Globalization and Its Impact on Various Fields

This assignment provides a comprehensive overview of globalization's effects on different areas, including education, economics, culture, and society. It features a list of research articles and online sources that discuss various aspects of globalization, from its impact on teacher education to the global spread of same-sex unions. The resources cover topics such as financial globalization, poverty in Senegal, and ethics in logistics. This assignment is ideal for students looking to understand the complexities of globalization and its far-reaching consequences.

Research Proposal

Table of Contents
TOPIC : “Does globalisation increase or decrease business innovation?"......................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Rationale of Research.......................................................................................................2
1.4 Research Aim...................................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Role of globalisation in business expansion of organisations..........................................3
2.2 Factors that lead to increase or decrease business innovation in Lycamobile.................4
2.3 To determine if globalisation drive success in Lycamobile or not...................................5
CHAPTER 3: RESEAERCH METHODOLOGY...........................................................................6
3.1 Type of Investigation........................................................................................................6
3.2 Research Philosophy........................................................................................................6
3.3 Research Approaches.......................................................................................................7
3.4 Data collection..................................................................................................................7
3.5 Sampling...........................................................................................................................7
3.6 Ethical consideration........................................................................................................7
3.7 Timescale..........................................................................................................................8
CHAPTER 4: DATA ANALYSIS..................................................................................................9
THEME 1: Knowledge about globalisation concept.....................................................................13
CHAPTER 5: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
5.1 Reflection.......................................................................................................................23
5.2 Recommendation............................................................................................................23

5.3 Alternative Research Methodology................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

TOPIC : “Does globalisation increase or decrease business innovation?"
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Globalisation is considered as one of the fast growing concept that aid organisations to
expand their business at overseas market more easily. It provides opportunity to corporations to
trade their products across territorial boundary, reach new customers, develop organisational
structure or more. Apart from this, it leads to arise competition at international market that force
existing or new companies to make innovation in their business, to gain sustainability over such
place. Present research is going to make an investigation on – whether globalisation leads to
increase or decrease business innovation (Baylis, Smith and Owens, 2017). For this purpose,
Lycamobile company is taken that deals in telecom market and run business in more than 22
countries. It offers mobile telecom services like Lycatel calling cards, Lycatalk, Lycachat, GT
mobile and more with amazing packages.
1.2 Background of Research
Globalisation refers to spread of the technology, information, products and the jobs
across national cultures and borders. It is mainly used to explain developing interdependence of
world's culture, populations and economies which brought about through cross- borders trade in
services and products. In emerging world, each business man wants to develop business and
expand its brand name in global market. In expansion, there is more risk involved with company
reputation and if the enterprise face issues already with competitors then they enter into
emerging market to face high competition with rivals. The globalisation provides better
opportunities to business to expand business at international level.
Lycalmobile is mobile virtual network operator and it operates in 22 countries. Process
becomes necessity when domestic market shows an enhancing competition level and commercial
condition. It gives the low- cost and high quality of the international call services to people. It
connects friends and family around world by global network of 22 countries acrooss five
continents (Boserup, Tan and Toulmin, 2013). This company sells its international pay- as- you-
ho SIM cards to consumers which wanting to make the international telephone calls. It has
developed the distinct business structures like MVNA arrangements in various countries. This
company has announced launch of its Lycarewards loyalty programme. This innovation of the
1

