To evaluate the positive cultural, economic, ethical impact of globalisation on different business functions of organisation: A study on McDonald’s

This research proposal aims to evaluate the positive cultural, economic, and ethical impact of globalisation on different business functions of McDonald’s. It concludes that globalisation plays a crucial role in the growth and success of businesses by providing opportunities for expansion at a global level. The recommendation includes following business ethics, conducting market research, integrating diversified culture, and analyzing competitors' strategies.

Research Proposal
MSBP

Table of Contents
Title .................................................................................................................................................1
Conclusion and Recommendation ..................................................................................................1

Title
“To evaluate the positive cultural, economic, ethical impact of globalisation on different
business functions of organisation: A study on McDonald’s”.
Conclusion and Recommendation
Conclusion
From the in-depth analysis of the project it has been concluded that, globalisation is a
wider term which plays an effective role in growth and success of businesses at wider level. In
today's modern business environment the key motive of each small as well as large businesses
enterprises is to attaining higher growth and success at market place via expansion of business at
global level, therefore, globalisation is imperative in providing wider opportunities to the
businesses to expand their operations at world wide level, through determining cultural, ethical
and economical aspects. Globalisation is effective in exploring the business functions at wider
level through ensuring the businesses regarding cultural values, financial condition and believes
of ethics. As per the analysis of the project it has also been determined that positive culture,
economic and ethical aspects are having direct influence over globalisation on the assorted
operations of the business. It is important for the businesses to maintain appropriate culture,
ethics and economic aspects for the purpose of effectively execution of business operations at
global level. Therefore, businesses are now a day's using globalisation as their key strategic
source which is effective in developing opportunities for the businesses to expand their
operations at world wide level for the sack of achieving growth. However, globalisation is
significant in developing relationship with individual, group of people and businesses at global
level, thus it creates value for the firm in easy expansion of operations and functions, that are
creating benefits in terms of developing profitability and performance.
Recommendation
The investigation into consideration is based on evaluating the positive cultural,
economic, ethical impact of globalisation on different business functions of organisation, thus
this is a wide area of academic research, which is effective in exploring the idea and knowledge
of individual in regards to the chosen subject area. From the detailed analysis of the project it has
been recommended that as a large food retail chain McDonald’s should follow business ethics in
respect to attempting business practices in effective manner. Company should also conduct an
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appropriate market research before expanding their operations at a new area, therefore, the
market research is effective in determining the available competition, culture and preferences of
the customers. Company should also integrate diversified culture for the purpose of making easy
expansion of organisational operations and function. It has also been recommended to
McDonald’s that company should analyse the strategies of their rivals in respect to implementing
an effective and unique way to introduce their facilities within market place. For expansion of
business at global level it is necessary for a business to have sufficient knowledge in regards to
the culture, politics of different nations so that no issues or problems can be faced by them in
execution of operations. Company should also concern on hiring skilled and talented workforce
who are appropriate in promoting business functions at global level and contribute their
significant efforts in the growth and success of business.
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