Digital Technology and Its Impact on Business Operations

This assignment assesses the impact of digital technology on business operations, focusing on Enpark as a case study. It evaluates the advantages and disadvantages of digital technology, potential tools for promoting business, and major challenges faced by implementing digital technology. The questionnaire aims to understand how digital technology influences business strategies, customer interaction, and market positioning. It also explores ways to overcome challenges and recommends methods for analyzing the effects of digital technology on Enpark's growth rate.

Researching Business and Management Issues
Title: Dissertation
Impact of Digital Technology on Business Growth. A case study of Enpark,
Dubai.
Submission Date:
Word Count: 11000
Acknowledgements

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Digital Technology...........................................................................................................1
1.2 Key literature Summary...................................................................................................2
1.3 Research Aim...................................................................................................................3
1.4 Research Objectives.........................................................................................................3
1.5 Research Questions..........................................................................................................3
1.6 Summarise chapter and introduce the next chapter..........................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Impact of Digital technology on business growth............................................................5
2.2 Major challenges faced through executing digitalisation in business..............................9
2.3 Ways by which Enpark can overcome from challenges of digital technologies............12
2. 4 Summary of Literature Review and Introduction of next chapter.................................14
CHAPTER 3: RESERACH METHODOLOGY...........................................................................15
3.1 Type of Investigation......................................................................................................15
3.2 Research Design.............................................................................................................16
3.3 Research Approaches.....................................................................................................16
3.4 Data collection................................................................................................................17
3.5 Data analysis...................................................................................................................17
3.6 Data and sampling..........................................................................................................17
3.7 Justification of chosen research strategy........................................................................18
3.8 Ethical Consideration.....................................................................................................18
3.9 Limitations of research...................................................................................................18
3.10 Timescale......................................................................................................................19

3.11 Summarise of chapter 3 and introduction to the next chapter......................................20
CHAPTER 4: DATA ANALYSIS .................................................................................................1
.........................................................................................................................................................4
CHAPTER FIVE: CONCLUSIONS AND DISCUSSION.............................................................1
5.1 Conclusion........................................................................................................................1
5.2 Recommendations............................................................................................................2
5.3 Reflection.........................................................................................................................2
REFERENCES................................................................................................................................4