new services provided in partnership with Adfone that provides the Lycamobile customers of
United Kingdom free gift cards and data in exchange of viewing special offers on Android
phones.
1.3 Rationale of Research
The main reason behind choosing this topic is to determine at which extent globalisation
affects a company in terms on innovation. This would help researchers in conducting their future
products that based on globalisation more specifically and smoothly. Along with this, it also
gives them opportunity to give more effective suggestions to companies that face global
challenges (Cleveland, Laroche and Hallab, 2013). The other reason behind conducting
investigation is to aware about the concept of globalisation. Investigator find that this topic is
interesting and related to the interest areas as determining more regarding firm and also make
business successful. By conducting research, skills, capabilities and knowledge of researcher will
be enhanced and gain the better career opportunities in future.
1.4 Research Aim
The main aim of this research is “To determine whether globalisation leads to increase or
decrease business innovation”. A study on Lycamobile Company.
1.5 Research Objectives
a) To identify the role of globalisation in business expansion of organisations.
b) To analyse the factors that lead to increase or decrease business innovation in
Lycamobile.
c) To determine if globalisation drive success in Lycamobile or not.
1.6 Research Questions
d) What is the role of globalisation in business expansion of organisations?
e) What are the factors that lead to increase or decrease business innovation in Lycamobile?
f) Is globalisation drive success in Lycamobile or not?
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CHAPTER 2: LITERATURE REVIEW
Literature review refers to the kind of scholarly paper that consists current knowledge
consisting the substantive findings and theoretical contributions to specific topic. This part of
research explained published information in specific subject within certain time period. It can be
just simple summary of sources but usually has organisational pattern that combines synthesis
and summary. This part is based on the secondary method of data collection by considering
opinions and viewpoints of different authors. The various sources of collect secondary data are
books, articles, journals, internet sources etc.
2.1 Role of globalisation in business expansion of organisations
As per opinion of Mike Myatt (2016), Globalization refers to trends as well as connection
of communication, technologies and production across world. It has involved interlacing of
cultural and economic activities. It is developed by the efforts of International Monetary Fund
(IMF), World Bank and the others in order to develop free global market for services and
products. It represents the opportunities to enhance prosperity and assure the better jobs, for the
customers, it is helpful in bring wider range of products to select from and less costs.
Globalisation helps business entities to expand their business in different locations because it
reduces national and international entry barriers for organisations. It is a process of worldwide
integration which arises from interchanging activities of products, services, ideas and other
aspects that may help companies to generate higher profits. With the help of globalisation
enterprises can capture large market share. While expanding business globally companies take
culture of that country in to consideration where it is planning to establish its business. With the
help of globalisation positive relationships between countries are abolishing which is beneficial
for trading in various regions. Hence, it has facilitated nations to transition into global market
easily. Main reason behind business expansion due to globalisation is enhancement in
transportation and communication technology all around the world. Increased business relations
result in growth and development of international business and exchanges of goods, services and
ideas. With the help of it, developing countries are heading towards development because large
sector companies are establishing their business there, which helps to grow economy of the
nation and increase foreign direct investment, employment and capital flow. It has also helped to
for faster transmission of technology and innovation at global level. In globalisation, innovation
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plays a necessary role in organisational success and it is necessary for firm to aware about
significance of innovation.
In this present time, organisations conduct their business at international level for the aim
of gaining success. In analysing upside of the going global, consider absolute size of the
international markets as contrasted with size of domestic market. The main role of globalisation
in business expansion mention below:
Technological innovation- An enhanced competition from globalisation aids in stimulate
development of new technology mainly with development of FDI that assist in improving
economic output by making the business process more effective.
Foreign Direct Investment- It is related to enhance at higher rate as comparison to
growth in the world trade. It is helpful in enhance technological transfer, growth of global
organisations and industrial restructuring.
Economies of scale- The globalisation is h elpful for organisations to realise the
economies of scale that minimize costs which turn supports the further economic development.
2.2 Factors that lead to increase or decrease business innovation in Lycamobile
According to Sam Marshall (2019) Innovation is related to changing process or
developing the effective products, ideas and processes. For the business, it can mean executing
the new ides and make improvement in existing products or services, innovation is helpful for
the business to make success. The innovation is helpful for Lycamobile an edge in to the
penetration markets faster and give the better connection in developing markets which can be
lead to more opportunities. Lycamobile is one of the largest mobile network and it provides the
better communication services to people. It makes innovation for change in its network services
in order to connect large number of consumers. Every business organization wants to be
successful for longer period of time by including innovation within their activities. By
introducing innovative factors and aspect, company can easily improve their performance and at
the same time create their positive image at global market. In this context there are some factors
that may increase or Decrease business innovation within Lycamobile are as follows:
Leadership: Effective leadership play a vital role in introducing innovation within the
Lycamobile as it supports in guiding as well as supporting team workers to do something well to
attain their target. With the help of this, they try to find new ways to accomplish their target.
4

