Social Media Impact on Business Growth

This assignment explores the significance of social media in businesses, discussing its impact on business growth and performance. It presents a comprehensive review of existing literature on the topic, including research papers and studies from reputable sources such as VBN, Purdue University Library, and IJRMBS. The analysis identifies key factors affecting social media marketing and provides insights into its benefits for businesses. With a focus on understanding the impact of social media on business growth, this assignment is relevant to students of business and management who wish to gain a deeper understanding of the role of social media in modern business.

RESEARCH

TABLE OF CONTENTS
TITLE..............................................................................................................................................1
PART (A) ........................................................................................................................................1
1) INTRODUCTION.......................................................................................................................1
2) PROJECT OBJECTIVES............................................................................................................1
3) LITERATURE REVIEW............................................................................................................1
4) CONCLUSION...........................................................................................................................5
PART (B).........................................................................................................................................6
1) INTRODUCTION.......................................................................................................................6
2) PROJECT OBJECTIVES............................................................................................................6
3) PROJECT SCOPE.......................................................................................................................6
4) LITERATURE REVIEW............................................................................................................7
5) RESEARCH QUESTIONS/ HYPOTHESIS..............................................................................9
Primary questions........................................................................................................................9
Secondary questions....................................................................................................................9
6) RESEARCH DESIGN AND METHODOLOGY.......................................................................9
Qualitative research...................................................................................................................10
Quantitative research.................................................................................................................11
7) RESEARCH LIMITATIONS....................................................................................................12
8) TIME SCHEDULE (RESEARCH PLAN)...............................................................................12
9) CONCLUSION.........................................................................................................................17
REFERENCE 19
ILLUSTRATION INDEX
Illustration 1: Social media link with organisation's effectiveness..................................................3
Illustration 2: Data collection methods..........................................................................................11
Illustration 3: Gantt Chart for project plan....................................................................................14
Illustration 4: Network diagram.....................................................................................................14

TITLE
To understand impact of social networking on business performance: A case study on
Woolworths Limited.
PART (A)
1) INTRODUCTION
Social networking sites plays crucial role in effective communication among business
parties and promoting its products and services. It is helpful to establish good relationship with
clients, suppliers, creditors and other collaborative as well impact on marketing of products and
services of entity. The present report is based on understanding significance of social media to
online marketing of goods and services and maintaining long term relationship with customers.
In this regard, both positive and negative aspects of online marketing and business dealings are
to be described. Moreover, different authors' views on this aspect will be introduced through this
assignment. Along with this, research proposal including methods of data collection, planning
for research project accomplishment can be expressed. Thus, importance of social networking for
accountant of business enterprises of Australia can be understood through this report.
2) PROJECT OBJECTIVES
This business research project is related to understand interrelationship between social
networking site and performance of Woolworths Limited in Australia (Collis and Hussey, 2013).
On the basis of this, different objectives regarding this project can be described as below:
 To understand concept of social networking and its usefulness for business operations.
 To recognise positive aspects of online marketing for Woolworths Limited in Australia.
 To evaluate factors that impact social networking consideration within Woolworths
Limited.
 To recommend suggestions for using social networking sites for development of
businesses.
3) PROJECT SCOPE
Business research in respect of social media sites remain helpful for promoting goods and
services of any enterprise as well able to establish good relationship with its collaborative impact
on economic performance of the enterprise. In addition to this, the project views effectiveness of