TITLE - “Impact of Digital Technology on Business Growth: A case study of Enpark,
Dubai”
CHAPTER 1: INTRODUCTION
Enpark is Business Park that is involved in facilitating energy and assessing business
environment in Middle East. It is member of the TECOM Investments Science cluster and
located in Dubai Technology & Media Free Zone. It is dedicated free zone for environment
technology and clan energy (Kleis and et. al., 2012). The main objective of Enpark is to provide
residential and commercial space, education, leisure facilities and research centres with in
sustainable community. On the other hand, it will feature the production firm with environment
friendly production lines, retail space, entertainment outlets etc. In addition to this, it is necessary
for Enpark to develop the campaigns according to requirement so that environment can be safe
and developed in an easy manner. Under this, there are some components, which contribute
towards the growth of business for an instance reducing operational costs, better level of
consumer service, enhancing revenues etc. Through using advance technology, firm can improve
these all objectives in an effective manner. Enhancing productivity is a main key of minimizing
cost and company can invest more in order to increase market share in an effective or better
manner (Myllylahti, 2014).
1.1 Digital Technology
In this present time, digital technology creates the value for business, provide better
experience to consumers and support the key operations of business. Companies use the digital
technology in order to take benefits in their internal and external operations. Information
technology has modernized operations as well as infrastructure of business from time that
Internet is widely available to individuals and businesses (Rayburn, 2012). The main reason of
organisations behind using technology in business to gain the competitive benefits in its external
as well as internal operations. It has reshaped operations and the infrastructure of company. In
addition to this, digital technologies provide the new ways to business to connect, conduct and
collaborate the business and develop bridges among people. On the other hand, digital
technology can explained as transformation of the different approaches or actions, which led the
organisations to make business more viable. It will help in target new market, communicating
with large number of customers and increase market share (Shieh, Yeh and Lai, 2016).
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1.2 Key literature Summary
It is more useful to develop an overview of literature concerned with the Digital
technology and also its affect on business development. Vitez (2019) defines that technology is
helpful in revolutionizing the way in which firms are conducting their business. Under this,
digital technology develops the negative and positive affect on the business. Through using
digitalisation in the business, Enpark can reduce operating cost on business. On the other hand,
digitalisation aids in make improvement in communication with employees, customers etc. by
using mobile applications, texting, websites, emails etc. By using digital technologies, Enpark
can reach at large number of people and target the many business houses to make change in their
infrastructure. According to O'Brien (2019) states that communicating with the potential
consumers is like roulette wheel. The digital technology aids in allow firm to communicate with
people in public venue and providing channel for the purpose of promoting products as we; as
services. Digital technology helps in maximising productivity and development of business in
significant way.
In order to implementing the digital technology, Enpark face some challenges such as
privacy, high cost etc. Under this, it is expensive for organisation to adopt and apply the digital
technology in business. On the other hand, there is a need to update or enhance it by investing
more money. Jabil (2017) stated that digital technology developed negative impact on the
organisational culture as company have culture that has been there since inception. They
prescribed an effective operating way as well as delivering. The change can be expensive for the
Enpark company because for digital transformation, firm needs money and innovation cost to
develop something new as well as attractive. If in case, firm will not have money to adopt new
technology then in this case it will be a disadvantage for it. In order to conducting the business,
proper availability of resources is necessary. In this, finding the better resources are more
challenging and they can arise obstacle in digital transformation. For some people security is a
main concern because people are not using the digital technology due to threat of cybercrimes
(hacking the personal as well as financial information). They have insecurity related issue about
the data or information.
Enpark should have proper knowledge about the digital challenges and work towards
overcome from them. Lynch (2019), digital resources and technology are expansive so it is
necessary for the organisation to arrange and manage funds in over to adopt it for develop
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positive impact on business. On the other hand, lack of training is also a main concern for
business. If employees remain unfamiliar with different facts and controls then it lead to chaos
and confusion. In this, manager of Enpark firm to provide training to staff members with proper
guidelines so that they are able to adopt it and develop positive impact on business. On the other
hand, there is a need at Enpark to handle the employee pushback during adopting digital
technology in an organisation. Firm should develop strategy to executing digital technology in its
business because it will be helpful in developing positive affect on the business and gaining the
competitive benefit to business.
1.3 Research Aim
“The main aim of this investigation would be to explore advantages and challenges of
digital technology in context to harness information and data, simplify processes, by constantly
seeking to build competitive advantage, scale and enhancing customer convenience” The aim of
this research is “Impact of Digital Technology on Business Growth: A case study of Enpark,
Dubai”
1.4 Research Objectives
 To identify the implications of digital technology on business growth.
 To determine the major challenges faced through executing digital technology.
 To identify ways by which Enpark can overcome from challenges of digital technology.
1.5 Research Questions
There are some research questions are mention below:
 How to identify affect of Digital technology on growth of business?
 What main challenges faced Enpark company through executing the Digital technology?
 What are the ways by which Enpark can overcome from challenges of digital technologies?
1.6 Summarise chapter and introduce the next chapter
There has been discuss about the introduction chapter in which studied about the
overview regarding digital technology concept and also its affect on business development. In
order to address the issues related to digital technology, research aim is prepared effectively.
Under this chapter, research objectives are developed. In context to this, literature review is next
chapter, which is going to discuss in detailed manner in order to address issue.
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CHAPTER 2: LITERATURE REVIEW
Literature review is explained as scholarly paper that consists existing knowledge by
considering substantive findings with methodological contribution towards the specific topic. It
is a most necessary part of academic review and in this data gathered by using the secondary
sources such as journals, books, magazines, articles etc. On the other hand, literature review is
comprehensive summary of the previous investigation on topic. It is helpful in providing the
theoretical base for an investigation and create an effective opportunity to the investigator in
order to analyse perception and point of view of various writers or authors related to the digital
technology in business. Under this, research shall for the chosen organization obtain information
about digital technology with the help of using different websites. The section of research
methodology is related with in- depth evaluation of the information to specific field area. In
addition to this, it sets path for an investigator through providing in depth overview of all the
necessary aspects in an effective manner. It aids in generating the positive and reliable outcomes.
Literature review develops foundation for an investigator through providing information from
different prospective.
2.1 Impact of Digital technology on business growth
Under this, traditional way of operating the business has changed and engage people by
using the digital technology during conducting any business activity. Technology has changed
way of conducting business operations through enabling company to conduct operations of their
business. In addition to Enpark, it uses Digital technology in developing better communication
among the business firm and customers. Main motive of using technology in business to make
strong presence at market place and deal with its strong competitors. In context to it, digital
technology is helpful in reshaping the business and made some changes to all the business
aspects related to business operations. Enpark business firm uses the cloud technology that help
firm to move some of activities to the servers that related to third party. Digital technology aids
in providing better opportunities and advantages in order to enhance the business. It is viable and
accessible for all forms for improving process engage the talented staff members across firm,
target new market, increase market shares and many others. The digital technology plays a
necessary role on business development. If Enpark Company will use the digital technology in
order to making its business operations better, then it will help in enhance the growth and
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productivity of business. Technology is helpful in growth of business faster and it helps in
business growth. In context to this, it is helpful in increasing sales and generate the more
revenue. There are some negative and positive affect of digital technology mention below as
above:
Positive impact of digital technology on business growth
Easy communication- The benefit of using the technology is give better communication
services. Through using digitalisation in a business, Enpark can communicate with its customers
and also aware them about the services provided by it. It aids in develop the postive relationship
between them. It will help firm to communicate with staff members and consumers in regular
period for monitor issues (Karunarathne and et. al., 2014). Technology takes level of business
higher with using online communication services. Now the people can interact and see each
other by using the software such as Video chat, Skype etc. In addition to this, necessary business
conferences among the consumers and businesses are conducted through using the digital
technology in efficient way. In addition to communication, staff members can use the different
communication tools for exchange information and communicate at workplace.
Improving business strategies- As per opinion of Joe Hessert (2018), it has been stated
that Technology helps in increasing business through promoting on web, media and also several
other sources. With the help of using technology, Enpark can spread its branches in all over the
world and can serve its services in an effective manner.
Expanding promotion area- Under this, technology add the different new promotional
techniques, which can attract the people and make business high level. Through this business
generate more profit from effective methods of promote the business (Kleis and et. al., 2012). By
using the promotion, company can inform its customers and increase business development
significantly. In addition to this, if promotion of company will be better then it will help in
attracting the large number of consumers and target the new market place.
Versatile
Working- Digital technology provides many different options to conducting business. It is
helpful in enhancing the connectivity options so that people can far connect with the business. It
will help in provide comfort to business that help in enhanced productivity or growth of staff
members. On the basis of view points of Leonard (2019) it has been considered that Digital
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technology aids in reduce the workload and paperwork of employees. From this, they can easily
perform their business operations and activities.
Automation of operations- Need of every business is different from the each other.
Whenever business automate its process, it can be redirect the labour and financial resources
(Manolică and Roman, 2012). In addition to this, automation can be occurring in many areas like
stay touch with consumers, tracking package for the delivery etc.
Protect and control data- It is essential for company to keep secure and control data in an
effective manner. With an ever- enhancing rise of data protection, data breaches are essential for
company. In context to this, it is responsibility of management to use the better digital
technology for protecting personal and financial information of customers and organisations
(Spilker, Schaffer and Bernauer, 2012). With modern technology, many safeguards are available
in order to protect cloud environment and on- premises. It will be helpful in develop positive
affects on consumers mind about the business and through this development rate of organisation
will be enhanced.
Save time- Under this, digital technology can be used in context to automate different
tasks at workplace and it will help in enhance production. The business use computers to attain
particular tasks or activities at workplace and reduce the chance of making any errors. In addition
to this, firm can be using the database in order to capture as well as store information for
facilitate the quick decisions (Vera-Sanso, 2012). With the help of database, staff members can
access business information. It assess in save time of company and performing the business
activities in significant manner.
Negative affect of digital technology on growth of business.
Under this, it is necessary for organisations to allocate the funds for maintaining as well
as upgrading its infrastructure if it is adopting latest and advance breakthroughs. By mobile
devices and computers, technology can cause the staff members to detach from the others. In
addition to this, emailing, text messaging and some of the other communication forms have
replaced person interaction among the staff members. Technology can divert the staff members
from their all responsibilities, distractions for an instance calls, incoming emails and text
messages can interrupt employees from performing any tasks and minimize productivity at
workplace. Through this, productivity and growth of business can be negatively affected.
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Causes Distraction at Work- Under this, there are several technologies that can be
distract the staff members at workplace. The use of technology networks can cause more
distraction and it can affect productivity of staff members (Kousadikar and Singh, 2013). Under
this, some of the business firms have decided to block access to particular websites for an
instance YouTube, Facebook, Twitter etc. There are some of the other technologies which cause
distraction at workplace consists computers, virtual meeting applications, smartphones etc.
High maintenance costs- It is expensive to purchase the technology and maintain it. In
order to buy advance technology, it is necessary to arrange and manage the funds in an effective
manner. Many of the organisations cannot afford hiring cost in order to recruit full- time
technical person. If in case company will not maintain the technological tools, then through this,
its performance will be reduced and it will become more expensive (Buckley and Ghauri, 2015).
Security- Company is responsible for secure and safe personal as well as financial
information of customers because it helps in maintain the trust among the organisation and
consumers. According to opinion of Storm (2019), it has been stated that When the business in
conducted over Internet then hackers can expose sensitive data as passwords, details of bank
accounts, address etc. These all cause the bad publicity and it also impact on the reputation of
business. On the other hand, it also leads to loss in revenue as firm struggles to regain trust of
consumers again.
Impersonality- By using the digitalisation in business, communication might be most
easiest and fastest over internet but there is lack of face-to-face interaction that can also lead to
firm perception as impersonal, uncaring and faceless. In addition to this, potential consumers,
which receive the stock or automated responses to their questions, can be deterred from making
purchase through frustration and dissatisfaction they feel (Rosner and Christensen, 2016). On the
other hand, employees which interact with the managers and co- workers by email, may be feel
pressurized and low productive in making business successful. It develops the negative impact
on growth and development of business.
Spyware and Personal Information- In this present time, the most common problem is
spyware that hack or steal private or personal information of consumers and staff members. If
their information will not be safe then in this case it will be helpful in develop negative impact
on the business as well as reputation of firm will be impacted (Sigler and Wachsmuth, 2015). In
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addition to this, security risk is something as stolen of smartphone that contain access to
information and programmes of business firm.
2.2 Major challenges faced through executing digitalisation in business
The digital technology is helpful in develop new or better value in business. The main
reason of organisations behind using advanced digital technology is to create value for
customers, provide those products or services, better customer experience and many others.
Based on viewpoint of GREGORY (2019), it has been stated that using the technology in
business aids in provide more versatility as well as efficiency. On the other hand, company also
face some challenges during an executing of digital technology in business. It can be related to
the inadequate finance, organisational culture and many others. Other than this, there are some
other challenges which company can be faced such as privacy and cybersecurity problems along
with emerging technologies and infrastructure management. It is necessary that Enpark Company
should be manage or deal with all the challenges, which are faced during implementation the
Digital technology in its business. In addition to this, there are some challenges given below as
above:
Change Is Expensive- It being a main challenge that develop impact on the profitability
as well as growth of business. When Enpark decide to adopt the new technology as well as
transforming them, it arise complexities to business. Regular execution of new technology and
updating causes the more costs. Because of shortage of funds, Enpark Company face some
complexities in order to introducing the advanced technology at the workplace. In addition to
this, company is not able to afford the continuous changes in technology and it can lead it to face
issues (Morschett, Schramm-Klein and Zentes, 2015). There is a need to give training to staff
members about technology so it will require more funds. Under this, result is that adoption or
implementing digital technology is more sluggish. Hence, limitations of money are regarded as
the main complexity for Enpark.
Organizational Culture- A Hindrance to Change- It is a kind of barrier and complexity
to business. Under this, most of the staff members like the changing working environment and it
is a kind of fear to business. In addition to Enpark, executing the digital technology develop its
impact on the working abilities of staff members. Enpark Company have culture that has been
formed since its inception. It has prescribed way of operating as well as delivering the business
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(Cleff and Rennings, 2013). Staff members are not able to deal with the changing environment
and it is a main reason behind executing digital technology at workplace.
Leadership- Leader is a person that guide as well as lead team members for performing
activities. It motivates the people, which are working in team so that they can work towards
attaining common set objectives. In addition to this, it is necessary for leaders of Enpark to lead
company by process of implementing digital technology with the help of adopting digital mind-
set. Execution team of Enpark will require to be rethink its business as well as operating the
models in order to continuous engagement and cross- channel connectivity with suppliers,
investors, staff members and consumers (Wu and Winchester, 2015). If leader himself is non-
receptive to having proper, mind-set to make changed brought through disruption, then in this
case firm can have no experience about the digital transformation. In addition to this, it is
necessary for leaders of Enpark to be well robust and equipped in seeking the change and disrupt
its business models.
Security- It is a main concern for the customers as well as business firms. There is a fear
of hacking the data and information about customers. Under this, most of businesses are related
to security vandalism and also threats. Technology is helpful in protect the, proprietary
information financial data and the confidential executive decisions help in lead to the
competitive benefits. However, it can lead to hacking of information and develop negative
impact on reputation of business in negative manner. People believes that their information and
the data will be secure to company but hackers are not able to make it successful and theft the
data (Abbas and Waheed, 2017). Therefore, Enpark can face a big complexity during of
implementation of digitalistaion.
Resource Unavailability- Finding better resources which are helpful in conducting
business and also inventive is a main obstacle in implementing digital technology. It is essential
for company to executing technology through arranging better resources and utilizing them in an
efficient manner. In addition to this, Enpark will have the people, which are open to the changes,
sharing of knowledge and information seeking (Konsolas, 2017). For Enpark, unavailability of
the limited resources hamper execution procedure of digital technology at workplace. It will be
develop negative impact on activities and technology will not be executed in a proper or
effective manner. Through this, growth of Enpark will be affected negatively.
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Lack of Strategy- Under this, company can launch digital technology but there is lack of
the clear vision or strategy. It develops the negative impact and arise the complexities during
executing technology at the workplace. Therefore, it is necessary to having clear strategy and
vision. In addition to this, it is necessary to take the appropriate steps in order to reach a final
destination within given period. It is responsibility of Enpark company management to create as
well as use an appropriate strategy that helps in implementing technology in an organisation and
attain many beneficial opportunities (Feniger, Livneh and Yogev, 2012). Before creating any
strategy, Enpark business firm should examine its weaknesses and strengths. It is necessary to
know to treat consumers and know about the engagement model and policies, which are helpful
for, establish business. If the strategy will not be developed in proper manner, then in this case
employees will not know about their next step and it will be big challenge for the firm.
Integrating applications- It is one of major challenge that Enpark business many face.
Most of the times, advanced technology does not integrate in a proper manner with old system.
Due to this, efficiency of employees and operations of company can take more hit as an
integration problem force tasks duplication as well as inability to find and track data quickly
(Hadjar and Gross, 2016). In addition to this, when all the application is well connected then
business can be operate in an effective manner and also staff members of Enpark firm can be
productive more.
Securing data of company- It is necessary that an organisation should use the effective
method to secure and safe the data. Under this present time, cybercriminals are more
sophisticated, firms are targeted more, and they have a risk of security breach. It is a main
concern for people because company have the personal and financial information of customers
so breach of security can ruin the trust of people (Burchardt and Hick, 2018). Through this,
negative image of firm will be developed in front of customers.
No training to staff- The training related to adopting and implementing the new
technology is necessary. In implementing new technology at workplace, Enpark Company need
to provide them training. If in case firm will not provide training to its staff members then they
do not have proper knowledge about it and it can cause the accident. On the other hand, training
is more expensive and it is an area when some of the business get cold after spending more on
executing new technology (Visser and et. al., 2015). Therefore, if company will not provide
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proper training to employees then it will create a main challenge and arise hurdles in
implementing the new technology.
Not monitoring the data- The main thing about adopt new technology is to control more
data in context to get the clean picture about its use and also determine its effectiveness. Under
this, monitoring data and also progress both can tiresome and unnecessary mainly when
management is monitoring performance of employees (Sira, 2015). If company will not monitor
the data in a better manner, then it can develop its negative affect on the business. Therefore,
monitoring the data or information on new technology is an effective way to analyse progress
towards set objectives.
2.3 Ways by which Enpark can overcome from challenges of digital technologies
According to viewpoint of Larry Long (2018) it has been considered that digital
technology is regarded as most necessary tool that include various kinds of electronic
equipment’s that is being used through Enpark firm as well as an individual. In this, digital
technology helps in transforming products, services of company. For most of the business
organisations, digital technology is necessary to operations and has power to catapult
development when utilized in a proper manner. The main reason behind using digital technology
at workplace to conduct business operations in a quick and better manner and interacting with
customers in an effective or better way. In context to it, digital technology plays an essential role
in advancing as well as facilitating the innovation model of business that can help in enhance
growth of company. The Enpark firm use technology at workplace for completing their business
operations, target new customers, and enhance market share and many others. However, during
execution of digital technology at the workplace, Enpark face some problems related to the
security breaches, lack of strategies, inadequate training, unavailability of resources etc.
Therefore, in order to overcome from all these issues, Enpark Company take some of the
necessary steps or finds some of the effective ways. Enpark can overcome from challenges of
digital technologies through some ways mention below:
Organise proper training programme- As training is helpful in enhance the skills,
knowledge and some other core competencies in an individual. In executing the digital
technology, the main issue is employee resistivity. The training programme is helpful for staff
members to make familiar with the new technologies. It is a responsibility of management of
Enpark firm to conduct a better training programme for the staff members and provide them
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proper guidance to use the technology at workplace (Bennett and Moehring, 2015). In addition to
this, training is helpful for employees to develop their technical skills. Through this, they can get
the better career advancement.
Arrange funds- It is essential for an organisation to arrange the proper or required funds
when buying or implementing the technology at workplace. There is a problem arise related to
lack of the funds for digital technology. In addition to overcome from this challenge, Enpark
company can take loan from bank, friends etc. On the other hand, this firm can make a plan to
attract its investors in order to make some investment in project in a proper manner and also
provide them benefit to them (Michie, 2017). It will be helpful in getting adequate and proper
funds. It will be helpful in implementing the digital technology at workplace in a proper way or
without facing any kind of funds related issue.
Employee Pushback- Under this, it is not easy for employees to adopt new environment
as well as work by using the new digital technology because they are not familiar with them. In
addition to this, staff members of Enpark firm are not able to adopt and deal with change
concerned with the digitalisation in an easy way. It is essential for Enpark management to
understand the benefits and importance to work with the new technology (Daly, 2013). On the
other hand, manager should include its staff members during implementing digital technology at
workplace. Through this they will be motivated and wok with the changing technology. It will
help in overcome from the challenge and provide competitive benefit to business.
Gap analysis- Under this, Enpark is Business Park and it is not easy for this to execute
digitalisation in business operations. It is necessary for it to determine the gap among where it
and where it want to go in future (Flick, 2015). The aim of this company is to execute new
technology at workplace. In addition to reduce the gap, Enpark should execute the new
technology. On the other hand, it is found that digitalisation is helpful of Enpark to teach at new
level with in set period.
Select right technology- On the basis of opinion of Larry Long (2018) it has been
considered that investing new and advanced technology is beneficial for business and provide it
competitive benefits. The Enpark is trying to develop agile digital experience on the top of an
outdated technology that cannot be competitive. In order to attain the set business objectives,
Enpark should have better cloud strategies, which re-images whole technology, stack from
applications to networking, storage, cloud alignment etc. Under this, the main goal of adopt new
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technology is to create an incremental plan that enable business to perform its business
operation. It will help in provide the long-term benefit to business and enhance its growth.
Securing data- In this present time, cybercriminals are more sophisticated and there is a
chance to hacking personal and financial data of customers as well as organisation. For this, it is
essential for Enpark to take some appropriate actions in order to secure data or information
(Gioia, Corley and Hamilton, 2013). It consists leveraging the cloud-based application such as
IoT Pulse, Sync2Pay and Commercient SYNC; these are helpful in give secure and safe
environment for the purpose of integration of data. In addition to this, it will help in access better
as well as updated anti- malware solution, policies governing internet usage, administering
employee cybersecurity training, BYOD’s etc.
2. 4 Summary of Literature Review and Introduction of next chapter
Under this, literature review has been discussed based on set objectives. In this part of
research, data is gathered from using secondary sources such as books, journals, articles etc. In
this chapter has been discussed about the challenges which faced through Enpark Company
during implementing digital technology at workplace and find effective ways to overcome from
it in a proper manner. After this chapter, there will be discussion about research methodology. Its
main motive is to gather and analyse data or information related to specific research area.
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CHAPTER 3: RESERACH METHODOLOGY
This present research takes in to consideration the impact of Digital Technology on
Business Growth where whole investigation is on Enpark that is located in Dubai. In addition to
this, research methodology generally applied on two necessary kind of research process that
consists applied research and basic. The process of research methodology is mainly used to
gather relevant information or data for purpose of making effective decisions of business
(Bresler and Stake, 2017). It consists surveys, techniques of research, interviews, publication
research and present information. In addition to this, research methodology consists of particular
techniques, which are adopted in process of investigation to gather, analyse or evaluate the data
or information. It explains those tools or techniques, which are used to collect information within
particular research study. The main tools of research methodology are interviews, survey and
questionnaire. There are some necessary elements of research methodology mention below as
above:
3.1 Type of Investigation
Investigation is a systematic way of collecting or analysing the information in order to
study and understand the various facts or findings in order to bring a suitable conclusion. It
provides the accuracy and reliability in information. In some cases, researcher will not be able to
predict the result so there would provide a summative hypothesis:
Qualitative research method- Qualitative investigation is explained as a research
method that is focussed on obtaining the data by using conversational and open- ended
communication. It is process of an inquiry that seeks an in- depth understanding about the social
phenomenon with in natural setting. In this, data is to be measured in terms of quality or non-
numeric.
Quantitative research method- It is emphasized on measurement of objectives and
numerical or statistical analysis of the collected data with the help of using surveys, polls through
adjusting previous statistical data by using the computational techniques or tools. Under this,
data is to be measured in terms of numeric form (Flick, 2015).
For conducting this project investigator uses qualitative research to gather data and
information because it gives in-depth information of respondents i.e. theoretical framework.
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3.2 Research Design
Research design refers to an arrangement of collections or conditions. It is a set of
procedures or methods, which mainly used in gating as well as measuring variables those, are
specified in research issue. It is a framework of techniques and methods, which are selected
through an investigator to combine different research components in a logical manner so that
research issue can be handled in a proper manner (Gioia, Corley, and Hamilton, 2013). Under
this, various kinds of research design given below:
Experimental Research Design- It is mainly used for establishing relationship among
effective and cause of situation. This design is a kind of blueprint that enables an investigator to
test hypothesis through reaching at the valid conclusions.
Descriptive Research Design- It is related with explaining the issues and its solution. It
is purposive and specific study. This research design is based on designing as well as presenting
of gathered data or information.
Explanatory Research Design- Under this, thoughts and ideas of an investigator are
primary dependent in personal inclination regarding the specific research area. It is to be follows
to search insights or ideas to generate possible explanations.
In this, research is based on Descriptive research deign because it provides the detailed
information about specific research topic.
3.3 Research Approaches
Research approach refers to procedure and plan that includes steps of wider assumptions
to detailed method related to gathering of data, analysis and interpretation. It is based on nature
of research issue that is being to be addresses. There are two different kinds of research
approaches such as:
Inductive- It is emphasis on observe the existing figures and facts. This depends on
qualitative methods and it is helpful in providing existing theory by creating the tentative
hypothesis (Green, Camilli and Elmore, 2012).
Deductive- Under this, new theory need to be developed as well as proved by creation of
hypothesis. Results are confirmed by observing the existing figures and facts.
Between both research approaches, researcher uses the inductive research approach
because it is helpful in provide the theoretical information and provide valid outcomes.
Advantages of Inductive research approach
15

