Research Design and Methodology : Assignment
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Added on 2020-09-17
Research Design and Methodology : Assignment
Added on 2020-09-17
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RESEARCH
TABLE OF CONTENTSTITLE..............................................................................................................................................1PART (A) ........................................................................................................................................11) INTRODUCTION.......................................................................................................................12) PROJECT OBJECTIVES............................................................................................................13) LITERATURE REVIEW............................................................................................................14) CONCLUSION...........................................................................................................................5PART (B).........................................................................................................................................61) INTRODUCTION.......................................................................................................................62) PROJECT OBJECTIVES............................................................................................................63) PROJECT SCOPE.......................................................................................................................64) LITERATURE REVIEW............................................................................................................75) RESEARCH QUESTIONS/ HYPOTHESIS..............................................................................9Primary questions........................................................................................................................9Secondary questions....................................................................................................................96) RESEARCH DESIGN AND METHODOLOGY.......................................................................9Qualitative research...................................................................................................................10Quantitative research.................................................................................................................117) RESEARCH LIMITATIONS....................................................................................................128) TIME SCHEDULE (RESEARCH PLAN)...............................................................................129) CONCLUSION.........................................................................................................................17REFERENCE19ILLUSTRATION INDEXIllustration 1: Social media link with organisation's effectiveness..................................................3Illustration 2: Data collection methods..........................................................................................11Illustration 3: Gantt Chart for project plan....................................................................................14Illustration 4: Network diagram.....................................................................................................14
TITLETo understand impact of social networking on business performance: A case study onWoolworths Limited. PART (A) 1) INTRODUCTIONSocial networking sites plays crucial role in effective communication among businessparties and promoting its products and services. It is helpful to establish good relationship withclients, suppliers, creditors and other collaborative as well impact on marketing of products andservices of entity. The present report is based on understanding significance of social media toonline marketing of goods and services and maintaining long term relationship with customers.In this regard, both positive and negative aspects of online marketing and business dealings areto be described. Moreover, different authors' views on this aspect will be introduced through thisassignment. Along with this, research proposal including methods of data collection, planningfor research project accomplishment can be expressed. Thus, importance of social networking foraccountant of business enterprises of Australia can be understood through this report.2) PROJECT OBJECTIVESThis business research project is related to understand interrelationship between socialnetworking site and performance of Woolworths Limited in Australia (Collis and Hussey, 2013).On the basis of this, different objectives regarding this project can be described as below:To understand concept of social networking and its usefulness for business operations.To recognise positive aspects of online marketing for Woolworths Limited in Australia.To evaluate factors that impact social networking consideration within WoolworthsLimited. To recommend suggestions for using social networking sites for development ofbusinesses.3) PROJECT SCOPEBusiness research in respect of social media sites remain helpful for promoting goods andservices of any enterprise as well able to establish good relationship with its collaborative impacton economic performance of the enterprise. In addition to this, the project views effectiveness of
social media in relation to business operations to consume time and increasing people's interestimpact on demand for its product services (De and Kotlar, 2014). However, good understandingwith using social networking platforms for dealings and business activities are introduced.Including this, online marketing for products of business entity's importance is identified. Apartfrom this, project's scope is quite clear and effective in terms of selling goods and attractingpeople to taking advantage of them effectively to increase its profitability. Therefore, the presentproject report is linked with increasing understanding towards electronic marketing withaccountant's working efficiency.4) LITERATURE REVIEWSocial networking sites' usefulness in business According to Tina and Ratna 2017, Social media plays an important role in businessgrowth as it assist the marketing and promoting the products and services of company at globallevel. There are various tools of social medial used by the enterprise like, video sharing instantmessaging, widgets, photos etc. It helps the organisation in establishing communication withcustomers on broader level. In addition to this the social media provides the platform to promoteand advertise about all the strategies which can help the company in attaining growth anddevelopment. However, in the contrary Celine 2012, has stated that media is