Research Report on Digital Marketing

Added on - Dec 2020

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DIGITAL MARKETING
TABLE OF CONTENTSABSTRACT.....................................................................................................................................1INTRODUCTION...........................................................................................................................1Aim.........................................................................................................................................1Objectives...............................................................................................................................1Research Questions................................................................................................................1Rationale for the study............................................................................................................2LITERATURE REVIEW................................................................................................................2Role and impact of relatively new but the most essential form of marketing in today’s industry................................................................................................................................................2Threats and risks imposed by marketing................................................................................3Marketing is a good form of communication and promotion of a product or not..................5Research methodology.....................................................................................................................7CONCLUSION AND RECOMMENDATIONS..........................................................................10REFERENCES..............................................................................................................................12
ABSTRACTThe present research is based on digital marketing and internet on how it helpsorganisations to accomplish their promotional goals and objectives. The role and impact ofdigital marketing in business operations and activities from which they deliver informationregarding products and services is also explained in this research report. In addition, marketingstrategies and models will be explained to promote products and services that help to improveand develop a brand image. Threats and risks imposed by marketing as it has an impact on themost essential form of marketing in today’s industrywhether it is a good form of communicationor for promoting a product or not is also explained in this research.INTRODUCTIONThe main aim of the research is to evaluate the role of internet and digital marketing inbusinesses towards their promotional activities. This will also help to deliver informationregarding products so that consumers can easily chose particular products as per theirrequirements and needs.Title:Digital Marketing –Is it a boon or a bane?AimTo analyse the role of internet and impact of digital marketing in today's world.ObjectivesTo complete thorough research on the impact of relatively new but the most essentialform of marketing in today’s industryTo analyse the threats and risks imposed by marketingTo analyse the comments whether marketing is a good form of communication andpromotion of a product or not.Research QuestionsWhat is the role and impact of relatively new but the most essential form of marketing intoday’s industry?What are thethreats and risks imposed by marketing.?Is marketing being a good form of communication and promotion for a product or not?1
Rationale for the studyThe report presents that digital marketing plays an essential and effective role in order toimprove business performance by enhancing its production and profitability. It can be said thatthe percentage of adults using internet is increasing day by day and the entire world have accessto the internet.The online marketing channels such as Facebook, Instagram, Google and YouTube aresome rising online marketing platforms, which are used by businesses to endorse and publicizetheir products. In addition to this, digital marketing reduces the costs associated with marketingand helps small businesses and new start-ups to facilitate their success in the targeted market.LITERATURE REVIEWRole and impact of relatively new but the most essential form of marketing in today’s industryAccording to Wilden and Gudergan, (2015) marketing is the management or study thathelps to exchange relationship and also used to create environment in which customers areprovided with satisfaction. Marketing is also considered among one of the premier componentsof a business management. Privacy concern with social networking services is a subset of dataprivacy which includes rights of mandating personal privacy concerning storing, re-purposing,provision to third parties, and displaying of information pertaining to oneself via the Internet.In simple words, marketing refers to activities that are associated with purchasing andselling of products and services and this process includes advertising, delivering of product orservice and its related selling concepts. Marketing is essential to promote any businessoperational activities and further, customers required information that is needed to purchaseproducts and services. Privacy concern came heavily into limelight recently with Facebookbecause both google and Facebook majorly earn their money by selling personal data of users toadvertisers. For an example, there are almost 2 billion people using Facebook and provided theirpersonal data which is used by firm to earn money.An effective marketing is described as an umbrella which covers different elements suchas public relations, advertisement, sales and promotional activities and helps to introduce andpromote their products and services to customers in order to enhance overall growth andprofitability. Some common examples of marketing such as television commercials, use ofbillboards on the sides of road and through magazine’s or newspaper etc. A marketing plan2
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