Inductive research approach is flexible in nature.
There is not requirement to follow any kind of pre- determined information or data.
Disadvantages of Inductive research approach
 The main disadvantage of this approach is that observations are nor correct.
 In this, investigator would complete in incorrect outcomes.
3.4 Data collection
Data collection is process of collecting data and information from all accurate or reliable
sources in order to search answers to research problem, test hypothesis and examine outcomes
(Mackey and Gass, 2015). There are two different kinds of data collection methods given below:
Primary method- It is original data source and gathered for the first time through an
investigator for particular research project. Under this, there are many different ways to collect
data from various sources such as questionnaire, surveys, observation, experiments and many
others. As comparison to secondary method, it is time consuming as well as expensive.
Secondary method- Under this, data is already available in the form of documents and
reports. Under this, data is gathered through different sources such as books, journals, articles
etc. The data or information is available easily and less expensive.
These both methods of data collection are helpful in gathering data in an accurate
manner. Questionnaire is used in primary method to collect data and secondary method is used in
conducting the literature review part in an effective way.
3.5 Data analysis
Data analysis is explained as procedure of inspecting, cleansing, modelling and
transforming data with an objective of founding the useful information, supporting decision
making and also informing the conclusion. Under this, collected data will be analysed by using
the thematic analysis (McCusker and Gunaydin, 2015). This kind of analysis technique emphasis
on developing themes for the purpose of analyse data. These themes are helpful in analyse the
wide range of data or information properly.
3.6 Data and sampling
Sampling refers to chosen of subset of the people with statistical population in context to
estimate characteristics of population. Data sampling is explained as statistical analysis technique
that is mainly used to choose and analyse representative data subset to identify patterns in large
16

