Talent Management as a Strategic Priority: A Research Project on Bentley

This research project examines talent management as a strategic priority for Bentley, a British luxury car manufacturer. It aims to evaluate the key aspects of talent management and its role in improving success and productivity. The study also explores effective ways for Bentley to have a skilled and motivated workforce amidst the challenges of COVID-19.

Research Proposal
(Talent management as a strategic
priority. A research project on Bentley)

Table of Contents
Title of the Study.............................................................................................................................1
Introduction and Background of the Research.................................................................................1
Literature Review.............................................................................................................................3
Research Methodology....................................................................................................................5
Ethical Issue.....................................................................................................................................6
Research Outcome...........................................................................................................................6
Research Timeline...........................................................................................................................7
References........................................................................................................................................9

Title of the Study
Talent management as a strategic priority. A research project on Bentley.
Introduction and Background of the Research
Overview of the Research
The study mainly aim to analyse talent management as a strategic priority for the
business to gaining more advancement, therefore, talent management is an imperative aspect
which plays vial role in hiring, recruiting and selecting the right candidate for the job profile to
enhance the operational ability of the business (Bailey and Burhouse, 2019). Businesses need to
consider talent management as the strategic priority to effectively assessing talent at workplace
and increasing the professional ability of the business. Here the assessment is based on the study
of Bentley which is British manufacturer and marketer of Luxury car and SUVs. The headquarter
of the firm is in Cricklewood, London, United Kingdom.
Rationale of the Research
The key rationale behind executing research over this aspect of analysing aspects of
talent management as strategic priority along with analysing its role in leading improved success
and productivity of a firm is that, talent management is the widely considered issue in today’s
business scenario as organisations are facing a lot issues in managing talent at workplace (Brown
and et. al., 2018). Therefore, the study is imperative in enhancing individual knowledge in
connection to the component of talent management and how it creates benefits for the business.
Another intention of developing research over this area is the personal interest of the investigator
who wants to gain significant idea about the concept and attain effective academic records. The
study is significant for the learners to gain suitable idea and also providing benefit for Bentley in
resolving the issues related with talent management and consider this a strategic priority to lead
the business towards gaining success (Gill and et. al., 2018).
Research Aim
To evaluate the key aspects of talent management as strategic priority along with analysing
its role in leading improved success and productivity of a firm. A project on Bentley.
Research Objectives
 To evaluate key aspects of talent management that makes it a strategic priority within a
firm.
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 To determine about the role of talent management in leading improved success and
higher productivity for a firm
 To identify the effective ways of talent management that can be considered by Bentley to
have a more skilled and motivated workforce for mitigating the challenges created by the
current situation of COVID-19.
Research Questions
 What are the key aspects of talent management that makes it a strategic priority within a
firm?
 What is the role of talent management in leading improved success and higher
productivity for a firm?
 What are the effective ways of talent management that can be considered by Bentley to
have a more skilled and motivated workforce for mitigating the challenges created by the
current situation of COVID-19?
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Literature Review
Literature review termed to be the most important aspect which is effective in providing
detailed evaluation over a specific phenomenon where analysis has been executing over previous
investigations. In the execution of the present study based on the aspect of talent management as
strategic priority along with analysing its role in leading improved success and productivity of a
firm, literature review is effective in developing theoretical framework to support the work in
suitable manner. The suitable literature review of the study is associated as under:
The aspects of talent management that makes it a strategic priority within a firm.
According to the views of Anwar, Qasim, Nisar and Zubair (2014), Talent management is
an aspect which deemed as a cornerstone in the human resources management studies as it
mainly covers assorted features of human resource through the polishing of employees talent,
skills and expertise with assorted tools. Talent management within business mainly commitment
to recruit, retain and develop the most suitable talent and unique skills employees in the job
market for enhancing the performance ability of the business (Crane, Matten and Spence, 2019).
In the context to business, talent management is an effective role which is widely performed by
the HR managers and also determined as a business’s commitment to hire, manage, develop and
retain employees at workplace. Talent management is mainly considered as a business’s strategy
which is effectively recognise by the businesses in the hope of retaining their top most talented
and skilled employees at workplace for the longer success operations of the business. Therefore,
talent management must be treated as the strategic priority for the business as it is effective in
ensuring the attraction of top talent in the rivalry market to gain more development and growth.
Talent management mainly covers assorted aspects of human resource as it involves
development of employees through assorted tools. Business needs seriously create talent
management a business’s priority and an important part of a business culture. Businesses in the
modern era, needs to consider talent management as the strategic priority for the intention to
attracting and retaining top talent and improvising the operations of the business via utilising the
unique skills of the employees at work place.
