Importance of Performance Assessment Approach to Talent Management

This research proposal and project report focuses on the importance of performance assessment approach in talent management to retain staff members within Marks & Spencer. It includes the background of the organization, review of the problem, aim and objectives, literature review, research methodologies, data analysis, and conclusion and recommendation.

Research Proposal and
Project Report
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Table of Content
RESEARCH TITLE: TALENT MANAGEMENT.........................................................................3
INTRODUCTION...........................................................................................................................3
Background of the organisation..............................................................................................3
Review of problem/issue........................................................................................................3
Aim and Objectives................................................................................................................4
Rationale for selection of topic...............................................................................................4
Research questions.................................................................................................................4
LITERATURE REVIEW................................................................................................................4
Benefits of talent management in context to organization.....................................................5
Different approaches related to talent management...............................................................6
Importance of performance assessment approach to talent management to retain staff
members within Marks & Spencer.........................................................................................7
RESEARCH METHODOLOGIES.................................................................................................8
DATA ANALYSIS........................................................................................................................11
CONCLUSION AND RECOMMENDATION.............................................................................21
REFERENCES..............................................................................................................................22
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RESEARCH TITLE: TALENT MANAGEMENT
INTRODUCTION
Talent management is a process which is associated to attracting, onboarding, developing,
motivating and retaining talented and potential employees in organisation. Talent management
mainly aim towards improving business performance by enhancing skills and capabilities of
employees. There are a number of strategies and practices of talent management through which
company can retain employees for longer period of time (Whysall, Owtram and Brittain, 2019).
Present report is conducted on the importance of performance assessment approach for
organisation through with they can retain staff for longer period of time. For this research include
research objectives, questions, research methodology, data analysis and certain recommended
approaches.
Background of the organisation
Marks and Spencer are a leading British multinational organisation performing their
business operations in retail industrial sector by headquartered in London, England, United
Kingdom. This company is providing its services worldwide and was founded in the year 1884.
This organisation provides wide range of products and services to customers with more than
78000 employees around the world. Being a multinational company, it is essential for
organisation to manage talent than organisational workplace premises. However, it has been
identified that performance assessment approach is playing important role in talent management
that help organisation to retain staff members. It has been identified that organisation is facing
challenges to retain employees within workplace premises.
Review of problem/issue
Present company which is selected to conduct present investigation is Marks and Spencer
which is a leading multinational organisation in detail industrial sector. The issue which
organisation is faces associated to labour turnover. It has been observed that Marks and Spencer
are a leading organisation with a large scale of employees which is facing problems of retaining
employees.
Aim and Objectives
Aim
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“To determine the importance of performance assessment approach to talent management
to retain staff members at workplace”. A study on Marks & Spencer
Research Objectives
 To determine the benefits of talent management in context to organisation.
 To examine the different approaches related to talent management.
 To identify the importance of performance assessment approach to talent management to
retain staff members within Marks & Spence
Rationale for selection of topic
The selection of present research topic is significant and rational as this is mainly
associated with the primary benefits of talent management and importance of performance
assessment approach which is becoming important and vital for all the organisation. In addition
to this present research work is important to have better understanding of the concept of talent
management which is essential for organisation to fulfil in order to accomplish their business
objective. Along with this present research report is also essential to fulfil academic purpose and
educational background of investigator in addition with leading improvement in competencies
and skill.
Research questions
 What are the benefits of talent management in context to organisation?
 What are the different approaches related to talent management?
 What is the importance of performance assessment approach to talent management to
retain staff members within Marks & Spencer?
LITERATURE REVIEW
A review of the literature is an examination of academic papers on a particular topic. It
gives an overview of existing knowledge and allows researcher to find applicable theories,
methodologies, and shortcomings in current research. Basically, it is type of secondary method
that provide theoretical framework to make a justify results at the end of the study. It includes
various aspects like books, journals, articles, newspapers and many more through which
investigator gather reliable data towards the research topic. With the assistance of this,
investigator can draw a valid result and make overall study more reliable.