data set. This method is mainly used to collect sample from large population to draw a valid
conclusion. Probability and non-probability sampling are two various types of data sampling
methods. This sampling is based on probability and in this random sampling method has been
used. Each member of population has get equal chance of being chosen under sample. It is
unbiased technique of survey (Silverman, 2016). Through this method, 30 respondents are
chosen and they are employees of company.
3.7 Justification of chosen research strategy
In this present research, researcher uses the primary as well as secondary sources in order
to gather data or information in an effective manner. Under this, primary sources are helpful in
collecting original information through taking the viewpoints or opinions of the potential
consumers. On the other hand, secondary sources are used because these are helpful in get the
views of experts in order to executing digital technology in business. These both methods of data
collection are helpful in enhancing efficiency of investigation. In this, this investigation might be
put an impact on traditional approaches, which do not support the digital technology in context to
enhancing development of company. Apart from this, inductive research approach has been used
because it depends on the qualitative research method and provide theoretical description of data
related to specific research area (Taylor, Bogdan and DeVault, 2015).
3.8 Ethical Consideration
Ethics refers to branch of philosophy that consist systematizing, recommending and
defending the concept of wrong and right. It is related to the moral principles, norms, values and
values which researcher should be included in conducting an investigation. Under this, all
methods are undertaken by the ethical consideration. It is essential that researcher should keep
the data as well as information of respondents secure and safe. In addition to this, it is necessary
for investigator to give focus on perceptions as well as belief of people that are related with
selected research topic. Researcher should collect the data from an authentic as well as reliable
website in an effective manner.
3.9 Limitations of research
This research is based on the affect of digitalistaion on growth of business. When
conducting the business, researcher face some problems related to time, lack of interaction,
expensive publishing etc. These all develop the negative impact on research outcomes in a
17

