Managing Cultural Diversity at the Workplace

This research proposal focuses on the impact of managing cultural diversity at the workplace, specifically at Marks & Spencer. It aims to understand the meaning of managing cultural diversity, determine its importance on business performance, evaluate strategies to improve cultural diversity, and analyze its various impacts. The research will use qualitative and quantitative research methods.

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: Managing cultural diversity at the workplace.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Research Title:-Impact of managing diversified culture on the performance of employees.
Research Aim
“To determine the impact of managing cultural diversity to improve the productivity at
workplace”. A case study on Marks & Spencer.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
Objectives
 To understand the meaning of managing cultural diversity at workplace.
 To determine the importance of managing cultural diversity over business
performance of Marks & Spencer.
 To evaluate different strategies that can be adopted by firm to improve cultural
diversity.
 To analyse the various impact of cultural diversity at Marks & Spencer.
Research questions
 What is the meaning of managing cultural diversity at workplace?
 What is the importance of managing cultural diversity over business performance of
Marks &Spencer?

 What are different strategies that can be adopted by firm to improve cultural
diversity?
 What is the various impact of cultural diversity at Marks &Spencer?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is
important):
Rational of the study:This is a report that looks at how to handle cultural diversity in the
workplace. It addresses a broad variety of subjects, including the effects and advantages of
managing a diverse community, which contributes to increased organisational efficiency.
Furthermore, there are certain personal as well as technical explanations for undertaking the
whole review. It's likely that the researcher selected this subject because it extends their
own experience and comprehension. Professional reasons, on the other hand, may include
opportunities for growth in the immediate future.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
To understand the meaning of managing cultural diversity at workplace
As per the view point of Dias (2020), the process of managing cultural diversity is essential
as it is considered as method in which culture, traditions, norms, region of whole staff are
different which has proficiencies to improve productivity of firm as well as personnel
To determine the importance of managing cultural diversity over business performance of
Marks & Spencer
As per the view point of Fink (2020), The diversity at work areas have been an essential
aspects which develops various opportunities for implementing ideas, creativity as well as
various innovation in simple way. moreover, the reasons behind it, is that cultural diversity
have direct influences upon the knowledge, consistency and thought process of person.
To analyse the various impact of cultural diversity at Marks & Spencer.
According to the view point of Gundara (2020), Various firm like Marks & Spencer
understand that there is requirement to manage cultural diversity at work areas for
appreciating beliefs as well as values of several cultures. So, the cultural diversity has both
positive and negative impact upon respective entity.

Reference
Books and journals
Cockayne, D.G., 2018. Underperformative economies: Discrimination and gendered ideas
of workplace culture in San Francisco’s digital media sector. Environment and
Planning A: Economy and Space, 50(4), pp.756-772.
Colella, A. and King, E. eds., 2018. The Oxford handbook of workplace discrimination.
Oxford University Press.
Dhanani, L.Y., Beus, J.M. and Joseph, D.L., 2018. Workplace discrimination: A meta‐
analytic extension, critique, and future research agenda. Personnel
Psychology, 71(2), pp.147-179.
Harnois, C.E. and Bastos, J.L., 2018. Discrimination, harassment, and gendered health
inequalities: do perceptions of workplace mistreatment contribute to the gender
gap in self-reported health?. Journal of health and social behavior, 59(2), pp.283-
299.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Introduction
Research Aim Objectives
Review of literature
Research Methodology
Submission of the research proposal
Feedback from tutor
How long this will
take:
5
8
12
16
1
5
28

Data collection stage
Data analysis
Research result
Conclusion as well as recommendation
Reflection
Submission of final project
22
10
6
4
2
Milestone one: Literature Review
Target date (Set by tutor):
01/04/2020 to 16/04/2020
Milestone two: Data Collection
Target date (set by tutor): 19/05/2020 to 25/06/2020
Milestone Three: Data Analysis
Target Date: 26/06/2020 to 27/07/2020
Gantt Chart:

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
What your areas of research will cover:
Research Design:Qualitative and quantitative analysis methods are the two primary types
of research techniques used by researchers. Quantitative approach was chosen by the
researcher in this analysis because it efficiently offers factual, statistical, and numerical
evidence.
Research approach: When it comes to analysis methodology, there are two types of
approaches: inductive and deductive. The researcher preferred the deductive research
method for the current inquiry because it offers effective and relevant evidence. It helps in

the correct and successful completion of the whole process.
Data collection:This is among the most critical techniques, and there are two types of data
collection methods available: main and secondary data collection. The investigator would
use both primary and secondary data collection approaches in this analysis, with primary
questionnaires being used in the case of primary information capture and literature review
being used in the case of secondary data collection.
Sampling:Probability and non-probability sampling methods are the two types of
sampling collection methods. The researcher uses a random sampling method in the
method, which is a non-probabilistic method. In addition, a total of 40 respondents, all of
whom are employees of the organisation, have been selected for this report.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
“To examine the impact face by higher authorities while managing cultural diversity at
their workplace. A detail study on ASDA.”
Student name:
Student ID number:
Programmer:
College Name:
Intended research start date: 13/03/2020
Intended research end date: 26/08/2020
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes
 Questionnaires Yes
 Observations Yes
 Use of personal records Yes No
 Data Analysis Yes
 Action Research Yes No
 Focus Groups No
 Others (Please specify) : n/a
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: No Young people aged: 17-18 No Adults: Yes
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you are doing:
The participants of the primary research will be sending with the informed consent form

and questionnaire on email.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
By applying E-mail
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the
study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes
Who will have access to the data and personal information?
Researcher/Supervisor
During the research:
Researcher/Supervisor
Where will the data be stored?
USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research: Safely dispose of the data
Where will the data be stored?
USB/Laptop

How long will the data and records are kept for and in what format?
Approx. Six months
Will data be kept for use by other researchers? No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these: N/A
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent. Yes
 Potentially vulnerable participants. n/a
 Sensitive topics n/a
 Risk to participants and /or researchers: n/a
 Confidentiality/anonymity: Yes
 Disclosures/ limits to confidentiality: Yes
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection). Yes
 Reporting: Yes
 Dissemination and use of your findings: Yes
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.