Triple Bottom Line in Business

This assignment focuses on the concept of the Triple Bottom Line (TBL) in business. Students are expected to research and understand the three pillars of TBL – economic, social, and environmental performance – and analyze how businesses can implement this framework for sustainable development. The assignment likely requires students to examine real-world examples of companies using TBL, discuss its benefits and limitations, and potentially evaluate the effectiveness of TBL in achieving genuine sustainability.

Running head: RESEARCH PROPOSAL
Research Proposal: Role of Global ethics and Sustainability model in India
Name of the Student
Name of the University
Author’s note

2RESEARCH PROPOSAL
Contents
Topic................................................................................................................................................3
Research question:...........................................................................................................................3
Aims and objectives of the study:....................................................................................................3
Sources of data.................................................................................................................................4
Types of analysis.............................................................................................................................5
Grantt Chart:....................................................................................................................................5
Reference list:..................................................................................................................................6

3RESEARCH PROPOSAL
Topic
The topic of research that has been chosen is the role of global ethics and sustainability in
the Indian business market. This topic is chosen as it includes the latest business model concept
that challenges and poses questionable purpose of the traditional view and model upon which
business organizations used to operate. According to the traditional model of business,
expansion, growth, profit and sales maximization was the long term goal and the primary
concern of the business. This notion has been challenged by scholars and many visionaries
saying that the new and the more contemporary business model that is to be incorporated in the
business is the sustainability model which has a concept called the triple bottom line. The
concept of triple bottom line states that there fundamentals of a business are based on three
pillars or 3Ps: Price, People and Planet. While the price is the traditional concept that was
initially the prime focus, two more ideas has been included which is very critical and yet was
neglected in the traditional business model. In this research the discussion is going to be focused
around the People and the Planet aspect of the contemporary business model.
Research question:
What is the acceptance rate of global ethics and sustainable business model in Indian business
culture?
Aims and objectives of the study:
The research and study of this paper aims to developing a comprehensive idea regarding
the knowledge of the new business model that is prevent among leading business organizations.
The impacts that large organizations business models sand structures have on Indian business

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environment. Furthermore, the idea is to identify the challenges faced by Indian business
organizations to implement the contemporary changes in the enterprise.
The objectives of the study are:
 To identify the growth and acceptance of global ethics and sustainability in the business
organization
 To understand the issues and the pitfalls that companies might face in order to implement
the changes
 To develop an idea about how acceptance of sustainability and global ethics have
positively or negatively impacted the company’s operations
 To identify the prospect of business organization after implementing the sustainability
model.
Sources of data
Data will be collected in two sources firstly secondary data which is the information
about the topic that is already available in hardcopies or in soft copies. The secondary data forms
a platform or the primary data research it gives a point of reference to begin the primary research
process.
Sources of secondary data are: journal articles, books and electronic documents.
Sources of primary data are: survey and interview

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Types of analysis
Because there are two types of material and information sources included in the
procedure. The analysis will also be preceded in two ways firstly a theme based analysis is going
to take place based on the secondary research and the literature review that is available on the
relevant topic. Then a data analysis of the primary research is going to offer a concert insight,
finding, conclusion and recommendation of the topic.
Grantt Chart:
Activity Week1-2 Week 3-4 Week 5-6 Week 7-8 Week 9-
10
Week 11-12
Selection of topic
Review of the
research topic
Gathering of
secondary data
Theme based
analysis

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Gathering of
primary data
Analysis of data
Conclusions and
recommendations

7RESEARCH PROPOSAL
Reference list:
Bertsch, A., Ondracek, J., Saeed, M., Bates, S., & Abdullah, A. B. M. (2013). Business environment in
India: an international perspective.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Ferrell,O.C. Hirt G.A., Ferrell. L. (2016). Business: achangingworld(10th ed.) New York: McGraw-Hill
Irwin.
Glac, K. (2015). Triple Bottom Line. Wiley Encyclopedia of Management.
Gold, S., Hahn, R., & Seuring, S. (2013). Sustainable supply chain management in “Base of the
Pyramid” food projects—A path to triple bottom line approaches for
multinationals?. International Business Review, 22(5), 784-799.
Halpern, B. S., Klein, C. J., Brown, C. J., Beger, M., Grantham, H. S., Mangubhai, S., ... & Possingham,
H. P. (2013). Achieving the triple bottom line in the face of inherent trade-offs among social
equity, economic return, and conservation. Proceedings of the National Academy of
Sciences, 110(15), 6229-6234.
Henriques, A., & Richardson, J. (Eds.). (2013). The triple bottom line: Does it all add up. Routledge.
Khan, R., 2015. Small Hydro Power in India: Is it a sustainable business?. Applied Energy, 152, pp.207-
216.
Milne, M. J., & Gray, R. (2013). W (h) ither ecology? The triple bottom line, the global reporting
initiative, and corporate sustainability reporting. Journal of business ethics, 118(1), 13-29.