Clear vision: It is also an effective factor in which includes clear vision that support in
increasing innovation and creativity within the organization. By clear vision, employees and top-
level management execute their working activities accordingly and tries to make entire working
style effective. This will aid in increasing the creativity within the organization that may directly
contribute in increasing overall brand image at global level.
Team work: This type of factor also play vital role in business organisation in which
workers comes together with the hope of attaining set common goals and objectives. In this team
members share their views and opinion with each other that may increase the creativity within
the team as it helps improving the overall performance at market place.
2.3 To determine if globalisation drive success in Lycamobile or not.
As per view point of Ella Nilakanthi Ford (2018), Globalisation is related to how
countries and people are becoming interconnected as forces such as media, technology,
transportation and the global finance which make it more simpler for services, people and
products to cross boundaries and borders. It is helpful in providing the better opportunities for an
economic development in order to improve quality life of several people. Entry in new economy
is always beneficial for every business enterprise if company make right decisions relating to
various aspects like mode of entry, distribution channel etc. Lycamobile has presence in 22
countries and this global presence helped them in reducing their dependency on domestic market.
Globalisation allowed them to hire variety on talent from different nations; it is providing them
competitive advantage over rivals who are only operating in domestic market. However, beside
these benefits, few disadvantages are also attached with globalisation. Recently they are facing
charges of money laundering as two of its companies are involved in these type of cases. It is
negatively affecting their image across the global. Wrongdoing of one division reduces trust on
international business of whole company, this issue could have been avoided if an organisation is
not present in so many countries as managing limited operations is easier compared to manage a
business which is present in more than 20 nations.
Globalisation has its merits and demerits but overall it has affected Lycamobile in
positive way. It provided them with huge opportunity, in terms of market, and in the era of
integrated economy, Lycamobile had no other options beside expansion of business in various
nations.
5

