Researching Tourism and Hospitality Management

Researching Tourism and Hospitality
Management

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
1.1 Evaluate opportunities for research in tourism and hospitality organizations....................................3
1.2 Assess appropriate methodological approaches to researching management problems in tourism and
hospitality industry..................................................................................................................................4
TASK 2..........................................................................................................................................................4
2.1 Justify philosophical approaches to research in management context................................................4
2.2 Design an appropriate research strategy for collecting data on a tourism or hospitality management
research problem.....................................................................................................................................5
2.3 Collect data relating to a research using an appropriate methodology...............................................9
TASK 3........................................................................................................................................................11
3.1 Analyze data collected for research using an appropriate methodology..........................................11
3.2 Present qualitative or quantitative data for an academic audience...................................................14
3.3 Draw conclusion for data collected for research purposes...............................................................15
TASK 4........................................................................................................................................................15
4.1 Communicate the finding of research in ways that are relevant to an academic audience...............15
4.2 Communicate the finding of research in ways that are relevant to a business audience...................16
CONCLUSION.............................................................................................................................................16
REFERENCES..............................................................................................................................................17

INTRODUCTION
Tourism and hospitality industry contributes a major role in enhancing and developing
economy of a nation. This sector refers the professional management techniques, which includes
a number of sectors like hotels, restaurants, transportations and more (Aquino, 2019). The
present assignment is going to explore some facts about challenges that are currently faced by
this sector of UK. For this purpose, a case analysis is made on Marriott International Hotel,
which is facing problem related to decreasing its occupancy rate. This multinational hotel is one
of best of UK, which has extended its large chain in more than 131 countries and operates over
30 international brands over there. To gain insight on this company and avail opportunity to
make research on challenges face by it, an empirical finding will be conducted. This would help
in exploring useful insights about manner in which dynamic lodging demand respond towards
epidemic based upon severity.
TASK 1
1.1 Evaluate opportunities for research in tourism and hospitality organizations.
By conducting research in the tourism and hospitality sector project manager able to
develop understanding as well as knowledge related to topic. Moreover it also help researcher in
providing suggestions to respective industry organization so that they attain their desire goal as
well as objective in successful manner. In respect of this project researcher develop aim and
objective for conducting research on tourism and hospitality industry.
Aim: “To enumerate the impact of Covid-19 pandemic attack on hospitality management of
Marriott International Hotel”.
Research objectives:
 To carry a deep analysis on importance of hospitality management in hotels
 To determine the economic effect faced by Marriott International hospitality after
outbreak of Covid-19
 To analyse the challenges, occur after outbreak of pandemic attack on hospitality
management of Marriott International Hotel

 To recommend the ways that help Marriott International Hotel in improving the
efficiency of its hospitality management
1.2 Assess appropriate methodological approaches to researching management problems in
tourism and hospitality industry.
The methodological approach is considered as plan which is systematic in nature as it
helps in conducting effective research. This will include both qualitative as well as quantitative
research methods as that will help in gathering authenticate and reliable information related to
topic. This will also include different other methodology such as observation, survey,
experiments, secondary methods and many more. In respect of respective research project
manager is adopting secondary method as it is less expensive as well as save time. In addition to
this it also provide opportunity to researcher that they gather information from the others
perspective too. This will help in ensuring that the information or data is authenticating as well
as reliable in nature. Along with this, data of respective research include qualitative method for
gathering authenticate as well as reliable information related to the topic of research.
TASK 2
2.1 Justify philosophical approaches to research in management context
Research philosophy is considered as ways in that information about a specific
phenomenon is given in order to gather, analyze and used. The epistemology which means what
is considered to be true as the opposed to the doxology which is related to what is believed to be
true as well as it include several philosophies of research approach. There are different types of
research philosophy which a researcher may adopt for conducting research in effective manner
such as pragmatism, realism, interpretivism and positivism. In respect of respective research,
project manager adopt interpretivism so that they can gather appropriate as well as authenticate
information related to the research topic. It is generally based on a principle that defines which
researcher performs a particular role in order to observing social aspects. In respect of this
research philosophy the research is depend as well as based on what a project manager is
interested in or the topic of research set by researcher.