Role of Social Media in Increasing Sales of Retailing Sector: A Case Study on Marks and Spencer

Critical reflections of ethical
issues

TABLE OF CONTENTS
Topic............................................................................................................................................3
Aim..............................................................................................................................................3
Objective .....................................................................................................................................3
Research methodology................................................................................................................3
Research design......................................................................................................................3
Research approaches...............................................................................................................3
Data collection........................................................................................................................3
Sampling.................................................................................................................................4
Data analysis...........................................................................................................................4
Validity and reliability............................................................................................................4
Ethics consideration ....................................................................................................................4
Respect for the autonomy, dignity and privacy of communities and individual....................4
Scientific integrity...................................................................................................................5
Social responsibility................................................................................................................5
Maximizing benefits and minimizing harm............................................................................6
REFERENCES............................................................................................................................7

Topic
To understand role of social media and its various platform in increasing sales of
retailing sector due to pandemic: A case study on Marks and Spencer.
Aim
“To investigate the role of social media and its various platform in increasing sales of
retailing sector due to pandemic: A case study on M&S.”
Objective
 To discuss the concepts of social media and its various platform in increasing sales of
retailing sector.
 To identify importance or role of social media and its various platform in M&S.
 To examine the challenges or impacts of social media and its various platforms in
increasing sales of organization.
 To recommend the strategic for social media and its various platform in increasing
sales of organization.
Research methodology
Research design
Research that is the framework of research techniques and methods and also allow the
research methods which are suitable for subject matter and set up studies for success.
Basically two types of research methods such as qualitative and quantitative methods (Naeem,
2021). Here, the scholar will do qualitative research methods in which the non-numerical data
will be collected.
Research approaches
This can be defined as procedures and plan for research, that can span the steps from
the various assumption to detailed various methods of collection, interpretation and analysis.
Generally, this research has been divided into two types such as, inductive and deductive. In
this research, inductive research will be held which help them for collecting the relevant data
and generate the untested conclusions.