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HI6008 Comparison Between Lion & Woolworth Limited

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Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   

Added on  2020-03-04

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HI6608 - The document is based on a Comparison Between Lion & Woolworth Limited. In which we will discuss its scope, objective, the role of social media in a business organization its advantages & disadvantages. Woolworths Limited is a retail industry and Lion is a food and beverage providing business both of the companies serve online as well as online in Australia and they are willing to serve their products and services within and out of Australia as well. 

HI6008 Comparison Between Lion & Woolworth Limited

   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   Added on 2020-03-04

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Running head: COMPARISON BETWEEN LION AND WOOLWORTH LIMITEDBusiness Research: Comparison between Lion and Woolworth LimitedName of the student:Name of the university:
HI6008 Comparison Between Lion & Woolworth Limited_1
1COMPARISON BETWEEN LION AND WOOLWORTH LIMITEDTable of ContentsIntroduction......................................................................................................................................2Project objective..............................................................................................................................2Project scope....................................................................................................................................2Literature review..............................................................................................................................3Role of social media in business organizations...............................................................................3Advantages of social media on business.........................................................................................4Disadvantages of social media on business.....................................................................................5Comparison of the financial stability and profitability of Woolworths Limited and Lion Nathan.6Risks and its combat strategy..........................................................................................................7Risks associated to Woolworths Limited and Lion Nathan.............................................................7Risk mitigation strategies developed for Woolworths Limited and Lion Nathan...........................8Conclusion.....................................................................................................................................10References......................................................................................................................................11
HI6008 Comparison Between Lion & Woolworth Limited_2
2COMPARISON BETWEEN LION AND WOOLWORTH LIMITEDIntroductionThis report depicts the role of social media in the business organizations and theirpositive and negative impact in the business organization. In order to prepare this report theselected organizations are Lion Nathan and Woolworths Limited two Australia based companies.Woolworths Limited is a retails industry and Lion is a food and beverage providing businessboth of the companies serves online as well as online in Australia and they are willing to servetheir products and services within and out of Australia as well. For gaining measurable success from the competitive marketplace, different strategieshave been adopted by the business organizations and based on those the companies are currentlygaining profit. This report represents the objective of the project, the project scope. However,based on the literature review the financial stability and the profitability of the companies arealso illustrated in this report. After identifying the risks associated to the companies it isnecessary to identify proper risk mitigation approaches. Project objectiveTo identify the role of social media in the developed business strategies ofWoolworths Limited and Lion NathanTo identify the risks and risk mitigation strategies associated to Lion andWoolworths Limited To compare the financial stability and profitability
HI6008 Comparison Between Lion & Woolworth Limited_3
3COMPARISON BETWEEN LION AND WOOLWORTH LIMITEDProject scopeAfter successful completion of the project it will be able to deliver the following In Scope:The advantages and disadvantages of social media in the business organization(Lion Nathan and Woolworths Limited) The risks and risks mitigation strategies associated to the organizations The comparison between the financial stability and profitability of both thecompanies Out scope:The administration details are not analyzed in this report The organizational structures are not consideredThe offline campaigning aspects are not analyzed in this reportLiterature review Role of social media in business organizations The social media networking array includes Titter, YouTube, Facebook, Google Plus etchelps to navigate different beneficial strategies for the business organizations. In order topromote the business throughout the world the social media play very important role. Not onlythis, but the social media acts as a marketing lead for the businesses also (Gitman, Juchau andFlanagan 2015). In order to develop the existing consumer base and to grab huge number ofconsumers from the marketplace the social media is very much important. It helps to serve a
HI6008 Comparison Between Lion & Woolworth Limited_4

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