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Research Project Assignment - Impact of Digital Technology in Travel and Tourism Sector

   

Added on  2020-10-22

5 Pages1740 Words161 Views
Research Proposal FormStudent Name: ______________________ Student ID: ______________________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question, objective or hypothesis)“To identify the impact of digital technology in travel and tourism sector. A case study on Thomas cook”. Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to find out?):ObjectivesTo determine the importance of digital technology in travel and tourism sector.To analyse the issues which occurs in travel and tourism sector while implementing technology.To identify the influence of digital technology in travel and tourism industry.Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):The research work is crucial to analyse the impact of digital technology on the firm in order to increase the capabilities. This study is emphasizes on enhancing the Productivity. The researcher will be support to gain benefits of digital technology. Section Three: Literature sources searched

Use of key literature source s to support your research question, objective or hypothesis: BooksPereira, H.G., de Fátima Salgueiro, M. and Rita, P., 2016. Online purchase determinants ofloyalty: The mediating effect of satisfaction in tourism. Journal of Retailing andConsumer Services. 30, pp.279-291. Evangelista, R., Guerrieri, P. and Meliciani, V., 2014. The economic impact of digitaltechnologies in Europe. Economics of Innovation and New Technology. 23(8),pp.802-824.Ladhari, R. and Michaud, M., 2015. eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions.International Journal of Hospitality Management. 46, pp.36-45.Section Four: Activities and timescalesActivities to be carried out during the research project (e.gresearch, development and analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report):1.Selection of topic2.Aim and objectives setting3.Literature review4.Research methodology5.Collection of data6.Analysis and interpretation7.Conclusion and recommendations8.SubmissionHow long this will take: (In Days)35647431Milestone one: ______Preparation of a proposal___________Target date (set by tutor): ____________________Milestone two: ___________Completing research project____________Target date (set by tutor): ______________________Section Five: Research approach and methodologiesWhat type of research approach and methodologies are you likely to use and why?Research type- Qualitative researchResearch approach- InductiveResearch design- DescriptiveResearch Philosophy- InterpretivismData Sampling- ProbabilityWhat your areas of research will cover: Influence of digital technology on business operation. Benefits and implications of introducing digital technology in business. Comments and agreement from tutor

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