Level of Customer Satisfaction within ASDA

To identify the level of customer
satisfaction within ASDA

Research Aim and Objectives
•Current study key motive is to have identification of current level of
customer satisfaction. In order to have effective understanding about
the subject the researcher has considered ASDA as an organisation.
Objectives:
•To understand the importance of customer satisfaction in ASDA
•To identify the relation between customers satisfaction and profit
margin ratio of ASDA
•To determine tools and techniques of customers satisfaction adopted
by the company
•To recommended ways through which ASDA can enhance its
customer satisfaction level

Research Methodology
•Philosophy: Positivism research philosophy
•Approach; Deductive research approach
•Design: Exploratory research design
•Data Collection: Primary and secondary sources of data collection.
•Data Analysis: Thematic approach
•Sampling: 50 customers that visit ASDA store, London.

Theme 1. How often do you purchase products and services of ASDA
Once in a weak Every month In every six month Not fixed
0
5
10
15
20
25
How often do you purchase products and services of ASDA
Column B