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The impacts of customer satisfaction on profitability - (Doc)

   

Added on  2021-01-09

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RESEARCH PROPOSALpart 1
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Table of ContentsRESEARCH PROPOSAL...............................................................................................................31.1 Formulation and recording of possible research outlines and its specification. ..................3RESEARCH QUESTIONS- ...........................................................................................................31.2 Description on factors that contributes the process of research project selection.................41.3 Define the key review of the literature on the chosen topic..................................................41.4 Explanation on research project selection. ...........................................................................71.5 Description on appropriate plan and process for agreed research specification. .................8
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RESEARCH PROPOSAL1.1 Formulation and recording of possible research outlines and its specification. The present report is based on the impact of customer's services on profitability andproductivity of hospitality business. The hospitality industry is one of the most competitivesector and they must works as to perform its business objectives in the appropriate and efficientmode (Rahimi and Kozak, 2017). In addition to this, this can be said that the consumer loyalty isone of the effective measurement of quality of services as it leads to improvise the overallfunctions. However, publicity as word of mouth and this all work as to satisfy the customers interms to provide new market opportunities. This kind of factor leads to influence the decisionmaking power of customer to buy product and services. In this, the customer satisfaction can bedefined as the term that helps to full fill the customer need sand desires so that all things can bedone in better and effective manner. In addition to this, it can be said that customer satisfactionplays the crucial role and with help of it total quality management can be done in the appropriatemode. In this, it can be said that customer satisfaction in one of crucial aspects that leads toenhance the profitability of the enterprise by building trust. In addition to this, it can be statedthat better hospitality services affects over the choice of customers and also aids to develop andmaintain positive brand image in market. Aim-“To identify the aspect of customer services that leads to make hospitality businesssuccessful. A case study on Hotel Holiday Inn”. Objectives-
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