Evaluating European Tourist Perceptions in Mauritius
Added on 2019-09-26
12 Pages2996 Words162 Views
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Running Head: Research ProposalFinal Research ProposalConsumer Behavior & Brand Expectation
Research Proposal1Table of ContentsAim and Motivation of the Research...............................................................................................2Research Objectives.........................................................................................................................3Background and Literature Review.................................................................................................3Research Question and Hypotheses.................................................................................................4Research Design and Methodology.................................................................................................5Gantt chart.......................................................................................................................................5Milestones........................................................................................................................................6Research Process.............................................................................................................................7Data Analysis...................................................................................................................................7Contribution and Conclusion of the Research.................................................................................9References......................................................................................................................................11
Research Proposal2Aim and Motivation of the ResearchTourism is considered as an effective and efficient monetary segment which is growing very speedily. An improvement in the tourism can prove an efficient tool for eliminating poverty, financial expansion, and for the security of social and common assets. Consumer behavior plays a significant role in the tourism (Lee, 2014). Information about the consumer behavior helps in conducting an efficient survey about the tourism growth. The main motive behind conducting this study is to evaluate and measure the consumer behavior in tourism. Every item has a deceptive picture and placing the traits in the psyches of purchasers, which is the item, brand positioning, and supervision. In the tourism sector, the market value of a particular destination is what will enforce the expansion of the brand. All the tourists selected the destination as per their requirements and imagination. The traveler must pay attention towards the brand image of the destination or its ranking. This will have a high influence on the decision of the travelers regarding a destination. They mostly want to visit on popular places which required by every individual. The main aim of this research is to identify the destination position on the lists of European travelers. This helps the travelers in taking their decision (Morrison, 2013). Also, it is essential to measure how much importance travelers give to the brand image of a destination. As per the efforts performed by the Mauritius Tourism Promotion Authority (MTPA), the brand image of a destination tourism has been formulated in a significant manner which helps in attracting lots of tourists. On the basis of consumer behavior, they will formulate their choices, final decision and thought process. Consumer behavior is considered the main factor which is responsible for shaping their tastes and preferences. Consumer behavior is a combination of
Research Proposal3various factors such as devouring, acquiring, administrations and discarding items, and also involves the choice processes that take after and go before such activities (Gómez, 2015).Research ObjectivesThe main objective of this research proposal is to understand and evaluate how perceived image of a destination and brand and consumer behavior is essential in attracting a large number of tourists towards a particular place. Through this one can easily understand the brand image perceptions of different tourists especially the behavior of European and Mauritius tourists. The research paper also gives us knowledge of the literature and also helps in utilizing appropriate methodology (Manhas, 2013). This will be helpful in providing important information for the process of providing a brand image to a particular tourist destination and also depict what leads to that perception. In this paper, we have selected the published case study of Mauritius among European tourists for conducting further research on it.Background and Literature ReviewBranding is considered very essential part of a business organization. It has been utilized widely because of the collection of different benefits it provides to a particular item. Choo (2016)conclude that a solid brand especially stands out in a group which claims a spot in the mind of different individuals. A solid brand is helpful in minimizing the risk associated with a particular product experienced by different purchasers, improve the nature of the item, decreasing the inquiry and advertisement costs, and also separates the products from contestants. Marking is also considered as most suitable aspects which build purchasers mindful for the extra quality thatan item has, and in addition it also helpful in adding a great extent to client reliability and maintenance (Dinnie, 2015).
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