Impact of Social Media Marketing on Consumers' Shopping Habits and Loyalty

Research Proposal
Reflective

Table of Contents
Aim..................................................................................................................................................3
Objectives........................................................................................................................................3
Methodology....................................................................................................................................3
Ethical considerations......................................................................................................................4
REFERENCES................................................................................................................................7

Aim
The research aim is “to examine the impact of social media marketing on consumers’ shopping
habits and loyalty towards preferred brands”.
Objectives
 To specify how customer attitude has been affected by social media influencers.
 To determine the key demographic for each social media platform as a potential target
market for different brands.
 To understand the relationship between social media and customer attitude.
Methodology
Research approach
The investigation strategy is characterised as a plan and procedure that includes several elements
ranging from broad consideration to descriptive examination of data collection, analysis, and
conclusions. This section of technique covers two areas of research: deductive and inductive
approaches (Myoli, 2017). The researcher is using a deductive technique for the proper execution
of the current investigation because it is best suited for positivism philosophy and provides
evaluation over testing or scanning quantitative facts.
Research design
It laid out the general procedure that was created to coordinate the different parts in a coherent
and predictable way. Besides, it should guarantee that the examination subject is tended to
utilizing authentic methodologies (Kiiru, 2018). The expressive Research Design is viewed as
the main justification picking the Research Design in this examination since it helps the scientist
in getting inside and out information about the issue, bringing about precise and pertinent
outcomes.
Research methods
This is the most important component of the research in order to carry out the full evaluation
correctly, thus the selection includes both qualitative and quantitative methods of investigation.
The researcher has used quantitative research methodology in this study since it is the most
effective and appropriate tool for conducting descriptive evaluations where information is
gathered in numerical and mathematical aspects (Peters and Bodkin, 2018). Quantitative research