social media in relation to business operations to consume time and increasing people's interest
impact on demand for its product services (De and Kotlar, 2014). However, good understanding
with using social networking platforms for dealings and business activities are introduced.
Including this, online marketing for products of business entity's importance is identified. Apart
from this, project's scope is quite clear and effective in terms of selling goods and attracting
people to taking advantage of them effectively to increase its profitability. Therefore, the present
project report is linked with increasing understanding towards electronic marketing with
accountant's working efficiency.
4) LITERATURE REVIEW
Social networking sites' usefulness in business
According to Tina and Ratna 2017, Social media plays an important role in business
growth as it assist the marketing and promoting the products and services of company at global
level. There are various tools of social medial used by the enterprise like, video sharing instant
messaging, widgets, photos etc. It helps the organisation in establishing communication with
customers on broader level. In addition to this the social media provides the platform to promote
and advertise about all the strategies which can help the company in attaining growth and
development. However, in the contrary Celine 2012, has stated that media is the major reason
behind declining growth of many enterprises as it demands vast level of knowledge and
innovation according to the rivalries. Further, it sometimes declines the growth of business as
anything wrong in internal management turn to be a negative publicity of the firm. Apart from
this the social media marketing of enhancing business product can be prohibited anytime is it is
not according to the illegal framework of the country.
Besides, in accordance to Allen and Overy 2012, firm recruits young generation innovate
marketing tactics to grab the attention of buyers. Moreover, it helps the firm in establishing good
and healthy relationship with the world of marketers and citizens of country. In contrary the
management have the vast option of recruiting and hiring skilled employees by advertising about
the vacancy on social media platform like, naukri.com, linkedin etc. Whereas, in contrary,
According to Erika 2013, the social media marketing and advertising is limited to the young
generation and to people who stay connected with technology and gadgets. Moreover, the
process is expensive and time consuming which deceases the productivity of organisational
operations. The major impact of using social media to attain business growth and development,

is tat it does not allow the firm to maintain the confidentiality of any information. In addition to
this it also provides the opportunity to consumers to compare the quality, quantity and prices of
products offered by various entities.
Shabnoor and Tajinder 2016, has stated, that people have the right to maintain
confidentiality of their information and therefore the companies cannot publish information
which can arm the private consent of individuals and in case any information is published it
causes huge damage to business and its reputation. Further, before using social media platform to
market any products the firm need to take prior approval or permission from various authorities.
The advertisements also go through various stages of approval which consumes time and
sometimes creates hindrance for the business. Furthermore, content which is considered
insulting, denigrating or defamatory and discriminatory is not allowed to published which causes
wastage of money and time to organisations.
According to Social media for small business (2014), there are different social
networking platforms used for marketing and business purposes like; Facebook, Twitter,
LinkedIn etc. These all are useful for launching and advertising products provided by entity. In
this regard, it creates effective communication conversation among business parties for dealings
and customers more easy and convenient affect increasing demand and improving financial
position. Including this, marketing and competitive strategies of any company can be determined
that affect further operations and efficiency to sustain its market place. In addition to this,
competitiveness of enterprise with other entities is recognised that generate variety of ideas to
upgrade Woolworths Limited business activities with the latest technologies. MEE (2014), said
that it is also recognised that by using business game and its facilities encourage an enterprise's
decision maker to improve marketability and competitive strength efficiently. It influences
profitability and competitiveness of the enterprise on large scale. Therefore, social networking
sites are essential in modern era to connect people and increasing their awareness with
innovations of business organisation's services.
As per the point of view of Arca (2013), using social networking sites for any
organisation affect its profitability and competitive strategies effectively. Including this, it is also
helpful for formulating and implementing strategies for longer time period. However, variety of
ideas are generated for improving quality services and building up society's trust with services of
enterprise efficiently. It influences productivity and profitability of Woolworths Limited at

higher level to maintain and sustain its good reputation in competitive market. Including this,
market position and company's efficiency can be enhanced in wide range globally affect
production and distribution of goods and services provided by company at high level. However,
it is analysed that social networking sites play vital role in marketing of goods and services as for
increasing demand at higher level. According to Social media for small business (2014),
increasing in demand for goods and services get enhanced affect profit earning capacity of the
Woolworths Limited. Therefore, it is essential to maintain people's interest with product services
of any enterprise for upgrade and adopting new technologies for business operations.
However, various contradictory issues occurred in using social networking sites. As well, misuse
of social networking platforms by youngsters across country and globally is difficult to making
good image in market. MEE (2014), advertising goods and services of business organisation in
online medium may fail to increasing demand for its product services. Apart from this, it is
recognised that confidential data of Woolworths Limited may disclose by using social
networking sites wrongfully .Therefore, it is necessary to consider ethical considerations on
business organisation's operations. Including this, various tools should be used to authorisation
of information and truthfulness of any site. For building up society's trust with goods and
services of online marketing of any enterprise, it is needed to link it authentically. However,
good reputation of Woolworths Limited and its services can be increased for increasing selling of
products efficiently. Therefore, using social networking sites positively is required for any
organisation to maintain and sustain people's trust effectively for longer time period.
Link between social networking and business effectiveness
In opinion of Allen and Overy (2012) less time is consumed as well as, clear and
effective communication can be created between two or more business parties for decision
making and dealings. Including this, all details related to product's features as well effectiveness
can be enhanced efficiently also affect financial position of the organisation. However, business
operations can be effective and different ideas are generated for improving efficiency of
enterprise and its profit margin. Moreover, easy and clear communication can be created for
promoting products services and encouraging people to purchase them at higher level. In
addition to this, it is recognised that using social networking sites is helpful in enhancing
marketing and competitiveness on large scale. Shabnoor and Tajinder (2016) states that it
influences productivity and profitability of enterprise at high level. However, growth of business

