Sample Assignment on Methodology

Running head: Methodology 1
Business research

Methodology
2
Contents
Title: Impact of Social Media Advertisement on Purchasing Behaviour of Consumers: A Case Study of
the Fashion Industry in Australia.......................................................................................... 3
Introduction.................................................................................................................... 3
Project objective.............................................................................................................. 4
Project scope.................................................................................................................. 5
Literature review............................................................................................................. 6
Research Questions and Hypothesis...................................................................................... 8
Research design and methodology........................................................................................ 9
Research limitations....................................................................................................... 11
Research plan............................................................................................................... 11
Conclusion................................................................................................................... 13
References................................................................................................................... 14

Methodology
3
Title: Impact of Social Media Advertisement on Purchasing Behaviour of Consumers: A
Case Study of the Fashion Industry in Australia
Introduction
This research paper will demonstrate the impact of social media on customer purchasing by
taking the case study of Australia. Advertisements have the ability to educate the customers and
make them aware towards the products for which they may desire. With the help of social media
networking sites the customers can compare the prices of the commodities which facilitate them
to get affordable price. The project objective and scope have been defined in an efficient manner
so that the purpose of the paper can be cleared. The research methodology is the important
section of this research will help to define that from where data has been collected to make the
research. Research plan and limitations will be elaborated effectively.

Methodology
4
Project objective
The project objective of this research is to focus on making detail information about the social
media advertisements on the customer behavior towards purchasing the products. Another
objective is to define the methods in an appropriate manner of collection of data.