logo

MKTG 3511 - ResMarket Pty - Business Operations Report

7 Pages1296 Words55 Views
   

Temple University

   

Marketing Research (MKTG 3511)

   

Added on  2020-03-02

About This Document

In this contemporary business scenario, technological advancement is one of key factors for market sustainability. In this report, ResMarket Pty has been chosen for technological advancement of the comprehensive development in business operations for the market penetration as well as competitive advantages. This research procedure involves primary and secondary methodologies, where statistical data analysis and effective communication are needed for faster and more effective research completion. In the following discussion, a report has been developed for the understanding of the scope of technological adoption in the chosen organization.

MKTG 3511 - ResMarket Pty - Business Operations Report

   

Temple University

   

Marketing Research (MKTG 3511)

   Added on 2020-03-02

ShareRelated Documents
Marketing Research
MKTG 3511 - ResMarket Pty - Business Operations Report_1
Table of ContentsTable of Contents..................................................................................................................................2Introduction:..........................................................................................................................................2Need analysis for technological adaptation:..........................................................................................2Technologies available for adaptation:..................................................................................................3Modern technologies appropriate for ResMarket Pty :..........................................................................3Impact of modern technology:...............................................................................................................4Conclusion:............................................................................................................................................5Reference list:........................................................................................................................................6
MKTG 3511 - ResMarket Pty - Business Operations Report_2
Introduction:In the contemporary business scenario, technological advancement is one of the key factorsfor market sustainability. The market has been expanding significantly in last few decadeswhich need modern technological adaptation to sustain in competitive business environment.In the present discussion, ResMarket Pty has been chosen for the technological advancementof the comprehensive development in the business operations for the market penetration aswell as competitive advantages. ResMarket Pty is a Sydney based research company whichmainly works as the third-party organisation for conducting market research for theunderstanding of the market scenario. The research procedure involves primary andsecondary methodologies where statistical data analysis and effective communication isneeded for the faster and effective research completion. In the following discussion, a reporthas been developed for the understanding the scope of technological adoption in the chosenorganisation. Need analysis for technological adaptation:In the modern and highly competitive market scenario, technological adaptation is a much-needed advancement for the impact on the day to day basis organisational functionality.Effective technological functionality induces factors for market sustainability as well ascompetitive advantage over other competitors in the market (Lehouxet al. 2014, p.1028).Therefore need analysis for the adaptation of modern technologies in ResMarket Ptyorganisational functionality is required for understanding the impact on the organisation. TheResMarket Pty is a third party research organisation for the market analysis for marketingfirms and educational institutes. The research methodology constitutes of primary andsecondary research which involves statistical analysis and data collection. Both the processesare time to consume and need strong financial support. Therefore, technological adaptationhelps to reduce research times and money required for the process. Apart from the regularadaptation of technologies, modern and effective communication system and operationalsoftware are needed for smooth organisational functionality. Effective organisationalfunctionality induces business efficiency and overall business growth. Therefore it is obviousto adapt modern technologies for the sake of business growth and competitive advantage overmarket competitors (Pellinget al.2015, p.122 ). Technologies available for adaptation:
MKTG 3511 - ResMarket Pty - Business Operations Report_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
HC2022 - Impacts of Technology on Marketing Research in Todays Business Environment
|7
|1508
|122

HC2022 Marketing Research Assignment
|7
|1555
|512

HC2022 - Impact of Technology on Marketing Research on Today’s Business - Report
|8
|1604
|100

HC2022 Assignment | Marketing Research
|6
|1370
|36

HC2022 - Market Research - Report
|9
|1527
|63

ResMarket Pty: A Research Market Firm in Sydney
|9
|1569
|331