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Benefits of talent management in context to organization
As per view point of Pandita and Ray, (2018) In a business organization, management of
talent is one of the important process as it focusses on inviting as well as retaining top talent at
working area. By attracting, skilled and talented candidates, company can easily attain their
targets and at the same time also improve their overall performance at market place. Talent
acquisition encompasses all HR operations aimed at attracting, developing, motivating, and
retaining strong individuals. The goal of talent program is to enhance effectiveness. It tries to
encourage, engage, and retain personnel in order to improve their performance (Krishnan and
Scullion, 2017). Every corporation wants to retain the brightest and best employees in order to
increase operational efficiencies and ROI. Similarly, workers experience engaging work
experiences, sound business experience, and opportunity to further their careers. This explains
because career development is so important. In this context, there are some benefits of talent
management which can be understood by following points:
Better recruiting: There is still fierce competition for qualified candidates in certain roles
and businesses. Communication breakdowns with quality prospects, as well as a lack of tools to
move the top applications through procedure, have an influence on company ability to hire the
brightest employees (Gallardo-Gallardo, Thunnissen and Scullion, 2020). Procedures and
equipment that aid in recruitment and selection, purchasing, application monitoring, and
analytics are critical components of an agile recruiting process. Recruiting system allows
businesses to monitor and categorize applicants while also providing the flexibility to know
when they're in the recruitment process. It sharing capabilities to find and track prospects who
apply through various employment channels, as well as receive information upon these
applications in a simple manner.
Improve employee engagement: Identifying and nurturing staff abilities is a vital
component of the talent management process. Allocating insufficient or insufficiently skilled
resources to projects can contribute to employee dissatisfaction, disenchantment, and schedule
overruns. As a result, businesses can use workforce planning systems to assign team mates to
activities based on their skills and preferences. It has a substantial impact on employee
performances (Collings, Mellahi and Cascio, 2019).
Enable succession planning for critical positions: Succession design is a crucial human
resource process which helps in the development of a professional workforce capable of
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replacing leadership and other critical roles when the organization grows, evolves, or evolves.
Succession planning guarantees that efficiency and staff morale are not jeopardized during
business expansion or management turnover. A workforce development and implementation
application allow for total awareness of personnel across regional boundaries. It aids in the
distribution of work among several workers from low-cost areas. As a result, businesses can
prevent a central point of failure if a crucial resource departs without causing a cost excess.
Different approaches related to talent management
According to Taylor, (2018) Talent management is a strategic technique that assists
companies in recruiting, hiring, and retaining the best employees in their sector of work. To be
successful, the aims of Talent Management in the Organization must be carefully thought out
and organized. There are several tried-and-true techniques to employee engagement that can
distinguish a complete human resource from its competition. In this regard, company use
different approaches for managing talent at working area. These are as follows:
 Developing job description: The description that are chosen for each employment
opening that is advertised for the organization, whether internally or externally, are
highly crucial. Making it as clear as possible about what obligations go into the
performance of a job will guarantee that those who apply understand understands what is
needed of them. The company would not have an employee turnover since customers
were confused about what would be included (Crane and Hartwell, 2019).
 Provide development opportunities: Make sure to provide continual opportunity for
people to advance in their careers to existing personnel. This might be as basic as a two-
day training session on something new that will help with day-to-day chores, or it can be
management training programs that will allow entry-level professionals to earn vital
information, experience, and chances.
 Performance assessments: Regular assessments are really an excellent approach for
employees to learn how they are doing and where they may improve. To be efficient,
they should be requirement analysis or twice a year. This assessment is generally
performed by management and provide a concise overview about what an employee did,
how their productivity was, and how they can improve in the future (Meyers and et. al.,
2020).
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 Selection process: Sometimes a candidate will stand out as the best person for the
presidency, but there may be a large pool of candidates from which to choose. A tried-
and-true selecting method will help them make judgments more quickly and easily. The
business will still want to ensure that all requirements are satisfied, recommendations are
valid, and the resume is attractive, among other things.
 Effective compensation: In terms of attracting top people, companies must offer
competitive pay packages. They shouldn't have to be thousands of dollars greater than
their competitors, and there should be a clear reputation by being a great company with
good executive compensation. Good health care coverage and other incentives are usually
helpful in attracting and retaining talent (McDonnell and et. al., 2017).
Importance of performance assessment approach to talent management to retain staff members
within Marks & Spencer
Performance appraisals can be considered as one of the more awkward and acrimonious
exchanges between managers and employees. However, when conducted effectively, openly, and
truthfully, assessments can assist improve professional relationships and productivity for both
parties. Businesses require outstanding performance management. It assists them in aligning
their workers, resources, and systems to accomplish their strategic goals through explicit and
implicit approaches. It also serves as a dashboard, alerting management to potential issues and
letting them know when changes are required to keep a firm on course.
