Managing Cultural Diversity at the Workplace

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: Managing cultural diversity at the workplace.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Research Title: - Determine the affect of managing diverse culture on staff performance.
Research Aim
“To determine the affect faced by senior authorities while managing diverse culture at
workplace. A case study on Marks & Spencer”.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
Objectives
 To know about the concept of managing cultural diversity.
 To examine the influence of diverse culture over the employees’ performance.
 To analyse several advantages gain by management while managing cultural
diversity.
Research questions
 What is the concept of managing cultural diversity?
 What are the influences of diversified culture on employees’ performance?
 What are several advantages gain by management while managing cultural
diversity?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,

personal interest, future plans, knowledge/skills you want to improve, why the topic is
important):
Rational of the study:
Respective research project is performed upon the topic that is managing cultural diversity
at workplace. Moreover, this incorporates several aspects that include influences and
advantages to manage diverse culture that drives towards firm’s performance development.
Additionally, there are few reasons besides performing overall investigation that
incorporates professional and personal reasons. Along with this, there could be investigator
personal interest beside selecting respective topic that enhances its own understanding as
well as knowledge. While on other side, professional research could facilitate various
opportunities of growth in future period.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
Concept of managing cultural diversity.
According to Cockayne (2020), It is essential to manage the various culture individuals.
Moreover, this is considered as process where tradition, religion, culture and other of all
employees are different as well as that has competencies to influence staff performance. in
addition to this, it become essential for firm to manage the diverse culture that occurs
within work area in order to gain favourable results.
Influence of diverse culture over the employees’ performance.
As per the Colella and King, E. eds., (2020), This has been determined that in case
superior of entity manage the diverse culture at respective work area effectively and
efficiently then business productivity as well as performance may influences in favourable
manner in competitive market area. In addition to this, it is undertaken as procedures that
has both favourable as well as unfavourable influence upon staff. In case of favourable
influence, this would aids in forming optimistic as well as stronger relation among staff
and manager. While on other side, in case unfavourable influence manager regularly get
irritated as well as restless in order to manage diverse cultural individuals.
Advantages gain by management while managing cultural diversity.
According to DhananiBeus and Joseph (2020), This have been analysed that there are
various advantages which are gain by management for managing diversified culture

individuals performing into entity. Moreover, one of the effective benefit is it would
become competent to retain its employees for long duration that enhances organisation’s
brand reputation. Also, the other advantage that is obtain by management is that it would
become competent to build optimistic work atmosphere into its firm taht drives towards
development as well as success in competitive market.
Reference
Books and journals
Cockayne, D.G., 2020. Underperformative economies: Discrimination and gendered ideas
of workplace culture in San Francisco’s digital media sector. Environment and
Planning A: Economy and Space, 50(4), pp.756-772.
Colella, A. and King, E. eds., 2020. The Oxford handbook of workplace discrimination.
Oxford University Press.
Dhanani, L.Y., Beus, J.M. and Joseph, D.L., 2020. Workplace discrimination: A meta‐
analytic extension, critique, and future research agenda. Personnel
Psychology, 71(2), pp.147-179.
Harnois, C.E. and Bastos, J.L., 2020. Discrimination, harassment, and gendered health
inequalities: do perceptions of workplace mistreatment contribute to the gender
gap in self-reported health?. Journal of health and social behavior, 59(2), pp.283-
299.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Introduction
Research Aim Objectives
Review of literature
Research Methodology
Submission of the research proposal
Feedback from tutor
Data collectionstage
Data analysis
Research result
Conclusion as well as recommendation
How long this will
take:
5
8
12
16
1
5
28
22