CHAPTER 3: RESEAERCH METHODOLOGY
Research methodology refers to process to gather data and information for purpose of
making the business decisions (Connell, 2013). The methodology includes interviews,
observation and some of the other techniques of investigation which present the historical and
existing information.
3.1 Type of Investigation
Research methods are explained as scientific and systematic process of data collection,
analyse, interpretation and also implication pertaining to business issue. Qualitative and
Quantitative are two different kinds of research types and these are given below:
Qualitative method- It is a procedure about inquiry and helpful in an in- depth
understanding of issues in natural setting. This research method is based on experience of
investigators and the questions used to probe sample (Czinkota and Ronkainen, 2013).
Quantitative method- It is a structures way to gathering data and also analysing it for the
purpose of draw valid conclusions. This method uses computational and statistical method to
gather data and also analyse that.
In this mention report, qualitative research method has been used because it provides the
theoretical analysis of collected data.
3.2 Research Philosophy
It is belief regarding way under which data about phenomenon should be collected,
analysed and then used. It deals with nature, development and source of knowledge. Different
types of research philosophies are given:
Interpretivism philosophy- This research philosophy is known as the interpretivist that
includes an investigator to interpret components of study. Under this, investigators assume that
access to the reality is only by social construction like instruments, consciousness etc.
Positivism philosophy- It adheres to view that only the factual knowledge gained by
observation consisting measurement. Under this, main role of investigator is limited to the data
gathering as well as interpretation in objectives manner (Falguera, Aliguer and Falguera, 2012).
This present report is based on interpretivism research philosophy because it is based on
the qualitative research method and provide effective analysis of opinions of researcher.
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3.3 Research Approaches
It is explained as process that includes the wider assumption to detailed data collection
methods, examination and interpretation. Inductive and deductive are two different kinds of
research approaches. In this research, inductive approach has been used through researcher
because it is better in conducting the proper analysis, which support of proper facts and figures
effectively.
3.4 Data collection
Data collection is defined as the process of collecting useful information relevant to a
specific topic in order to make meaning solution. In simple term, it is known as the procedure
related to systematic approach that help in gathering and evaluation meaningful information from
number of sources that further aid to give a clear and authentic picture of an area of interest
(Stromquist and Monkman, 2014). This method mainly supports an individual or a respective
organisation to answer specific question, measure results and make prediction in respect to
possible future trends and possibilities. There are mainly two sources of collecting data that are
discussed below:
Primary sources: It is original source of collecting data that is mainly gathered by
researchers at first hand for a specific research topic. There are number of ways of collecting
primary data such as survey, interview, experiments etc.
Secondary sources: This source is basically related to collection of data from other sources
which is published by other researcher on a specific topic such as with the help of book, journals,
etc.
In order to complete this research, both the primary and secondary sources of data wil be
used where to gather secondary data literature review will be performed and for gathering
primary information questionnaire will be used.
3.5 Sampling
Sampling refers to procedure of taking the sample of something for the analysis. It is
group of the people, items and objects which are taken from larger population for the
measurement (Pulina and Timpanaro, 2012). Under this, random data sampling method has been
used to select sample size from whole population. This method is unbiased and give equal
chance to selected respondents. 30 employees of Lycamobile are chosen as respondents in order
to collect their suggestions and perceptions.
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3.6 Ethical consideration
Ethics and standards both are needed to be followed through an investigator conduct an
investigation (Pieterse, 2015). An ethical consideration aids in performing an investigation
properly. It is necessary that an investigator should not disclose the identification of respondents
and also assure about confidentiality of information while conducting an investigation.
3.7 Timescale
◦
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9

CHAPTER 4: DATA ANALYSIS
Data analysis refers to the process of inspecting, transforming and also modelling the data
with an aim of searching useful information and then support the decision making.
Researcher use primary method of data collection for developing questionnaire. For analysis
of data, thematic method has been used.
Questionnaire
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Do you have knowledge about globalisation concept?
a) Yes
b) No
Q2) Does globalisation develop huge effect on operations and functions of Lycamobile?
a) Yes
b) No
Q3) What are the benefits of globalisation in business of Lycamobile?
a) More international trade
b) Target new market
c) Enhance growth
Q4) Does innovation help Lycamobile company to make its business successful at
global level?
a) Yes
b) No
Q5) What is the main role of globalisation in business expansion of organisations?
a) Technological innovation
b) Foreign Direct Investment
c) Economies of scale
Q6) What are the different factors that lead to increase or decrease business innovation
10

in Lycamobile?
a) Leadership
b) Clear vision
c) Team work
Q7) Which aspects are needed to include through Lycamobile to get success within
global markets?
a) Market
b) Legal regulations
c) Macroeconomic Stability
Q8) What are the different issues faced by Lycamobile in innovation while conducting
business at global level?
a) Technology
b) Qualified employees
C) Funds
Q9) What are different ways by which company can overcome from the issues arisen in
innovation at global market?
a) Adopt advanced technology
b) Hire talented employees
c) Manage funds
Q10) Recommend some ways through which Lycamobile can enhance its innovation.
DATA SHEET
Q1) Do you have knowledge about globalisation concept? Frequency
a) Yes 26
b) No 4
Q2) Does globalisation develop huge effect on operations and functions
of Lycamobile?
Frequency
a) Yes 21
b) No 9
Q3) What are the benefits of globalisation in business of Lycamobile? Frequency
11

