This research proposal explores the business problem related to social media recommendations for bookings in the hospitality industry. It focuses on Hilton Hotel and analyzes the impact of social media recommendations as a management problem within the organization. The research aims to understand the concept of management in social media, determine the impact of social media recommendations as a management function, analyze the issues faced by Hilton Hotel in changing consumer behavior for bookings, and provide justification for solving management problems. The research strategy involves quantitative methods and secondary research. The data collection methods include literature review and the sources of data include books, journals, and online resources.
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