ResearchProject

Impact of digital technology on
business analysis: A case study
on Wiser organization
(TASK 3)

Table of Contents
 Aims and Objectives
 Thematic analysis
 References

Aims and Objectives
Aim: “To determine the impact of digital technology on business activities and
its functions– A case study on Wiser organisation”.
Objectives:
 To determine importance of digital technology for performing
business activity.
 To evaluating the necessity of digital technology for generating
efficiency in business operation of Wiser company.
 To identifying the relationship between digital technology and
growth of Wiser organisation.

Theme 1: Effectiveness and efficiency of Wiser
organisation
Agree Disagree
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Column C

Theme 2: Impact of digital technology on Wiser
company
Positive Negative
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16 15
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Column C

Theme 3: Requirement of advancement in firm
Agree Disagree
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Column C

Theme 4: Contribution of digital technology to
expand business
Yes No
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Column C

Theme 5: Impact of Digital technology on firm's
profit ratio
Agree Disagree
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Column C

Theme 6: Impact of digitalisation on target
customers
Yes No
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16 15
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Column C

Theme 7: Wiser firm require to work on their
online facilities channels
Yes No
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16
4
Column C

References
 Audretsch, D. B. and Belitski, M., 2017. Entrepreneurial
ecosystems in cities: establishing the framework conditions. The
Journal of Technology Transfer. 42(5). pp.1030-1051.
 Deichmann, U., Goyal, A. and Mishra, D., 2016. Will digital
technologies transform agriculture in developing countries?.
Agricultural Economics. 47(S1). pp.21-33.
 Knickrehm, M., Berthon, B. and Daugherty, P., 2016. Digital
disruption: The growth multiplier. Accenture Strategy, Tech.
Rep.

Thank You