a) More international trade 10
b) Target new market 8
c) Enhance growth 12
Q4) Does innovation help Lycamobile company to make its business
successful at global level?
Frequency
a) Yes 23
b) No 7
Q5) What is the main role of globalisation in business expansion of
organisations?
Frequency
a) Technological innovation 9
b) Foreign Direct Investment 11
c) Economies of scale 20
Q6) What are the different factors that lead to increase or decrease
business innovation in Lycamobile?
Frequency
a) Leadership 10
b) Clear vision 16
c) Team work 4
Q7) Which aspects are needed to include through Lycamobile to get
success within global markets?
Frequency
a) Market 13
b) Legal regulations 12
c) Macroeconomic Stability 5
Q8) What are the different issues faced by Lycamobile in innovation
while conducting business at global level?
Frequency
a) Technology 10
b) Qualified employees 6
c) Funds 14
Q9) What are different ways by which company can overcome from the
issues arisen in innovation at global market?
Frequency
a) Adopt advanced technology 12
b) Hire talented employees 7
12

c) Manage funds 11
THEME 1: Knowledge about globalisation concept
Q1) Do you have knowledge about
globalisation concept?
Frequency
a) Yes 26
b) No 4
26
4
a) Yes
b) No
Interpretation: From the above given graph, it has been interpreted knowledge and
understanding regarding the phenomena of globalisation among employees as a part of
population. 26 out of 30 respondents have opinion about the concept of globalisation. As it will
help an organisation to expand their business operations and functions at international market.
On the other hand, remaining 4% respondents not aware about the phenomena of globalisation.
THEME 2: Globalisation develop huge effect on operations and functions of Lycamobile
Q2) Does globalisation develop huge effect
on operations and functions of
Frequency
13

Lycamobile?
a) Yes 21
b) No 9
21
9
a) Yes
b) No
Interpretation: According to the above given graph, the explanation provided is about the
importance of globalisation in development of huge effect on operations and functions of
Lycamobile. For this, 21 out of 30 employees have opinion as globalisation is most essential and
important part for development of business functions and operation within an organisation. On
the other hand, remaining 9% employees have view, as globalisation is not much more
significance in development of business functions and operation in systematic manner.
THEME 3: Benefits of globalisation in business of Lycamobile
Q3) What are the benefits of globalisation
in business of Lycamobile?
Frequency
a) More international trade 10
b) Target new market 8
c) Enhance growth 12
14

12
10
8
c) Enhance growth
a) More international trade
b) Target new market
Interpretation: As per the above stated graph, it has been concluded that benefits or
advantages of globalisation in business of Lycamobile vary from some respondents. 10%
respondents have opinion as globalisation help an organisation by providing opportunity of more
international trade. 85 respondents have opinion as globalisation help an organisation to target
new market and achieve long term goals and objectives within given time duration. Remaining
12% employees have view, as globalisation is a biggest concept, which will support an enterprise
by enhancing its growth and success at international level. Overall, globalisation is most
essential and important process for success and development of Lycamobile.
THEME 4: Innovation help Lycamobile Company to make its business successful
Q4) Does innovation help Lycamobile
company to make its business successful at
global level?
Frequency
a) Yes 23
b) No 7
15

23
7
a) Yes
b) No
Interpretation: According to the above given information or data, it has been concluded that
importance of innovation for Lycamobile company to make its business successful at global
level. In this, 23 out of 30% respondents have opinion, as innovation is most essential tool for
success and growth of an organisation at international level. Remaining 7% respondents do not
have any idea about the same. As they believe, innovation take more time and cost of an
organisation, which negatively impact on business development as well as growth of
Lycamobile.
THEME 5: Role of globalisation in business expansion of organisations
Q5) What is the main role of globalisation
in business expansion of organisations?
Frequency
a) Technological innovation 9
b) Foreign Direct Investment 11
c) Economies of scale 20
16