negative manner. Under this, researcher does not have the proper time to conduct all activities of
an investigation. On the other hand, lack of interaction is considered as main limitation in
research because of lack communication between team members that negatively affect outcomes
(Tuohy and et. al., 2013). After completing research, it is complex and expensive to publish the
research at the international level.
3.10 Timescale
Time plays necessary role in an investigation and it is necessary to be completed in
proper period. The researcher should set the activities based on proper time. In context to
manage time, it is important for a researcher to manager time through using Gantt chart. It is a
kind of bar chart that is mainly used to display schedule of project. It is helpful in planning along
with scheduling project of all kinds because it is useful for the simplifying difficult projects.
18

3.11 Summarise of chapter 3 and introduction to the next chapter
The research methodology chapter has been discussed here and it provides better ways of
data collection as well as analysis in an effective or better manner. Research methodology is an
effective tool for data collection, measuring and analysing. Under this, qualitative method has
been used because it gives the information on theoretical basis. Inductive research approach is
mainly used because it gives opinions of authors in a detailed manner. The next chapter that will
be introduce after research methodology is Data Analysis (Vaioleti, 2016).
19

CHAPTER 4: DATA ANALYSIS
Data analysis is process of evaluating the data by using analytical as well as logical
reasoning to examine every component of provided information and data. Under this, data
gathered from the different sources is collected, reviewed and analysed to form some kind of
conclusion or findings. It is related to quantitative and qualitative processes and techniques,
which are used to increase profit level and productivity. Data is mainly categorized and extracted
to determine and measure databased on needs.
For analysis of data, researcher use the thematic analysis. There are different themes
developed for the purpose of analyse data. Themes are helpful on segregating the information
properly. Study is mainly conducted for Enpark in United Kingdom. Under this researcher use
questionnaire to collect information from selected respondents. It is helpful in provide the better
description or overview of specific research area. Under this, questionnaire is related to the
specific research area mention below as above:
Q1) Do you have knowledge about digital technology? Frequency
Yes 22
No 8
Q2) Does Digital technology aids in enhance development in an
organisation.
Frequency
Yes 20
No 10
Q3) What advantages Enpark can get through using the
digitalisation in its business?
Frequency
Attract more consumers 8
Increase productivity 10
Maximising sales 12
Q4) How digital technology help a business in market positioning? Frequency
Promotion 9
22

Brand awareness 5
22

Customer interaction 16
Q5) In what manner does Digital technologies impacts business? Frequency
Positive 26
Negative 4
Q6) Does digital technology helpful in improving business
operations.
Frequency
Yes 18
No 12
Q7) What are main affect of Digital technology to business of
Enpark?
Frequency
Improving business strategies 7
Easy communication 5
Protect and control data 8
Save time 10
Q8) What main tools of digital technology Enpark can be used in
order to promoting its business?
Frequency
Cloud computing 12
Mobile Application 7
Website 11
Q9) What kind of influence does digital technology have on
Enpark business?
Frequency
Easy connectivity 12
Increasing Knowledge 5
Developing skills 5
Proper flow of Information 7
23