Develop performance standards: When a company implements a performance
evaluation policy, it must set guidelines for properly employee evaluations. The evaluation
clarifies what is anticipated of the role, not just for the person but also for the organization
(Harsch and Festing, 2020).
Clarity among employees: Employees learn understands what is needed of them on the job
when their employer employs regular performance evaluations. "Entrepreneur" proposes that
when new employees are employed, organizations communicate their expectations for them. The
individual will then learn whether he has reached or surpassed those targets during following
evaluations.
Determining weak links: Employers understand which employees aren't functioning very
well in their professions with performance appraisals. Based on this judgment, the employer can
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take one of several approaches to resolving the issue, including enrolling him in a training
program or terminating the worker (De Boeck, Meyers and Dries, 2018).
RESEARCH METHODOLOGIES
Research methodology is termed as a technique or tool that allow investigator to collect
authenticated and reliable information and data associated to the topic. In order to conduct
present research investigator selected research onion framework in order to select appropriate
methods to conduct research:
Figure 1: Illustration 1: Research onion
Research philosophy-
Research philosophy is mainly defined as a belief about the manner in which data related
to the phenomenon is required to be acquired, evaluated and utilised. Research philosophy
mainly deals with development sources and nature of knowledge and system of investigation. It
is essential for an investigator to undertake advantage of efficient and appropriate research
philosophy in order to conduct research (Beerbaum, 2021). There are only two form of research
philosophy which is positivism and interpretivism. In terms with present researcher to conduct
research investigator take advantage of positivism research philosophy. This method mainly
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emphasises upon the actual knowledge which is obtained via observation. It has been identified
that main aim behind taking advantage of this research philosophy is to take advantage of
quantitative data value with the help of deep analysis of the results. In this method research are
mainly based on scientific method. With the help of this investigator can conduct research with
the help of appropriate and accurate steps.
Research Approach-
Research approach is basically term as plan and procedure for research. With the help of
this investigator can undertake steps with the help of broad emissions through which research
can undertake with the help of detail methods of analysis, data collection and interpretation.
Research approach allow investigator to conduct quantitative research. Research approach plays
important role in research methodology through which investigator can conduct research with the
help of demonstrating logic. Inductive and deductive are basically two form of research
approaches out of which to conduct present research investigator will use detective approach.
This is basically a focus method of testing hypothesis (Nayak and Singh, 2021). Main aim
behind selecting this method is that it allows investigator to explain causal relationship among
concept and variables. Furthermore, it has been identified that with the help of deductive
approach investigator aim towards conducting research with the help of measuring quantitative
concept in effective manner.
Research strategy –
Research strategy is basically the step -by- step plan of action that provide investigator a
direction to their efforts and thoughts. With the help of taking advantage of appropriate research
strategy investigated can conduct research in a systematic manner with the help of producing
qualitative research. In terms present report in order to collect appropriate data and information
investigator with the help of survey research strategy aim to acquire information from large
number of respondents. Main aim behind selecting this method is to calculate information in a
reliable manner and acquire data from large number of respondents in order to enhance viability
of research.
Research Choice –
Research choice allow investigator to collect information and data. With the help of
suitable research choice research work can be conducted in effective manner in which data can
be utilised for audience. Qualitative and quantitative are two form of research choice out of
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which to conduct present research investigation researcher with the help of quantitative research
method will collect information in effective manner (Shokooh Valle, 2021). Primary reason
behind selecting this method is to enable more generalisation of result with the help of accuracy.
This method mainly includes few number of variables, as in this data is related to close ended
information. In addition to this the help of this method investigator aim towards reaching high
sample size and collect information in a quick manner.
Time horizon –
This is basically termed as a time duration in which investigator is required accomplish
research objectives. Cross-sectional and longitudinal are two forms of time horizons to conduct
research in effective manner in which researcher is required to select appropriate time horizon. In
terms with present research investigator with the help of cross- sectional time horizon aim
towards fulfilling research objective in a given time frame. Primary reason behind taking
advantage of this time horizon is to accomplish research objectives such as collection and
evaluation of data in effective time frame.