9
11
20 a) Technological innovation
b) Foreign Direct Investment
c) Economies of scale
Interpretation: According to the above mentioned information, it has interpreted role of
globalisation in business expansion or enlargement of Lycamobile successfully. For this, 9 out of
30 employees said that technology innovation is a main role played by globalisation, 11
respondents state that globalisation plays a crucial role in business growth by providing a
medium ofgforeign direct investment. Remaining 20 out of 30 respondents or employees have
view as globalisation is most essential and important part developing economic of scale. In
overall, globalisation have positive role in success and growth of an enterprise as well as country
also.
THEME 6: Factors that lead to increase or decrease business innovation
Q6) What are the different factors that
lead to increase or decrease business
innovation in Lycamobile?
Frequency
a) Leadership 10
b) Clear vision 16
c) Team work 4
17

10
16
4
a) Leadership
b) Clear vision
c) Team work
Interpretation: According to the above stated graph, it has been shown impact of different
factors in business innovation. 10 out of 30% respondents have opinion as leadership is a main
factor which increase or decrease business innovation in Lycamobile. 16 % employees have
opinion as clear vision of an organisation is most important factor, which will negatively, and
positively affect business innovation. Remaining 4% employees have opinion as teamwork is
most significant factor with an organisation, which will directly support Lycamobile in reduction
and increment of innovation. Therefore, innovation is most significant factor in an organisation
because it will help them in retaining employees for long time and also maximising customer
base within given time duration.
THEME 7: Aspects are needed to include through Lycamobile to get success
Q7) Which aspects are needed to include
through Lycamobile to get success within
global markets?
Frequency
a) Market 13
b) Legal regulations 12
c) Macroeconomic Stability 5
18

13
12
5
a) Market
b) Legal regulations
c) Macroeconomic Stability
Interpretation: According to the above given information or graph, it has been
concluded that 13 out of 30 respondents have opinion, as market is main factor, which is require
by company. As it will help an organisation by increasing its market share and success within
specific time duration. 12% respondents have opinion, as legal regulations are a main factor for
success and growth of an enterprise at international marketplace. Remaining 5% respondents
have view, as Macroeconomic Stability is main aspects that is needed by an organisation to get
success in international marketplace.
THEME 8: Different issues faced by Lycamobile in innovation while conducting business
at global level
Q8) What are the different issues faced by
Lycamobile in innovation while conducting
business at global level?
Frequency
a) Technology 10
b) Qualified employees 6
c) Funds 14
19

10
6
14
a) Technology
b) Qualified employees
c) Funds
Interpretation: From the above given data, it has been concluded different issues faced by
Lycamobile in innovation while conducting business at global level. 10 out of 30% respondents
have opinion, as technology is biggest issues, which will affect business operations and functions
of an organisation in global market. 6% respondents have opinion as qualified employees is
major issues which will effect on business sales and market share also. Remaining 14 out of 30
respondents have opinion as in accurate amount of fund is biggest issues which will affect
business while optimum utilisation of researcher. As a conclusion, above-mentioned all issues
will negatively have affected business success and growth.
THEME 9: Ways by which company can overcome from the issues arisen in innovation at
global market
Q9) What are different ways by which
company can overcome from the issues
arisen in innovation at global market?
Frequency
a) Adopt advanced technology 12
b) Hire talented employees 7
c) Manage funds 11
20