Q10) What are major challenges Enpark can face during
implementing Digital technology in its business.
Frequency
High cost 7
Organizational Culture 4
Leadership 10
Security 9
Q11) What are different methods by which Enpark can getover
challenges of digital technologies?
Frequency
Organise proper training programme 6
Arrange funds 8
Securing data 9
Select right technology 7
Q12) What are the major factors that pushes an organisation to be
digitalised?
Frequency
High competition 10
High advancement in Technologies 12
Cost 8
Q13) Does digital technologies helpful in improvising the
marketing strategy of Enpark?
Frequency
Agree 22
Disagree 8
Q14) Which department of Enpark is most benefited from the use
of Digital technologies?
Frequency
Marketing 16
Finance 6
Operational 8
23

Q15) Does the execution of digitalisation increases the cost of
business operations.
Frequency
Yes 20
No 10
THEME 1: Knowledge about digital technology
Q1) Do you have knowledge about digital technology? Frequency
Yes 22
No 8
Interpretation: It has been stated that digital technology is a wide concept and it is helpful for
business in conducting the operations in an effective manner. According to 22 respondents that
digital technology is a wider concept and they have the proper knowledge about it. There are 8
respondents which have not proper idea or knowledge about digital technology. As per opinion
of Osmond Vitez (2019) that was cited in literature review, that technology changed the way of
23
Yes No
0
5
10
15
20
25 22
8
Column B

conducting business and developing better communication between customers and organisations
which argues well with (Karunarathne and et. al., 2014) digital technology aids in giving
opportunities to business in context to enhance business.
THEME 2: Digital technology aids in increase growth
Q2) Does Digital technology aids in enhance growth in an
organisation.
Frequency
Yes 20
No 10
Interpretation: On the basis of 20 respondents, that digital technology is broad concept andaids
in development of business. Under this, the motive of firms to use digital technology to develop
new value and provide the better experience to consumers. ON the basis of opinion of 10
respondents that digital technology also develops its negative impact on increasing growth of
business firm because people face the security related issues. According to Joe Hessert (2018),
that was stated in literature review that organisations use technology for different purposes such
as enhance increase productivity, development, target new market interact with consumers etc.
23
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

that argues well with (Kleis and et. al., 2012), digitalisation aids in increase growth of business
effectively.
THEME 3: Advantages Enpark can get by using the digital technology
Q3) What advantages Enpark can get through using the
digitalisation in its business?
Frequency
Attract more consumers 8
Increase productivity 10
Maximising sales 12
Interpretation: It has been stated from the above mention graph that Enpark can get the many
benefits by using digital technology in business. There are 8 respondents which said that through
using the digitalisation, Enpark can attract the more consumers towards business. On the other
hand, there are 10 respondents and according to them, the digitalisation assess in enhancing
business productivity with the help of making the business digitalised. According to opinion of
12 respondents that if firm will digitalise its business then by this firm can easily connect with its
consumers and provide them better products and services. With the help of this, sales of
23
Attract more consumers Increase productivity Maximising sales
0
2
4
6
8
10
12
8
10
12
Column B

company will be enhanced. According to opinion of Spilker, Schaffer and Bernauer (2012),
discussion in literature review part that digital technology is helpful in reshaping the business
and changed many aspect of conducting the business. Major benefit that firm can get through
using digital technology is attract large number of consumers as contrary (Vera-Sanso, 2012) if
Enpark will use digital technology in its business then it is helpful for it to connect with more
customers.
THEME 4: Digital technology help a business in market positioning
Q4) How digital technology helps a business in market
positioning?
Frequency
Promotion 9
Brand awareness 5
Customer interaction 16
Interpretation: Under this, digitalisation aids business in making the positioning of business in
a better way. Based on viewpoint of 9 respondents that by using digital technology, business
firms can make better promotional activities. On the other hand, brand awareness is essential
because it helps in aware the consumers about services or products of organisation. So, for this
23
Promotion Brand awareness Customer interaction
0
2
4
6
8
10
12
14
16
9
5
16
Column B

digitalisation is very necessary. There are 16 respondents, which disagree with the customer
interaction. In this modern era, people are more using the various tools of social media and with
the help of these tools company can communicate with its consumer’s at the large scale.
THEME 5: Manner does Digital technologies impacts business
Q5) In what manner does Digital technologies impacts
business?
Frequency
Positive 26
Negative 4
Interpretation: On the basis of 26 respondents, that digital technology develops its positive
affect on business. It positively influences on business because digitalisation aids in interacting
with people, conduct attractive promotional activities and many other things. On the other hand,
there are 4 respondents and according to their opinion digital technology also develop negative
impact on business because people have fear of loss of data or their personal information. ON the
basis of opinion of Kousadikar and Singh, (2013) , it was cited in literature review part that that
digitalisation aids in increase business development. The digital technology can develop its
impact in a negative or positive manner. The positive impact are save time, automation of
23
Positive Negative
0
5
10
15
20
25
30 26
4
Column B

operations etc. which argues with Storm (2019) that negative impact of digital technology are
High maintenance costs, Security, Impersonality etc.
THEME 6: Digitalisation aids in improving business operations
Q6) Does digitalisation aids in improving business operations? Frequency
Yes 18
No 12
Interpretation: It has been stated that 18 respondents which said that digital technology is aids
in make improvement in the business operations through improving performance of company,
enhancing effectiveness and many others. There are 12 respondents, which disagree with this
statement.
THEME 7: Impact of Digital technology to business of Enpark
Q7) What are the main impact of Digital technology to
business of Enpark?
Frequency
Improving business strategies 7
Easy communication 5
23
Yes No
0
2
4
6
8
10
12
14
16
18
18
12
Column B

Protect and control data 8
Save time 10
Interpretation: Under this, digital technology develops its positive and negative affect on the
business. On the basis of 7 respondents that through using digital technology in business Enpark
can make improvement in business strategies. On the other hand, through using digitalisation,
communication between the two person and organisation will be strong. There are 8 respondents
which agree with protect as well as control of data. 10 respondents said that technology helps in
save time as well as cost of an organisation. According to view point of Osmond Vitez (2019),
considered literature review that digitalisation is helpful in develop the positive affect on the
business. Company should use the advanced technology in order to conducting its business
operations. Through using digitalisation in business, company can make its communication with
the customers easier and provide those services and products based on their demand as contrary
with (Karunarathne and et. al., 2014) for communication purpose, Enpark use Skype, Video chat
and many other techniques. On the other hand, this firm use email to communicate and provide
information to its staff members.
THEME 8: Tools of digital technology Enpark can be used in order to promotion
23
Improving business strategies
Easy communication
Protect and control data
Save time
0
1
2
3
4
5
6
7
8
9
10
7
5
8
10
Column B