is possible by using this tool and making transactions easier. Therefore, social networking sites
remain effective for creating good communication and providing services to customers
effectively for longer time period.
According to Erika (2013), social media use within impacts on profitability of the
organisation adversely. However, all aged group people do not use social networking sites to
encourage them for using online marketing. Including this, it is also recognised that high cost on
services, due to online marketing, it is difficult to afford high price. In addition to this, changes
in interest towards online marketing of goods and services of any business enterprise impact on
its productivity and profitability as well customer satisfaction level. Celine (2012) has supported
the aspects and said that business need to create positive perception towards online marketing as
well advertising products and services on internet at a large scale. Moreover, for increasing
effectiveness and efficiency of entity, attracting people with qualities of goods in proper time
with setting affordable cost on services. Including this, by analysing market demand and all
customers' views on social networking sites for online marketing. However, it would be effective
for enhancing profit earning capacity towards electronic selling of items. Thus, social networking
sites and presenting effectiveness of business operations through online marketing would be able
to build up people's trust at maximum level.
Critical evaluation on factors that affect social media marketing
According to Razak (2016), it has been noticed that there are number of factors that
impacts the application of social media tools within organisation. Classification of factors can be
as behavioural values, business need, cost, etc. By having an improved focus on such factors the
issues can be resolved in desired manner. Along with this, due to lack of workers' contribution in
social media application process the delivery of items can also be affected. Cox (2012), has also
stated that if business firm is not having an appropriate collection of resources like funds then it
will also affect the application of social media. It might create issues and lead business to
conflict situation. However, if appropriate financial terms are being considered then it will boost
the significant application. In other words, due to inefficient fund and high charges on services,
business operations and marketing of goods. Therefore, it is required to spread usefulness of
social networking sites for online marketing of business enterprise in Australia that is able to
increase profitability and satisfaction level of customers with its services. Razak (2016), has
stated that various implementations and demand for goods and services for long term

relationship with customers also impact on its competitiveness. Moreover, it is essential to take
advantage of social networking for launching and advertising products on large scale as well its
market position. Thus, marketing and competitive strategies of business enterprise can be
increased at high level affect positive image in the future time.
According to Carter (2014), it can be said that business need also affects the overall
development of social media platform in context to business. If Woolworths Limited customers
are not attracted towards use of online platform to purchase products and services then it will
affect the overall outcome. It is necessary for business firm to ensure that business need is
properly analyzed so that long term sustainability can be attained.
4) CONCLUSION
It is concluded that social networking sites are essential for increasing profitability of
enterprise as well its market position. In this regard, significance of online marketing using
electronic sites has been understood that affect profitability of enterprise at higher level.
Moreover, different authors' views on online marketing is introduced for building up society's
trust with services of Woolworths Limited in Australia. Overall, it is recognised that social
networking sites play crucial role inonline marketing of any enterprise effectively.

PART (B)

PART (B)
1) INTRODUCTION
In any business organisation, social networking plays main role in terms of enhancing its
performance from economic point of view. It is helpful for further increasing the productivity
and profitability of Woolworths supermarket for its efficiencies. It is the largest retail sector
organisation of Australia which provides groceries and other services to a million customers of
the world. Herein, social media tools are also known to indicate the viability of the business in
terms of maintaining its financial performance. Through this project proposal, students are able
to understand the' importance of online businesses in Australia. In addition to this, it is together
being considered that an effective social media management helps in sustaining the market
position of the firm that impacts upon its financial position as well. Moreover, social networking
sites and systems can be understood for online marketing of goods as well providing services as
convenient as possible. Thus, this research proposal will be beneficial to understand different
aspects for social networking in economic terms and business operations for any entity of the
country in an effective manner.
2) PROJECT OBJECTIVES
This research proposal is based on different objectives with a prime focus on reflecting
the business performance of Woolworths supermarket in Australia with the use of social meda
tools (Andrews and Hampel, 2015). However, following objectives are determined for
understanding the significance of social networking on business enterprises as mentioned below:

 To understand concept of social networking and its usefulness for business operations.
 To recognise positive aspects of online marketing for Woolworths Limited in Australia.
 To evaluate factors that impact social networking consideration within Woolworths
Limited.
 To recommend suggestions for using social networking sites for development of
businesses.

3) PROJECT SCOPE
This research project is of wide scope includes all tools for signifying the importance of
social networking sites on the overall performance of the business. In this regard, financial
profits are referred to be an utmost concern of the chosen organisation called Woolworths
supermarket. It is mainly due to the designed aspect of this project where it views to implement
the use of social media networking for improving the economic position of the business in an
efficient manner. It together impacts upon the marketing and competitive strategies of businesses
operating in Australia as well as a proper management of all their business related operations
(Huang and et.al., 2013). It also affects production and distribution of goods and services
adequately. Besides this, cost effectiveness and profitability ideas are generated for creating
balance and its effectiveness. However, through launching and promoting products using social
networking sites, the profitability of the Woolworths supermarket's financial statement can be
enhanced that affect its other business activities. (Landt and Melville, 2013). Therefore, it is
recognised that project on presenting usefulness of social networking is essential to enhance the
productivity and profitability of Australian businesses.
4) LITERATURE REVIEW
As per point of views of O'Leary, (2013) it is essential for any business enterprise to
implement social networking sites for an effective business performance that in turn indicates a
significant existence of company's economic positioning. In this regard, all aspects related to
improving the quality of the services provided by the organisation is needed to be considered for
creating a balance between the production and distribution of their proposed goods and services.
However, different strategies are implemented for producing the goods and services that in turn
impacts upon the business operations and its profitability status. Arca (2012) has stated that
social networking tools plays a crucial role in enhancing the performance of any entity and
management of all operations in an effective manner. Including this, it also enhances the
marketing and competitive strategies of the Australian businesses. For example; different
businesses use social networking sites for maintaining its financial position where it also helps in
generating newer ideas for an effective operation of other business procedures. Thus, ideas are
created for maintaining a balance between production and supplement of its goods on large scale
where social media tools further helps in earning profits by together increasing the firm's
capability to a great extent. Considering this, Carter (2014) has specified that it together

consumes time but remains cost effective. However, various tools are applied for analysing the
financial position of the enterprise and making effective business related decisions on further
operations. Therefore, it is recognised that using social networking sites, business transactions is
possibly affected as declared by Hajli (2014). On the contrary to this, Ricciardi and et.al., (2015)
argues that it is difficult to attract customers using social networking sites as gaining society's
trust is quite tough through online marketing and sustaining its position in competitive market.
Including this, available information on networking sites may be wrong that affect further
business operations and its profitability. Paquette (2013) has thereby stated that, it is essential to
reduce the issues in presenting the information and preparing strategies regarding online
marketing and using social networking tools for business operations in an effective manner.
However, various ideas are generated for improving the quality of proposed services and
effectiveness of enterprise. It influences effective balance between production and distribution of
goods and services provided by the organisation. Similarly, marketing and competitive strategies
can be enhanced. Thus, using social networking sites remain effective for a proper management
of business operations.
Literature gap
In this research project, we are able to understand the importance of social networking to
identify the business performance of the selected organisation. In this regard, knowledge
regarding economic position of Woolworths supermarket can be acquired that generate variety
of ideas for increasing its profitability status. Therefore, productivity and profitability of
enterprise can be enhanced linked with all other operations of the entity. As per the critical
evaluation of this factor, it is analysed that mere identification of economic performance is not
enough for researching the viability of social networking tools and there exists many more
aspects on which this research can be conducted. For example; production, research and
development department, marketing, etc., equally gets influenced from the use of social media
tools and impacts on entity's effectiveness and its overall growth. Thus, in the future time,
research can be conducted for social networking sites’ influencing on various other departments
and their effectiveness. It will be able to create proper management of business operations and
improvements in its quality services. This is to sufficiently enhance the profitability and
competitiveness of the entity where more research can be conducted for an effective recognition
of the usage of social networking tools in specific departments.