The role of talent management in leading improved success and higher productivity for a firm
According to the views of Bayyoud and Sayyad (2015), talent mnagement is a successful
part of business tasks that relates to the individual viewpoints which is the pioneer and labor
force individuals which maintain the activities of the business. it essentially includes business
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wanting to acquire quality human abilities and abilities and to get a method to make the HR
devices more proficient and remunerated for the organizations extreme great necessities and
abilities and carrying out a powerful interaction to make that assets both exceptionally effective
and compensated in meeting business objective. Talent management plays vital role in timely
availability of resources for the projects, improve employees engagement and the productivity,
enable succession planning for the critical position, enable strategic hiring, enhance employees
retention, improve client satisfaction, Helps Build Teams as per Personalities and so on.
However, these are the significant role that are imperative for encouraging the business to move
in the direction to gain progression (Stoffregen and et. al.,2016).
The effective ways of talent management that can be considered by Bentley to have a more
skilled and motivated workforce for mitigating the challenges created by the current situation
of COVID-19.
According to the views of Hancock and Schaninger (2020), Effective and efficient
assessment of talent is recognised as the foundation of a productive workforce which is aligned
to meet the business objectives. It termed as the procedure which basically includes identifying
talent needs an gaps, hiring and retaining the right employees at workplace for the succession
planning of the business. Bentley is a leading British manufacturing company which is widely
concern over retaining top talent at workplace to enchaining the operational ability of the
business. The current pandemic of COVID 19 has affects the operations of business and
affecting the working of the business adversely (Davidov and et. al., 2018). However, here are
assorted ways Bentley can implement like providing online process training, providing
incentives and other benefits to the employees, finding and hiring the right candidate, concern
over hiring experienced people, tailoring the employees experience, effectively optimizing
workforce planning and strategy, stay connected with the old as well as new employees,
developing leaders at all levels to support the subordinates for effective working and so on to
have more skilled and motivated workforce to mitigate the issues arises through COVID 19. In
addition to this, another important way that can be implement by the business is appreciating the
work of employees via providing them appraisals and extra benefits to make them motivated for
putting their core strength in the growth operations of the business (Radwan, 2017).
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Research Methodology
This is the most basic space of examination as it fills in as the way toward carrying out the
reasonable philosophies to help the examination in right way. On account of this current
examination work, in view of the part of assess the critical parts of talent management as
strategic priority along with analysing its role in leading improved success and productivity of a
firm, suitable methodologies are select to aid the project towards reaching at significant results.
The suitable approaches for this analysis are associated as under:
Type of Investigation: The choice of investigation mainly based on qualitative,
quantitative or mixed approach. For the effective execution of the present study based on the
aspect of talent management as strategic priority along with analysing its role in leading
improved success and productivity of a firm, quantitative research will be considering by the
researcher as it is the significant tool to quantify behaviours, opinions, attitudes, and other
variables and make generalizations through a wider population (Jones and Wynn, 2019). In
addition to this quantitative research in this specific will help in evaluating the interrelationship
among the dependent and independent variable in the manner of analysing the impact of talent
management over the operations of the business.
Research Approach: Research approach provides a plan and process to execute the
analysis in right manner. The approach is mainly of two types like deductive and inductive
research approach. In this present research work, deductive approach will be considering by the
researcher as it is the most significant tool to gather quantitative investigation as here existing
theories are analysed and then testing of hypothesis will be done to reaching at significant result.
Research Instrument: The choice of instrument is the most important and widely
considered aspect of investigation. In this present research, investigator will consider
questionnaire to gather first hand information from the tools of primary research like interview,
survey, focus group, case study and so on. Questionnaire will be sending to the participants
through online channels like email, social media and so on. due to the restriction of COVID 19
online platform will be the best option to avoid physical interaction (Mwai, 2018).
Data Collection Tools: The assortment of data essentially transfers over essential and
auxiliary sources. Be that as it may, on account of this current examination, both primary and
secondary sources will consider by the researcher as these two are effective in gathering reliable
information based on the aspect of talent management as a strategic priority to increasing success
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for the business. Primary research will be executing via the support of designing questionnaire to
gather first hand data. Whereas, secondary sources like books, journals, articles and so on
imperative in conducting literature view to enhance theoretical understanding (Horghagen and
Hocking, 2017).
Data Sampling Tools: Sampling mainly relay over two aspects, i.e. probabilistic and non-
probabilistic sampling approaches. In the case of this present investigation work, sample will be
picking through applying random sampling tool from the probabilistic approach of sampling as it
is the effective tool which avoid biasness and provide equal chances to be the part of
investigating. The sample size for this study will be 40 employees of Bentley as the employees
are more liable in providing information about the aspect of talent management initiates taken by
the business to gain progression.