Q8) What main tools of digital technology Enpark can be used
in order to promoting its business?
Frequency
Cloud computing 12
Mobile Application 7
Website 11
Interpretation: There are several tools of digital technology which organisation can be used.
According to opinion of 12 respondents that the main technology that can be used in promoting
business is cloud technology because it better way of delivering the information. There are 7
respondents and according to their opinion, mobile technology is more beneficial. By this,
company can connect with the people. According to the 11 respondents, website is most
beneficial technology and through providing all information on website, Enpark can attract
consumers and provide them services.
THEME 9: Influence does digital technology have on business
Q9) What kind of influence does digital technology have on
Enpark business?
Frequency
23
Cloud computing Mobile Application Website
0
2
4
6
8
10
12
12
7
11
Column B

Easy connectivity 12
Increasing Knowledge 5
Developing skills 5
Proper flow of Information 7
Interpretation: From above mention graph, digitalisation affects the business in many different
ways. According to view point of 12 respondents that through using digitalisation, Enpark can
easily connect with its consumers. There are 5 respondents and according to them it is helpful in
enhancing knowledge base in a better manner. On the basis of view point of 5 respondents that
through using the digital technology, firm can develop the skills and capabilities to employees so
that they can perform. There are 7 respondents which agree with the proper flow of information
in an effective way.
THEME 10: Challenges Enpark can face face during execution of digitalisation Digital
technology
Q10) What are major challenges Enpark can face during
execution of digitalisation Digital technology in its business
Frequency
High cost 7
23
Easy connectivity
Increasing Knowledge
Developing skills
Proper flow of Information
0
2
4
6
8
10
12
12
5 5
7
Column B

Organizational Culture 4
Leadership 10
Security 9
Interpretation: When company executing the digital technology in business, it faces some main
challenges. According to opinion of 7 respondents that adoption of the new technology included
high cost. For this, company will need to arrange the more funds. There are 4 respondents and
they said that culture of company can be impacted if it will use any new technology because
some employees are not comfortable with the changing environment. According to 10
respondents, the main complexity is related with the leader. For using the advance technology,
the leader need to be well skilled as well as knowledgeable. Under this, 9 respondents said that
they have a security issues because people have fear of loss of data and information. According
to GREGORY (2019), it was cited in literature review that Enpark firm faces the many different
challenges or issues while execution of digitalistaion in its business. Issues can be concerned
with inadequate funds, lack of the skilled employees, lack of training, organisational culture etc.
which argues with (Abbas and Waheed, 2017), security is a main issue because at market place
23
High cost Organizational Culture Leadership Security
0
1
2
3
4
5
6
7
8
9
10
7
4
10
9
Column B

there are many hackers, which can hack the personal and financial data of respondents. It
develops negative impact on mind of people and productivity of company.
THEME 11: Methods by which Enpark can overcome challenges of digital technologies
Q11) What are various methods by which Enpark can
overcome challenges of digital technologies?
Frequency
Organise proper training programme 6
Arrange funds 8
Securing data 9
Select right technology 7
Interpretation: In above graph stated that there are some problems faced through Enpark by
using digital technologies. So, it is necessary to overcome from them by using the effective
ways. According to 6 respondents that company can provide the training to employees so that
they can gain the knowledge as well as skills to using the digital technology in business. There
are 8 respondents and they said that Enpark need to arrange the money for adopting technologies
in business. On the other hand, 9 respondents which said that securing the data is one of most
beneficial way to gain trust of people and also securing the data in an effective or efficient
23
Organise proper training programme
Arrange funds
Securing data
Select right technology
0
1
2
3
4
5
6
7
8
9
6
8
9
7
Column B

manner. 7 respondents are agreeing with choosing the right technology. According to opinion of
point of Larry Long (2018), it was cited in literature review part, it has been discussed that
digitalisation aids in making the business operations, products and services transformed and
make them better. Related to the digital technology, this firm faced many issues and it is a
responsibility of management to overcome from them. In order to overcome from challenges,
firm can organise the training session for employees so that their skills and knowledge can be
enhanced, arrange proper funds, use right and advanced technology etc.
THEME 12: Factors that pushes an organisation to be digitalised
Q12) What are the major factors that pushes an organisation to
be digitalised?
Frequency
High competition 10
High advancement in Technologies 12
Cost 8
Interpretation: Under this, there are various factors, which push Enpark to using digital
technology. According to opinion of 10 respondents that due to high competition, company need
23
High competition
High advancement in Technologies
Cost
0
2
4
6
8
10
12
10
12
8
Column B

to use technology in its business. There are 12 respondents agree with the high advancement in
the technologies. According to 8 respondents cost is a main concern. If company will adopt the
digital technology in its business, then in this cost of its business operations will be reduced.
THEME 13: Digital technologies helpful in improvising the marketing strategy
Q13) Does digital technologies helpful in improvising the
marketing strategy of Enpark?
Frequency
Agree 22
Disagree 8
Interpretation: From viewpoint of 22 respondents, that digital technology is aids in make
improvement in Enpark marketing strategy in a better manner. There are 8 respondents which
disagree with this and said that digital technology develops the negative impact on marketing
strategy on business by enhancing cost.
THEME 14: Department of Enpark is most benefited from the use of Digitalisation
Q14) Which department of Enpark is most benefited from the Frequency
23
Agree Disagree
0
5
10
15
20
25 22
8
Column B

use of Digitalisation?
Marketing 16
Finance 6
Operational 8
Interpretation: From above mention graph, it has been stated that through using digital
technologies in the business, departments of Enpark Company are more benefited. Under this,
there are 16 respondents which said that marketing function is beneficial because through using
the digital technology, company can connect with its customers and maintain with them healthy
relation. There are 6 respondents and according to them finance is most beneficial department
because by digital technology, finance department can maintain its balance sheet, cash flow and
other statements in an easy manner. There are 8 respondents which disagree agree with operation
department.
THEME 15: Execution of digitalisation enhances business operation cost
Q15) Does the execution of digitalisation enhances the cost of
business operations?
Frequency
23
Marketing Finance Operational
0
2
4
6
8
10
12
14
16
16
6
8
Column B

Yes 20
No 10
Interpretation: It has been interpret that there are 20 respondents, and according to them
execution of digital technology could enhance cost of business operations. If Enpark Company
will plan to adopt the new technology, then in this case it need to arrange the more funds and its
expenses will be enhanced. There are 10 respondents, which disagree with mention statement.
Other than this discussion, in literature review part data is collected from using the
secondary sources like journals, books, articles and many others. It helps in provide the detailed
and reliable information concerned with specific area. There has been discussion about the
positive and negative affect of digitalisation on development of business. The positive impact is
improving business strategies, versatile working, protect and control data etc. On the other hand,
negative impact are causes distraction at workplace, high maintenance costs and many others.
The Enpark faced many issues or challenges during implementation of digital technology in
business such as organisational culture, expensive, unavailability of resources etc. From
overcome from these kinds of challenges, there has discussion about some ways for an instance
organise the proper training, arrange funds and many others.
23
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column C

