Factors Influencing Consumer Attitude towards Online Shopping in Australia
VerifiedAdded on 2022/11/13
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AI Summary
This research proposal aims to identify the factors influencing consumer attitude towards online shopping in Australia. The study focuses on convenience, trust, experience, and price as the main factors affecting consumer behavior. The research hypotheses are developed based on previous studies and the conceptual framework is presented. The methodology includes primary research through survey questionnaires. The potential output of the research is discussed.
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