Data collection –
This is basically defined as a strategy that investigator undertake in order to collect,
analyse and identify most appropriate information and data associated to the topic. Researcher is
required to take advantage of most appropriate form of data collection method in order to fulfil
research objective. Primary and secondary are two forms of data collection method. In order to
conduct present research investigator with the help of both primary and secondary research
method will acquire reliable data and information. In terms with primary method investigator
will undertake use of questionnaire. While if it is talked about secondary method, in this
investigator collect information through literature review (Thomas, 2021). Primary reason behind
selecting primary data collection method is to acquire raw data directly from the respondents
which increases the accuracy of the collected information. While in terms with secondary data
collection method investigator undertake advantage of this method with an aim to acquire a wide
range of information and data from number of sources like books, magazines and articles. Both
of these methods effectively enhance accuracy and validity of present research.
Sampling-
This is basically defined as a procedure in which investigator undertake use of small
sample size out of the whole population, as it is not possible to evaluate large population so in
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this investigator select a sample size in order to acquire information (Turnbull, Chugh and Luck,
2021). Probabilistic and non-probabilistic are two forms of sampling method out of which in
order to accomplish present research objective investigator with the help of probabilistic
sampling technique will acquire information from respondents with the use of random sampling
method in which viewpoint of 30 respondents (employees) will be undertaken. Primary reason
behind selecting employees as a respondent is that with the help of this group of respondents,
researcher can have deep knowledge and can analyse effectiveness of talent management in
effective manner.
DATA ANALYSIS
Data analysis is considered as an important chapter that provide detailed and quantitative
data on the basis of specified topic and research area. The practice of systematically applying
statistical and/or logical approaches to describe and demonstrate, summarize and recapitulate,
and assess data is known as statistical analysis. In this, researcher prepare a structured
questionnaire that includes various close- ended questions that asked from selected respondents
to gather valid information. This will directly contribute in attaining positive and reliable
outcomes at the end of the study in an effective manner.
Questionnaire
Q1) Do you have any idea about talent management in context to business organization?
a) Yes
b) No
Q2) Does managing talent help company in improvising productivity level?
a) Yes
b) No
Q3) According to you, what are the benefits of managing talent within workplace of Marks &
Spencer?
a) Improve employee productivity
b) Increase client satisfaction
c) Enhance organizational performance
Q4) Is proper management of talent help in retaining top talent at working area of Marks and
Spencer?
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a) Yes
b) No
Q5) What are the different approaches, Marks and Spencer used to manage their talent at
working area?
a) Developing job Description
b) Provide development opportunities
c) Performance assessments
d) Selection process
Q6) What are the importance of performance assessment approach to talent management to
retain staff members within Marks & Spence?
a) Boost employee engagement
b) Positive working environment
c) Improve team work
d) Problem solving
Q7) What are the major issue Marks and Spencer faced at the time of managing their top talent
at working area?
a) Poor hiring strategies
b) Ineffective leadership
c) Employee turnover
Q8) According to you, what kind of ways Marks and Spencer could used to over from the
issues on managing talent at workplace?
a) Create heathy working environment
b) Effective leadership
c) Smart hiring strategies
Q9) Suggest the ways, Marks and Spencer used to motivate as well as retain their workers at
working area.
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Theme 1: Idea about talent management in context to business organization
Q1) Do you have any idea about talent management in context to business
organization?
Frequency
a) Yes 25
b) No 5
25
5
Talent Management
a) Yes b) No
Interpretation: Talent management is referring to the procedure of recruiting as well as
retaining skilled and talented workers who are able to attain their task and objectives in an
appropriate manner. In relation to this, 25 people have enough knowledge about managing talent
at working area and remaining 5 participants are not much aware about talent management.
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Theme 2: Managing talent help company in improvising productivity level.
Q2) Does managing talent help company in improvising productivity
level?
Frequency
a) Yes 20
b) No 10
20
10
Talent Management improve productivity level
a) Yes b) No
Interpretation: From the above table it can be analysed that maximum number of respondents
which is 20 agree with the fact that if talents are managed properly than it can help the company
in improvising the productivity level. Whereas, on the other hand, 10 of the respondents do not
feel like that and moreover, belief that managing talent has nothing to do with improving the
productivity level of the company.
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Theme 3: Benefits of managing talent within workplace of Marks & Spencer.
Q3) According to you, what are the benefits of managing talent within
workplace of Marks & Spencer?
Frequency
a) Improve employee productivity 13
b) Increase client satisfaction 10
c) Enhance organizational performance 7
13
10
7
Beneits of Talent Management
a) Improve employee productivity b) Increase client satisfaction
c) Enhance organizational performance
Interpretation: With the help of the pie chart, it can be evaluated that, there are many benefits
which can be attained after managing talents. As 13 out of 30 respondents think that by
managing talent Marks and Spencer can improve the productivity level of employees. Whereas,
10 of the respondents believe that by managing talents company will increase the satisfaction of
employees. On the other hand, the rest of the respondents which is 7, agree with the fact that the
benefits which Marks and Spencer will obtain after managing talent is enhanced performance of
the company.
