The Behaviour of Indian Consumer Essay
Added on -2020-07-22
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RESEARCHMETHODOLOGY
AbstractThe behaviour of consumer is the most researched areas in the field of tourist sector. Thisstudy focuses on activities like behaviour, choice and preferences about tourist location. In thisinternet is great tool to have proper information about particular place. This study examinesconsumer behaviour and their knowledge at the time of searching their destination places. Socialmedia is playing great role in order to meet the specific need of consumer group. Report includeseffectiveness of social media for tourism industry. The search behaviour of consumer is as per isthe factors are like cost, time and many others. In this integrative model of “tourist informationsearch behaviour” is to make to understand the behaviour of consumer so that company can leadsto path of success. In addition to this there is recommendation on the influenced behaviour ofconsumer or ways to overcome this.
Table of ContentsResearch Title..................................................................................................................................11. INTRODUCTION.......................................................................................................................1LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGY.....................................................................................................4DATA ANALYSIS AND FINDINGS............................................................................................5CONCLUSION AND RECOMMENDATION...............................................................................8
RESEARCH TITLETo study on the behaviour of Indian consumer’s on the basis of searching the informationabout the consumer behaviour so that company can grow their activities.INTRODUCTIONInternet plays very important role in order to have enough information about something.To know about specific destination there is need to take any access to internet. The knowledgeabout the destination can easily know with the help of the images on internet. During theplanning of any particular trip the tourist always prefer to have web access to have knowledgeabout the particular destination. The search behaviour is totally depended on the factors are likecost, time and many others. On the basis of his kind of activities it can be said that this kind ofbehaviour has significant influence on the behaviour of customer. In India it can be seen thatthere are presence of diverse attraction so it is tough task for the tourist to select any one of them.The all information should be based on the true and facts figure. No kind of mislead factor isavailable on website which can influence the customer attraction in any wrong manner (Andrewsand Hampel, 2015). The image of the destination places is very essential to take any decision orit can influence tourist choice many times. It is very important tool in manner to have destinationimage information. It is very essential to investigate the relation between search behaviour traveland destination image of various particular location in India. The following research aim is toknow about the strategy and influence behaviour of the customer. With the help of this kind ofactivity company can take initiative step in order to improve the performance of the company.The productivity and profitability of the organisation is largely dependent on the satisfactionlevel of the customer. In this manner company can bring the competitive advantage with themaximum number of market share in the company. With the help of this kind of method in theresearch project the company can bring improvement in performance of the company.Research AimTo investigate integrative model of “Tourist information search behaviour”. On this basiscompany can grow their activities in the large manner (Pandža Bajs, 2015). The main aim is tofindings of information where behaviours of consumer can be influenced.Research Objective11To understand the information search behaviours of the consumer.11To have effective analysis about the search behaviour in the tourist context.1
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