How Globalisation Can Drive Business Success

RESEARCH
PROPOSAL

Table of Contents
TITLE : “How globalisation can drive business success”...............................................................3
Research Aim...................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Objective..........................................................................................................................5
Research Question ..........................................................................................................................5
LITERATURE REVIEW................................................................................................................5
Data Analyses..................................................................................................................................8
RECOMMENDATION.................................................................................................................21
CONCLUSION..............................................................................................................................21
REFERENCE.................................................................................................................................22

TITLE : “How globalisation can drive business success”
Research Aim
“To identify the impact of globalisation on business organisation”. A case study on TESCO.
INTRODUCTION
Globalisation is the procedure which is emerging immensely in present business scenario
because due to greater competition each and every organisation is placing an emphasis on selling
its products across global boundaries. It is taking various initiatives to make availability of
technologies all over the world. In last few years, globalisation is increasing at a rapid rate both
in developing and developed countries (Epstein, 2018). With the help of globalised business
there has been huge and tremendous increase in the economic growth of the companies. In
present business scenario, where globalisation helps the businessman to earn huge amount of
profits to the businesses because of cheap labour available in the market who are ready to work
at lower prices also. It helps global market to consider it as one single market. It opens up the
doors for the businesses so that free trade or industry can be established in the industry and
liberalises the sharing of capital goods, workforce, technologies, etc. It helps in establishing the
interconnection among people and organisations so that the businesses can accomplish the global
culture, economic and political integration. This is also possible because of the growing
requirements of the higher level of technological advancements in the industries which enable
them to work globally and maximises their profitability.
Organisations which are making their products and offerings global , they will be able to
make better use of resources, this will also give them numerous choices for commencing the
operations and they will not have to depend upon one single domestic country. By adopting
globalisation, the company can earn foreign exchange because this inspires to promote exports
and discourages the importing of goods and services. No matter whether the organisations are
big or small, globalisation is useful and plays greater role in every company irrespective of their
size, structure and culture (Matten, 2016). With the support of globalisation from past many
years, globalisation with the help of technologies is able to solve many problems to the greater
extent. Therefore, it is the most growing concept and can lead the businesses to the greater
heights and levels. For commencing the businesses in global market, it is essentially important
for the companies to subscribe themselves with the rules and regulations of the world trade

organisations. This is because it overlooks the various terms and conditions between different
countries. But at the same time, sometimes it becomes hard to evaluate that whether the impact
of globalisation has been beneficial or harmful for the businesses (Crane, 2018). No doubt,
globalisation has created ample of opportunities for the people all over the world but it has also
created the higher level of competition which has reduced the level of profitability in many
countries. Thus, globalisation has affected the organisations in both positive and negative
manner. It has maximised the level of competition in the variety of products, quality of offerings,
service,s etc. Those organisations which were successful are now establishing themselves in the
global market.
Globalisation is affected by numerous factors all over the world and this alteration is due
to the growing demands and requirements of the people of the new and innovative products and
services, activities which enhances free trade for businesses, large scale emergence of advance
technologies, etc. Thus, it has changes the manner of doing businesses and enhances the local
people of the organisation to develop connections with the rest of the world. Basically the
concept of globalisation has been initiated and originated from those countries which are
developed and have various MNC's operating who have huge financial resources and have the
capability to enter into new market and country with effective and efficient technologies,
capitals, products and services, etc.
The purpose of this research is to analyse importance globalisation in enhancing business
growth of the organisation (Cramer, 2017). This research will help in understanding various of
aspects of globalisation and its benefits in business growth. In this, researcher will explore how
globalisation generates business opportunities for organisations which ultimately contributes in
rapid enhancement thus contributing in earning high growth and profitability for firms. This
research for TESCO has been carried out for some specific reasons. At academic level, this topic
has been chosen to enhance knowledge on Globalisation as it plays vital role in business
expansion and growth. At personal scale, this research will improve my analytical and
communication skill that will help me out conducting better research in future. Along with this,
researcher of this project is planning to work with TESCO, for this they are carrying out this
research. Along with this, it has been analysed that, globalisation is not only gives positive
impact also this provide negative impacts on domestic businesses as environmental damage,
fluctuation in prices, and many more. In addition to this, when climate can change it

automatically increase the pollution which direct affects the humanity and economy. On the
other hand, fluctuation in price means in various companies there is vast differences between
their product which affect the level of competition and through this the price can be fluctuated
accordingly (Watts, 2016).
Research Objective
 To determine concept of globalisation
 To evaluate role of globalisation in business growth of TESCO.
 To analyse major obstacles of Globalisation which are faced by companies while
expanding their business at international scale.
Research Question
 What is globalisation?
 What could be considered as a role of globalisation in business growth of TESCO.
 What are the major obstacles of Globalisation that are faced by companies while
expanding their business at international scale.
LITERATURE REVIEW
a) Concept of globalisation
According to a John Williamson, (2016), Globalisation has become a most familiar word
among a business context. Globalisation is defined as process of interaction & integration among
people, companies and worldwide. In a business context, globalisation is recognised as most
utilised concept, which helps to know business situation along with its capacity to raises business
operation at a greater period of time. Different author's has focused on concept of globalisation in
different way, but consideration on business regulation is matter here (Olins, 2017). In context of
a business firm, globalisation has tried to put focus on creating business opportunities or status
on how business functioning will be expanded to domestic or international platform or process.
Authors has told that globalisation has comes into reality after its application in a retail sector at
growth stage. Williamson has focused emphasizes of globalisation on both creation or
development of companies brand image in an international market place with a greater efficiency
or status. In retail sector, globalisation has contributed to starting of a business firm and engages

its growth till its survival in a business environment. In UK, retail firms are building its business
operations at a greater term period along with suitability to earn higher profit at a maximum
point of time. In current business era, globalisation is growing concept, especially in retail sector
along with fortunate possibility to build business performances at both domestic and
international sector.
As per business era, globalisation does involves a level of an economic integration,
transfer of all kind of policies across the border's, transmission of knowledge, cultural stability,
reproduction and also increasing business relationship to operates business operation at a desired
point of time (Soutar, 2015). As per Martin Khor, globalisation spans a multitude of a
disciplines, communities and also cultures, of course globalisation has been utilised as per the
view point of an economic, social and political sector at a greater term period. In current period
of time, role of the globalisation is increased in parallel to defined rules or policies of business
sector at a wider stage. An impact of a globalisation is vast, as its effect's are need to b regulated
in response to what level of business outcomes firm is accomplishing or looks to get achieved in
given point of time. Lastly, scope of an globalisation is focused on bringing outcomes out of an
firm operation at an optimised sector along with accomplishing business objectives or targets at a
higher level.
b) Role of globalisation in the business growth:
According to the Brandon Levy, (2015), globalisation is a process of increased level of an
interconnectedness among countries. The prosperous economic development has gained typical
outcomes among different countries which has usually resulted into better standard of living and
also overall improved quality of life (O'Brien, 2017). A successful business growth of a nation or
any business firm hinges on its abilities to globalises a business performance at the longer period
of time. Role of a globalisation is majorly consists of developing business entities along with a
development of potential and capabilities in context of how business outcomes can be
accomplished in given role of time. Globalisation such as expansion, development & carry out
activities has to be done with defined roles or responsibilities with a purpose to enhances
business and operational outcomes to brings profit generation into the radar. In matter of
business growth, globalisation has not shown effective outcomes to business entities to make
business work results oriented. In a retail sector, globalisation has shown good response in