coming with fresh goods and services inorder to satisfy the needs of consumer as per the economic, local and demographical factorsthroughout the world. (https://www.forbes.com/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-and-abroad/#1a1f94d82a92)
Section Four: Activities and timescalesActivities to be carried out during the research project (e.g research,development and analysis of ideas, writing, data collection, numericalanalysis, tutor meetings, production of final outcome, evaluation, writingthe report):While conducting this research, there are number of activities are required tobe performed with in an efficient manner. Following are the activities that areperformed within the research project:IntroductionCreation of aim and objectives with questionsLiterature reviewResearch methodology Data CollectionData analysisConclusion and recommendationSubmission of projectHow long this willtake: Current research willtake around 2 monthsfor completing all theactivities effectively.Milestone one: _________________Target date (set by tutor): ____________________Milestone two: _______________________Target date (set by tutor): ______________________ Gantt ChartGantt chart is a framework that shows visual representation of the large projects broken in small parts ofactivities. It is a most useful as well as popular way to showing the activities which displayed against thetime. Gantt chart is a kind of graphical depiction of project schedule that shows begin and finish date ofthe many components which included in project such as identify issue, literature review, data collectionetc. It is helpful in planning project and also explaining sequence of activities which need to compete. Onthe other hand, researcher use the Gantt chart that assess in managing and monitoring particular activities
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