12
7
11
a) Adopt advanced technology
b) Hire talented employees
c) Manage funds
Interpretation: As per the above given chart, it has been explaining different ways
through which company can easily overcome from the issues arisen in innovation at global
market. 12 out of 30% respondents have opinion, as adoption of advanced technology is best
way for overcoming the impact of technology. 75 respondents have idea, as hiring of high
skilled and expertise employee in area of technology is most appropriate way to deal with issues
arises in global market. Knowledgeable and experienced workforce help an organisation by
increasing its sales and market share. Remaining 11 out of 30% employees have view as proper
planning and management of capital is most significant and useful way for an enterprise to
manage flow of capital and accomplish better outcomes or results within given time duration.
Communication research findings to stakeholders
Stakeholders are those people, which take interest in the business activities. These are the
investor of form whose actions identify outcome of business decisions. They can be employees,
creditors, suppliers, shareholders etc. Lycamobile is large size organization and it conduct its
business activities at global level. It makes innovation in its business in order to provide the high
quality services to people and attract them towards its services and products. On the other hand,
stakeholders are main area of exploration work. The main stakeholders of Lycamobile company
21

are suppliers, customers, employees etc. They are ascertained as people group which arte related
to specific area and gibe their contribution in conducting activities. It is a responsibility of
researcher to present its findings to stakeholders to examine actual outcomes of research.
Stakeholders take their interest in research activities and they give their contribution in
completing an investigation.
22

CHAPTER 5: REFLECTION & RECOMMENDATION FOR
ALTERNATIVE RESEARCH METHODOLOGY
5.1 Reflection
I am glad that I got this opportunity to perform investigation over such as topic i.e. Does
globalisation increase or decrease business innovation. This supported me in improving my
knowledge regarding the globalisation and manner in which it bring innovation. Research is
necessary process and I followed all the required procedure in conducting an investigation
regarding specific areas. I followed all the ethics related to research in relation to minimizing
chance of any kind of conflicts and errors. Under this, main obligation is related to the execution
of the research to keep the information and data of respondents private or not to be disclosed.
Other than this, I faced some issues related to cost and time. These both are the main errors or
issues which is managed by me in order to properly implement research activities. I also faced
issue related to collection of data in accurate manner. I was not able to gather data from reliable
and authentic sources about specific area. This present investigation helps me in increasing my
ability of data collection by using primary and secondary sources.
5.2 Recommendation
There are some recommendations given below:
 Lycamobile Company should enhance its market reach by brining innovation and offer its
services in global market place.
 It is necessary that company should follow all the norms and ethics to conduct its
business at global level.
 For the innovation, Lycamobile should hire the talented employees, which can give their
contribution in performing the business activities and thinking new ideas about making
the services more attractive.
 Lycamobile should adopt the new and advanced technology so that innovation can be
made in an effective manner.
5.3 Alternative Research Methodology
This present report is based on the “Does globalisation increase or decrease business
innovation.” This research work is to be supported on some of the reasons for conducting the
research activities in order to address issues. In this, research methodology plays a necessary role
23

for collecting the data and information regarding specific research area. In conducting this
research, questionnaire has been used as a research methodology or for collecting the
information in accurate manner. It is time consuming and the cost saving method. On the other
hand, an alternative methodology that can be used interview. In this, researcher can ask the
questions from selected respondents regarding particular area and it is an effective way to
determine their opinion in an effective manner. It helps in provide the accurate as well as reliable
information about the research topic.
CONCLUSION
From the above mention report, it has been concluded that globalization plays an important
role in development of the business and its success. The globalisation develop the positive
connection among organisation, people and countries in an effective manner. In this report, aims
and objectives are developed in proper manner by considering the topic. The literature review
conducted based on set objectives by considering the secondary sources. These help in provide
the opinions and viewpoints of different researchers. The research methodology part has been
conducted for gathering data and information regarding specific area. For analyse collected data,
thematic analysis technique has been used in proper manner.
24

REFERENCES
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Cleveland, M., Laroche, M. and Hallab, R., 2013. Globalization, culture, religion, and values:
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Connell, J., 2013. Contemporary medical tourism: Conceptualisation, culture and
commodification. Tourism Management. 34. pp.1-13.
Czinkota, M.R. and Ronkainen, I. A., 2013. International marketing. Cengage Learning.
Falguera, V., Aliguer, N. and Falguera, M., 2012. An integrated approach to current trends in
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