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Theme 4: Proper management of talent help in retaining top talent at working area of Marks and
Spencer.
Q4) Is proper management of talent help in retaining top talent at working
area of Marks and Spencer?
Frequency
a) Yes 20
b) No 10
20
10
Proper Management helps in retaining
employees
a) Yes b) No
Interpretation: Through the above pie chart it is understood that, 20 of the respondents think
that if company manages to do proper talent management then the company will be able to retain
its top employees. Other than this, 10 of the respondents do not think like this, and they believe
that if an individual will get a better opportunity then he/she will look for the opportunity.
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Theme 5: Different approaches, Marks and Spencer used to manage their talent at working area.
Q5) What are the different approaches, Marks and Spencer used to
manage their talent at working area?
Frequency
a) Developing job Description 8
b) Provide development opportunities 6
c) Performance assessments 10
d) Selection process 6
8
610
6
Different Approaches
a) Developing job Description b) Provide development opportunities
c) Performance assessments d) Selection process
Interpretation: There are many ways through which Marks and Spencer can manage their
talents. Like 8 of the respondents think that by developing a job description company can
manage its work. On the other hand, 6 of them believe that by providing adequate development
opportunities Marks and Spencer can accomplish their talents. Whereas, 10 and 6 respondents
goes with performance assessments and selection process respectively.
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Theme 6: Importance of performance assessment approach to talent management to retain staff
members within Marks & Spence
Q6) What are the importance of performance assessment approach to
talent management to retain staff members within Marks & Spence?
Frequency
a) Boost employee engagement 9
b) Positive working environment 8
c) Improve team work 7
d) Problem solving 6
9
8
7
6
Importance of Performacne Assessment
a) Boost employee engagement b) Positive working environment
c) Improve team work d) Problem solving
Interpretation: From the above pie chart, it can be evaluated that 9 of the respondents feels like
through performance assessment company can boost employee engagement. Other than this, 8 of
them believe that it establishes a positive working environment in the company. Whereas, 7
thinks that performance assessment will improve team work of a company. Lastly, other 6
respondents believe that, it will help the company in solving their problems.
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Theme 7: Major issue Marks and Spencer faced at the time of managing their top talent at
working area
Q7) What are the major issue Marks and Spencer faced at the time of
managing their top talent at working area?
Frequency
a) Poor hiring strategies 13
b) Ineffective leadership 7
c) Employee turnover 10
13
7
10
Major Issues
a) Poor hiring strategies b) Ineffective leadership c) Employee turnover
Interpretation: With the help of the pie chart, it is evaluated that, the issues which Marks and
Spencer faced was poor hiring strategies as per the 13 respondents. Whereas, according to 7
respondents’ ineffective leadership is the major challenge. On the other hand, 10 of the
respondents believe that employee turnover is the major issue for the company.
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Theme 8: Ways Marks and Spencer could use to get over from the issues on managing talent at
workplace.
Q8) According to you, what kind of ways Marks and Spencer could use to
get over from the issues on managing talent at workplace?
Frequency
a) Create heathy working environment 10
b) Effective leadership 10
c) Smart hiring strategies 10
10
10
10
Ways to get over issues
a) Create heathy working environment b) Effective leadership
c) Smart hiring strategies
Interpretation: According to the pie chart, 10 of the respondents feel that by creating a healthy
working environment, the company can get over the challenges. Whereas, effective leadership
and smart hiring strategies got 10 – 10 each.
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CONCLUSION AND RECOMMENDATION
Conclusion
Over the period of time, the process of doing business have change and so the
requirements. Nowadays, companies are looking for individuals who have great skills and
knowledge. Thus, companies are conducting hiring process in order to get the best talents for the
organisation. However, only selecting and recruiting the appropriate talents is the not the only
task for the company to perform. The management should make sure that talents are managed
according to the needs and wants.
Recommendation
As a recommendation, it is believed that company should make some changes in their
hiring processes means the company should make alteration in their job description. For
example, focussing on skilled based employees rather than people with numerous degrees.
Employee with proper skilled and knowledge even if they have minimum qualification, they will
bring wonders to the company through their work.
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