5) RESEARCH QUESTIONS/ HYPOTHESIS
This research is based on social networking sites' usefulness for accounting system of
Woolworths supermarket. In this regard, data is to be collected at primary and secondary level.
However, researcher is to gather information for project and further analysing them related with
online marketing and aspects for project management (Speight and et.al., 2016). In this regard,
questions related to research project can be expressed as:
Primary questions
These questions are asked at first time and in open area through conducting survey and
face to face interview. In accordance to this, actual performance of organisation and respondents'
views on goods and services are identified (Stanek, Babkin and Zubov, 2016). Similarly,
different ideas are generated for increasing profitability and competitive strategies of enterprise
for longer time period. However, these gathered information have no link with performance of
business operations in the past years as well have no intention with future intention. Therefore,
actual performance of Woolworths supermarket and its services are recognised for
implementation and improving quality services at higher level.
Secondary questions These secondary questions are prepared on the basis of primary questions
includes probes, reflective and encouragements etc. Therefore, these questions are raised on the
basis of ready and prepared materials. For example; analysing organisation's financial
performance for last 5 years (Yeh and et.al., 2014). Thus, for comparing economic performances
of last years, questions raised like; evaluation of profit margin, employee turnover etc. Thus,
secondary questions are prepared on the basis of prepared questions for identifying facts on
searched things.
Q.1 Does social media marketing contribute in the growth and success of business organization?
Q.2 How social media marketing affects the business performance and position of Woolworths
Ltd?
6) RESEARCH DESIGN AND METHODOLOGY
Research methodology is process of data collection for analysing significance of social
networking on business performance and online marketing for Woolworth’s supermarket's
services. In this regard, different approaches are used for data collection can be understood as
below:

 Research approach: There are different research approaches included as inductive,
deductive and abductive. In this research project, researcher is to use inductive approach
in which all descriptions including issues, objectives and strategies for conducting
research (De and Kotlar, 2014). It will be useful to identify social networking sites’
usefulness for identifying business operations of Woolworths supermarket.
 Research philosophy: In this research project, positivism approach is to be used for data
collection and strategic plans for Woolworths supermarket. Therefore, all prepared
materials and data can be used for analysing online marketing position as well further
implementation for business enterprise (Ferreira and et.al., 2014).
 Research design: For collecting data regarding social networking sites’ impact on
business operations of Woolworth’s supermarket, descriptive research design is to be
used. In which, all research problems and data collection tools are included by which
further decisions are made (Hubbard and Lindsay, 2013). However, this research design
is helpful for organisation's effectiveness and further implementations.
 Research methods: Data collection is done at primary and secondary level for preparing
strategic plans and further implementation. In primary data collection, information is
gathered through conducting survey, face to face interview and door to door operations.
While, on the other hand, under secondary data collection, information is collected by
using ready and prepared materials such as; newspaper, magazine, using financial
statements and notes (Mas-Verdú and et.al., 2015). Therefore, research can be done
efficiently affect further business operations as well its effectiveness on large scale.
However, research methods in qualitative and quantitative forms can be understood as
below:
Qualitative research
In this research process, observation on respondents' attitude, perception and views
towards goods and services provided by enterprise are analysed. However, it is collected through
identifying their views and suggestions for improving performance (Stanek, Babkin and Zubov,
2016). It is primary data collection method that is conducted through open questioning, voting
and identifying their likes and dislikes on a specific tool. Therefore, qualitative research method

is used for implementing strategies and observing respondents' attitude, perception on a
particular factor as well services of Woolworths supermarket.
Quantitative research
In this research process, observation on respondents' attitude, perception and views
towards goods and services provided by enterprise are analysed. However, it is collected through
identifying their views and suggestions for improving profitability (Stanek, Babkin and Zubov,
2016). It is primary data collection method that is conducted through open questioning, voting
and identifying their likes and dislikes on a specific tool. Therefore, qualitative research method
is used for implementing strategies and observing respondents' attitude, perception on a
particular factor as well services of Woolworths supermarket.
In this regard, variety of information are gathered that impact on further implementations
and management of all business operations. In addition to this, through collecting data, actual
performance of business enterprise through social networking sites and maintaining its economic
position are identified (Huang and et.al., 2013). Moreover, importance of social networking in
views of customers and decision makers can be collected that affect further implementation and
effectiveness of Woolworths supermarket. Thus, data collection methods play crucial role in
Illustration 1: Data collection methods
(Source: Data collection, 2016).