Ethical Issue
In the execution of a research it is essential for the investigator to consider all the ethics
for better implementation of the study. The suitable ethics needs to be considered by the research
in the execution of the present research is consent form, safety of participants private
information, authenticity of the information, confidentiality and so on. Therefore, for mitigating
the issues researcher needs to provide consent at the beginning of the research, managing safety
and confidentiality via using password protected equipments (Kichuk, Brown and Ladkin,
2019). Researcher also needs to ensure to managing authenticity by gathering information from
the most relevant sources.
Research Outcome
From the evaluation of the study it has been analysed that, talent management is an
important aspect of business and it is widely needs to be recognised by the business and its
management for improvising the operational ability of the business. Therefore, the study initiates
that, talent management mainly considered as the strategic priority for the business as it must be
considered on a priority bases as the whole accomplishment of the business is transfer over the
maintenance of gifted representatives at workplace. The study stated that, talent management
plays effective role in business like attracting top talent, retaining employees, drive innovation,
allows business to stay competitive, decreasing employees turn over and so on, that are
effectively performed by the business to gain growth and success and also taking initiation in
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fostering the tasks of the business through the successful assessment of employees skills and
talent.
Research Timeline
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References
Books and Journals
Bailey, S. and Burhouse, A., 2019. From super-hero to super-connector, changing the leadership
culture in the NHS. Future healthcare journal, 6(2), p.106.
Brown, M.J., Symonowicz, C., Medina, L.V., Bratcher, N.A., Buckmaster, C.A., Klein, H. and
Anderson, L.C., 2018. Culture of care: organizational responsibilities. Management of
animal care and use programs in research, education, and testing, pp.11-26.
Gill, C., Gardner, W., Claeys, J. and Vangronsvelt, K., 2018. Using theory on authentic
leadership to build a strong human resource management system. Human Resource
Management Review, 28(3), pp.304-318.
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings and
cases in a global context. Routledge.
Stoffregen, J.D., Pawlowski, J.M., Ras, E., Tobias, E., Šćepanović, S., Fitzpatrick, D., Mehigan,
T., Steffens, P., Przygoda, C., Schilling, P. and Friedrich, H., 2016. Barriers to open e-
learning in public administrations: A comparative case study of the European countries
Luxembourg, Germany, Montenegro and Ireland. Technological Forecasting and Social
Change, 111, pp.198-208.
Davidov, E., Schmidt, P., Billiet, J. and Meuleman, B., 2018. Cross-cultural analysis: Methods
and applications. Routledge.
Radwan, H.R.I., 2017. Managing Hotels during Economic Challenges: A Case Study on Hotels
in Sharm El-Sheikh and Hurghada, Egypt. Journal of Tourism and Hospitality
Management, 5(2), pp.84-100.
Jones, P. and Wynn, M.G., 2019. The circular economy, natural capital and resilience in tourism
and hospitality. International Journal of Contemporary Hospitality Management.
Horghagen, S. and Hocking, C., 2017. Shout out who we are!: How might engagement in
cultural activities enhance participation in everyday occupations for people in
vulnerable life situations?. In Participation in Health and Welfare Services(pp. 128-140).
Routledge.
Kichuk, A., Brown, L. and Ladkin, A., 2019. Talent pool exclusion: the hotel employee
perspective. International Journal of Contemporary Hospitality Management.
Mwai, L.N., 2018. Influence of Organization Culture on Employee Performance in Family
Owned Business: A Case Study of Betatrad Kenya Limited (Doctoral dissertation,
United States International University-Africa).
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Anwar. A. Qasim. A. Nisar, Q. Zuubair. N., 2014. Talent Management: Strategic Priority of
Organizations. [Online]. Available through:
https://www.researchgate.net/publication/269039971_Talent_Management_Strategic_Pri
ority_of_Organizations
Bayyoud, M. And Sayyad, N., 2015. The Role of Talent Management on Companies'
Performance Listed in Palestine: Literature Review. [Online]. Available through:
https://www.researchgate.net/publication/287474114_The_Role_of_Talent_Management
_on_Companies'_Performance_Listed_in_Palestine_Literature_Review
Hancock. B. And Schaninger. B., 2020. Strategic talent management for the post-pandemic
world. [Online]. Available through:
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https://www.mckinsey.com/business-functions/organization/our-insights/the-
organization-blog/strategic-talent-management-for-the-post-pandemic-world
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