the major reasonbehind declining growth of many enterprises as it demands vast level of knowledge andinnovation according to the rivalries. Further, it sometimes declines the growth of business asanything wrong in internal management turn to be a negative publicity of the firm. Apart fromthis the social media marketing of enhancing business product can be prohibited anytime is it isnot according to the illegal framework of the country. Besides, in accordance to Allen and Overy 2012, firm recruits young generation innovatemarketing tactics to grab the attention of buyers. Moreover, it helps the firm in establishing goodand healthy relationship with the world of marketers and citizens of country. In contrary themanagement have the vast option of recruiting and hiring skilled employees by advertising aboutthe vacancy on social media platform like, naukri.com, linkedin etc. Whereas, in contrary,According to Erika 2013, the social media marketing and advertising is limited to the younggeneration and to people who stay connected with technology and gadgets. Moreover, theprocess is expensive and time consuming which deceases the productivity of organisationaloperations. The major impact of using social media to attain business growth and development,
is tat it does not allow the firm to maintain the confidentiality of any information. In addition tothis it also provides the opportunity to consumers to compare the quality, quantity and prices ofproducts offered by various entities. Shabnoor and Tajinder 2016, has stated, that people have the right to maintainconfidentiality of their information and therefore the companies cannot publish informationwhich can arm the private consent of individuals and in case any information is published itcauses huge damage to business and its reputation. Further, before using social media platform tomarket any products the firm need to take prior approval or permission from various authorities.The advertisements also go through various stages of approval which consumes time andsometimes creates hindrance for the business. Furthermore, content which is consideredinsulting, denigrating or defamatory and discriminatory is not allowed to published which causeswastage of money and time to organisations. According to Social media for small business (2014), there are different socialnetworking platforms used for marketing and business purposes like; Facebook, Twitter,LinkedIn etc. These all are useful for launching and advertising products provided by entity. Inthis regard, it creates effective communication conversation among business parties for dealingsand customers more easy and convenient affect increasing demand and improving financialposition. Including this, marketing and competitive strategies of any company can be determinedthat affect further operations and efficiency to sustain its market place. In addition to this,competitiveness of enterprise with other entities is recognised that generate variety of ideas toupgrade Woolworths Limited business activities with the latest technologies. MEE (2014), saidthat it is also recognised that by using business game and its facilities encourage an enterprise'sdecision maker to improve marketability and competitive strength efficiently. It influencesprofitability and competitiveness of the enterprise on large scale. Therefore, social networkingsites are essential in modern era to connect people and increasing their awareness withinnovations of business organisation's services. As per the point of view of Arca (2013), using social networking sites for anyorganisation affect its profitability and competitive strategies effectively. Including this, it is alsohelpful for formulating and implementing strategies for longer time period. However, variety ofideas are generated for improving quality services and building up society's trust with services ofenterprise efficiently. It influences productivity and profitability of Woolworths Limitedat
higher level to maintain and sustain its good reputation in competitive market. Including this,market position and company's efficiency can be enhanced in wide range globally affectproduction and distribution of goods and services provided by company at high level. However,it is analysed that social networking sites play vital role in marketing of goods and services as forincreasing demand at higher level.According to Social media for small business (2014),increasing in demand for goods and services get enhanced affect profit earning capacity of theWoolworths Limited. Therefore, it is essential to maintain people's interest with product servicesof any enterprise for upgrade and adopting new technologies for business operations. However, various contradictory issues occurred in using social networking sites. As well, misuseof social networking platforms by youngsters across country and globally is difficult to makinggood image in market. MEE (2014), advertising goods and services of business organisation inonline medium may fail to increasing demand for its product services. Apart from this, it isrecognised that confidential data of Woolworths Limitedmay disclose by using socialnetworking sites wrongfully .Therefore, it is necessary to consider ethical considerations onbusiness organisation's operations. Including this, various tools should be used to authorisationof information and truthfulness of any site. For building up society's trust with goods andservices of online marketing of any enterprise, it is needed to link it authentically. However,good reputation of Woolworths Limitedand its services can be increased for increasing selling ofproducts efficiently. Therefore, using social networking sites positively is required for anyorganisation to maintain and sustain people's trust effectively for longer time period.Link between social networking and business effectivenessIn opinion of Allen and Overy (2012) less time is consumed as well as, clear andeffective communication can be created between two or more business parties for decisionmaking and dealings. Including this, all details related to product's features as well effectivenesscan be enhanced efficiently also affect financial position of the organisation. However, businessoperations can be effective and different ideas are generated for improving efficiency ofenterprise and its profit margin. Moreover, easy and clear communication can be created forpromoting products services and encouraging people to purchase them at higher level. Inaddition to this, it is recognised that using social networking sites is helpful in enhancingmarketing and competitiveness on large scale. Shabnoor and Tajinder (2016) states that itinfluences productivity and profitability of enterprise at high level. However, growth of business
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