This research aims to understand the impact of employee performance on raising customer satisfaction levels, with a case study on ASDA. The research analyzes the importance of employee performance in enhancing organizational performance and customer satisfaction. It also recommends ways to enhance employee performance at ASDA. The research questions focus on the impact of employee performance on organizational performance, the importance of customer satisfaction for ASDA, and ways to enhance employee performance at ASDA. The themes of the research include the importance of employee performance in raising customer satisfaction levels, measures undertaken by the organization for enhancing employee performance, possible measures for enhancing employee performance, the importance of higher customer satisfaction levels, and the relationship between employee performance and customer satisfaction. The conclusion highlights the key role of employee performance in enhancing customer satisfaction, and the recommendations suggest that ASDA should prioritize employee performance to raise customer satisfaction levels and increase sales and profits.
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