This section of literature review aids in providing detailed information regarding
particular subject area and determine ways to overcome from issues.
Impact of Digital technology on growth of business
After above discussion or analyse view point of Osmond Vitez (2019), digital technology
is a wider concept and it develops the positive and negative impact on business activities. The
positive affect of digitalisation on business is easy communication, expanding promotion area,
versatile working, enhance reputation of company. Digitalisation also develop the negative affect
for an instance security, impersonality, high maintenance cost and many others.
Major challenges faced by implementing Digital technology
After analysing opinion of writers, digital technology develops better value of business.
After developing the technology, firm face some issues related with the digital technology like
high cost, change organisational culture, security of data, leadership and many others. In order to
overcome from these challenges, managers need to determine the effective ways.
Ways by which Enpark can overcome from challenges of digital technologies
From the above discussion, it has been stated that digitalisation aids in transforming
products and making their quality better. Through using digital technology in business, firm can
communicating with consumers as well as enhance its business operations. Manager is
responsible to overcome from the arisen challenges by different ways like give training to staff
memebers for enhance their skills, arrange funds, gap analysis etc. Through using this, firm can
perform its business operations in a better way and gain competitive benefits.
23

CHAPTER FIVE: CONCLUSIONS AND DISCUSSION
It is a final research section and in this work emphasizes on creating the reliable as well
as valid conclusion. Under this, investigator needs to summarize the outcomes, which are
developed through analysis. Through this section, researcher is able to determine valid action
course in future context (Daly, 2013). It provides the overview of the whole research work. This
last chapter of research also emphasizes on giving proper recommendations to company in to
consideration.
5.1 Conclusion
It has been concluded that digitalization helps in enhancing business operations as well as
maximising productivity. The main reason of company for using digital technology is to increase
operations, communicating with customers, target new market etc. From the above discussion, it
has been analysed that major use of digital transformation is to solve traditional issues in
organisation and develop the new structure in an effective manner. It is helpful if organisation
can develop the creativity as well as innovation in the business through which company, can
conduct its business activities and operations and target the new customer segment (Huang and
et. al., 2013). From digital technology firm can get many different benefits such as attract more
number of consumers, enhance productivity level, maximise sales etc.
According to data analysis, Enpark can use the different methods for promoting its
business and these tools can be website, cloud computing, mobile application and social media.
During implementation digital technology in the business, firm faced many different challenges
related to high cost, leadership, organisation culture etc. There has been discussion about the
main reason that Faces Company to adopting technology are high cost of operations, high level
of competition and advancement in technologies (Bennett and Moehring, 2015).
Limitations of study
This research is depend digital technology and it aids in give better information regarding
benefits of using digitalisation in business. Under this, some difficulties faced by researcher in
order to conduct this research study. The limitation is related with time, cost and data collection.
On the other hand, investigator face some issues related to collecting the data or information
from different sources and sometimes the business houses do not support researcher in order to
provide them information.
25

Area of further study
This research work has been conducted to resolve issues by analysing information and
data from relevant sources. During conducting this investigation process, it was easy to
understand concept of globalisation. This research helped me in conduct any kind of research
work in future in significant manner. It develops skills as well as core competencies in all aspects
of study area. With the help of conducting this research, competencies and learning will be
enhanced and it will help in future in an effective manner.
5.2 Recommendations
Analysis conducted throughout study indicates digital technology support the efforts of
company to attain the long-time objectives of business in a better manner. On the basis of above
discussions, some recommendations given below:
 It has been recommended that firm should adopt new technology or update it.
 It is necessary to provide the training or guidance to staff members so that they can able
to handle and use the advanced technology properly without any mistake. On the other
hand, through this, errors will be reduced and time will be saved.
 Through adopting the digital technology, company can secure and protect the data of
consumers as well as employees. If the data of customers is saved in encrypted format,
which can be neither stolen nor hacked and then people will trust on company.
 It is essential that Enpark should use the advanced technology in order to attract the new
target market and enhance sales. Through using the technology, firm can interact with its
consumers and aware them about the products as well as services.
 Firm should arrange the money while adopting as well as implementing the new
technology in business. Though this, company cannot face any problem in future.
 Company can hire the right talent so that they can work for making the business
operations better and perform the activities by using the technology in business.
5.3 Reflection
Under this, researcher learned way under which digitalisation aids in make improvement
in business activities and operations. Through this research, researcher learned many things and
work on enhancing skills as well as knowledge in an effective or better manner. Learner have
learned about techniques by which the in- depth analysis of information can be accumulated in a
better manner. Now, researcher is able to understand relevant information in a better manner. On
25

other hand, researcher also faced many issues while conducting an investigation such as time and
cost. In order to overcome from these issues, investigator developed a better time management
plan in which activities are divided based on set time. Other than this, researcher gained
knowledge related to the methods and techniques by which the analysis can be conducted for
better completion of investigation. It will help in developing the capabilities and skills. This
research will help in giving the proper guidance to future action course.
25

REFERENCES
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Berman, S. J. and et. al., 2012. How cloud computing enables process and business model
innovation. Strategy & Leadership. 40(4). pp.27-35.
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APPENDICES
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.-
Q1) Do you have knowledge about digital technology?
a) Yes
b) No
Q2) Does Digital technology helps in enhance growth in an organisation?
a) Yes
b) No
Q3) What advantages Enpark can get by using the digital technology in its business?
a) Attract more consumers
b) Increase productivityb) Maximising sales
Q4) How digital technology helps a business in market positioning?
a) Promotion
b) Brand awareness
c) Customer interaction
Q5) In what manner does Digital technologies impacts business?
a) Positive
b) Negative
Q6) Does digital technology helpful in improving business operations?
a) Yes
b) No
Q7) What are the main impact of Digital technology to business of Enpark?
a) Improving business strategies
b) Easy communication
c) Protect and control data
d) Save time
Q8) What main tools of digital technology Enpark can be used in order to promoting its
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business?
a) Cloud computing
b) Mobile Application
c) Website
Q9) What kind of influence does digital technology have on Enpark business?
a) Easy connectivity
b) Increasing Knowledge
c) Developing skills
d) Proper flow of Information
Q10) What are major challenges Enpark can face at the time of implementing Digital
technology in its business?
a) High cost
b) Organizational Culture
c) Leadership
d) Security
Q11) What are various ways through which Enpark can overcome challenges of digital
technologies?
a) Organise proper training programme
b) Arrange funds
c) Securing data
d) Select right technology
Q12) What are the major factors that pushes an organisation to be digitalised?
a) High competition
b) High advancement in Technologies
c) Cost
Q13) Does digital technologies are helpful in improvising the marketing strategy of
Enpark?
a) Agree
b) Disagree
Q14) Which department of Enpark is most benefited from the use of Digital technologies?
a) Marketing
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b) Finance
c) Operational
Q15) Does the implementation of digital technology increases the cost of business
operations?
a) Yes
b) No
Q16) Recommend some ways through which Enpark can analyse effect of digital
technology and enhance its growth rate.
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