research process for data analysis and preparing strategies in the future time period (Data
collection methods, 2016).
Therefore, researcher can for and identifying significance of social networking sites on
profit earning capacity and business operations for Woolworths supermarket. It will be helpful
for analysing economic position and implementing different strategies for further operations
(Collis and Hussey, 2013). Thus, questions regarding research project are prepared for further
implementation and management of all operations efficiently.
7) RESEARCH LIMITATIONS
As per critical evaluation on research process, some limitations are identified which are
required to be reduced. For example; inefficient fund, lack of resources, lack of coordination
among team workers as well lack of time in implementing action plans. However, for accepting
changes according to the latest technology, high level of fund is required which is not so possible
for all entities (Ferreira and et.al., 2014). Similarly, action plan determined on a particular
activity may consume less and more. Including this, lack of resources for research process and
their implementations remain unable to conduct research. Besides this, lack of coordination
among group members towards goal accomplishment affect project plan and different activities.
Thus, all these issues are essential to be reduced and improved as well. It is needed to implement
all action plans with proper planning and strategies including cost effectiveness and reaching out
small goals in certain time period. Hence, our project on analysing significance of social
networking sites on business operation of Woolworths supermarket. However, various ideas are
generated for improving its profit earning capacity s and implementing usefulness of these sites
efficiently. Therefore, project would be success and all plans for proper management of business
operations.
8) TIME SCHEDULE (RESEARCH PLAN)
For analysing influence of social networking sites on operations of Woolworths
supermarket of Australia (Yeh and et.al., 2014). Thus, for project plan and determining the fact,
following action plan is to be followed on as:
Gantt chart:

Network diagram:
1Time schedule:
Illustration 2: Gantt Chart for project plan
Illustration 3: Network diagram

Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Preparation of brief outline 2 mons Wed 10/11/17 Tue 12/5/17
Auto
Scheduled
Setting of aims and
objectives 1.5 mons Wed 12/6/17 Tue 1/16/18 1
Auto
Scheduled
Preparation of brief thesis
by doing analysis of
secondary sources
4 mons Wed 1/17/18 Tue 5/8/18 1,2
Auto
Scheduled
Assessing research tools and
setting of methodology 3 mons Wed 1/17/18 Tue 4/10/18 2
Auto
Scheduled Primary data collection 5 mons Wed 4/11/18 Tue 8/28/18 4
Auto
Scheduled Analysis of primary data 3 mons Wed 8/29/18 Tue 11/20/18 5
Auto
Scheduled Drawing conclusion 1.5 mons Wed 11/21/18 Tue 1/1/19 2,5,6
Auto
Scheduled Giving recommendations 2 mons Wed 1/2/19 Tue 2/26/19 6,7
Auto
Scheduled
Preparation of report in the
structured way 0.5 mons Wed 2/27/19 Tue 3/12/19 7,8
Auto
Scheduled
Taking feedbacks Making
changes as per the
comments
1.5 mons Wed 3/13/19 Tue 4/23/19 9
Auto
Scheduled Final submission 1 mon Wed 4/24/19 Tue 5/21/19 10
9) CONCLUSION
It is concluded that social networking sites play crucial role in business operations for
Woolworth’s supermarket. In this regard, different author’s views on role of social networking in
businesses of Australia for increasing profit earning capacity has described. Including this,
various tools for conducting research and implementing action plans has been understood

through this assignment. Moreover, different ideas for implementing social networking sites
regarding further businesses is introduced. In addition to this, time frame and project plan for
improving online marketing and profit margin are expressed. Along with this, various strategies
and tools for conducting research and data collection has been elaborated including approach,
design etc. However, project planning and all activities to be implemented for enhancing social
networking on businesses in the country has been introduced effectively. Thus, deep knowledge
regarding business research and implementing strategies are understood for increasing
profitability and better-quality services affect further business operations.

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