Assignment on Operations ofCafe Route
Added on 2020-06-04
11 Pages3300 Words29 Views
RESEARCH PROPOSAL
Table of ContentsINTRODUCTION...........................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Title: To develop innovations for expanding business with new products and services – A CaseStudy on Cafe RouteINTRODUCTIONInnovation is referred to an aspects through which services are delivered to clients in ancreative manner. It is identified to be an approach through which services of an institution areexpanded to different part of the world. Restaurant is a place in which they serve and food andbeverages to their customers in exchange of money. This research proposal will help theresearcher in identifying creative manner through which revenue and market share could beexpanded. This assignment focuses on operations which are carried out by Cafe Route and areknown to deliver quality servings at affordable prices. This organisation is making efforts toincorporate additional services such as accommodation, event management and organisingevents so that scope of this enterprise could be uplifted (Ajami, Grabner and Pearson, 2016).Other than this, chefs of the restaurant are known to deliver their best dishes to customers andgetting feedbacks and reviews about food so that it could be improved. Apart from this, companyis trying to provide information about their restaurant by using various mediums like internet,social media sites, television commercials etc., digital guiding is also used by the firm in order togrow the business in a proper manner. According to the study Barquero and Bosch, (2015),it is evaluated that, to increase thebusiness operations they are using latest tools and techniques so that company can train theiremployees in an effective manner so that they are able to cope with the change. The enterprise isknown to invite renowned chefs for sharing their experience with workers and determine themanner through improved services could be offered. The future endeavours of organisation aredealt with ideal approach when employees with the organisation are provided with sort oftraining and experience. Some of the famous cuisines of the world has been included in the menuprovided by them to customers like: Italian, Greece, Thai and many more. The innovation in thisF&B segment is vital as it helps in enhancing brand name along with expanding to areas whichare untouched. Some of the innovative and new dishes has been included in their menu so as toattract more and more people towards their restaurant and ultimately seek out expansion. Overview of the Research1
The research is conducted in order to know the importance of innovation in theexpanding of restaurant to different parts of the world. This research helps in assessingimportance which has been played by innovation in seeking out expansion. In recent times thefood and beverages sectors have expanded in a galactic number and these includes small,medium and large enterprises and with this competition is also increasing. To establishthemselves in a better way company is going through all the strategies which are adopted by theirrival companies (Bento, Roth and Wang, 2015). This will enable them to know the plan of howto sustain and increase their business for long period of time. This research have been conductedwith aim to role played by innovation in enlargement of operations in other countries. Theambience which has been catered by this enterprise stands very creative from interior andexterior aspects along with dishes served to consumers. There are numerous sorts of offering bythis enterprise helps in fulfilling distinct needs of consumers. Before looking for ways it isessential for an organisation to consider strategies which adopted by rival firms so that mostsuitable and risk free approach could be adopted. Importance of ResearchConducting a research is very important as they provides with the information fromwhich company can evaluate the current market situation. Apart from this, it will provide newopportunities to an individual so that can enhance their existing skills and knowledge. Therevenues earned by them will give some amount of contribution in the economy of nation and bythis new jobs will generate. For instance: This research have been formed looking for importancewhich has been catered by innovation while aiming to expand business operations of a restaurantin rest of the world. To conduct this research some of the questionnaires has been mentioned sothat company can know the behaviour of the people towards their firm (Davis and Tschoepe,2016). Thus, restaurants can use this proposal to improve their customer and company relationsand gradually this will enhance the sales and productivity of the organisations. Aims and objectivesAims of this study defines aspects which a scholar wishes to achieve with this research.The aims of undertaking this study is, “To develop innovations for expanding business with newproducts and services – A Case Study on Cafe Route.”Objectives: Objectives are refers to the approaches through which goals of a study wouldbe fulfilled. It is essential to form some targets while conducting research studies so that purpose2
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