Resource Management for Caterham Cars: Plan, Significance, and Required Resources

This article discusses the resource management plan for Caterham Cars, including its significance, required resources, and operational functions. The aim is to increase production by 50% and efficiency by 30%. The plan includes market research, developing strategy, resource requirement, creating design, engineering activities, purchasing raw materials, modifying production facilities, allocation of resources, validating process, training workforce, developing marketing themes, quality management, risk analysis, and financial monitoring.

Resource Management

TABLE OF CONTENTS
SECTION 1.....................................................................................................................................4
Company Profile and Situation....................................................................................................4
Internal & External Environment................................................................................................4
Concept of Resource Plan & Its Significance..............................................................................5
Required Resources for the Plan..................................................................................................6
SECTION 2.....................................................................................................................................7
Reason for devising a plan...........................................................................................................7
Aims and Objectives of the plan..................................................................................................7
Analysation of resource operation functions...............................................................................7
Evaluation of use of resources for organizational plans..............................................................8
Time Line.....................................................................................................................................9
Maximization of resources........................................................................................................11
Risk Analysation........................................................................................................................11
REFERENCES..............................................................................................................................13

SECTION 1
Company Profile and Situation
Caterham cars is a British manufacturer of the sports car and have specialized in
manufacturing cars which are lightweight. It was established in 1973 by Graham Nearn and has
its headquarter in Crawley, England. The company have various sports car with different feature
which is attractive for the customers. The main feature of their cars are of light weight which
have high power when compared to weight ratio (Caterham, 2022).
The company is targeting those persons who are interested in racing. This target market
of the company likes their product because of the lightweight feature of the cars. As it is easy to
handle. The company is increasing its sales in the market continuously which leads to
improvement in the profit of the company.
Internal & External Environment
SWOT analysis helps us to understand various internal and external factors of the
company which can be beneficial or disadvantage for the company (Benzaghta, and et.al., 2021).
The SWOT analysis of the Caterham Cars is mentioned further:
Strengths
 The company is maintaining its position effectively in the previous years. This proves
that the company is trusted among the customers.
 Cars produced by the company is used for multi purpose such as used in track as well as
street.
 The design of the car is classic but the technology is used is considered as futuristic
which attracts various customers.
 The car produced by the company can be considered as high performance car. These cars
has also performed in various racing events (Vlados, 2019).
Limitation
 Low cost as well as low power of the car has not succeeded in attracting those people
who are expert in the racing tracks.
 The vehicles which are sold in kit form is not appealing the customers groups which are
interested in buying sports car.

 The geographic region of the company is limited which is also limiting its popularity.
This might affect the sales of the company in the future time. If the company is not able
to globalize than the sales will not increase at higher rate.
Opportunities
 The Catheram is planning to introduce its new range of cars, which will attract various
group of people. This groups will include those who have refrained from buying the cars
of the company since its establishment.
 The company Catheram will get various opportunities in the countries like India who are
developing countries. It is because this developing countries are improving their
infrastructure.
 There are various range of cars which can be leverage which will lead to enhancement of
the brand (Teoli, Sanvictores, and An, 2019).
Threats
 One of the main threat will be increasing prices of the fuel.
 Those macro factors which are limiting the expenditure habits of the people.
 The factors which are affecting the income level of the people will affect the sales of the
company.
Concept of Resource Plan & Its Significance
Resource planning is a process where identifying, allocating and forecasting of many
types of resources which are related to business projects done at the right time with affordable
cost. This ensures that the company can become efficient as well as effective in utilization of its
resources which will benefit the company. The mentioned business resources can be equipment,
human resource, facilities and various other. It is known as strategic planning which helps to
make the best use of the resources of the company (Plan, 2019). There are various benefits of
making resource plan which will be beneficial for the company. It is discussed further:
 It helps to identify as well as categorise the resources of the business. As it makes the
allocation of the resources easy and reduce the burden which is imposed on the
employees.
 The company minimize the wastage of the resources with the help of resource planning.
It helps to improve the efficiency of the business as well as reduce the cost of resources.

The reduction in the cost of resources will also ensure that the company can achieve
effectiveness in their work.
 The resource planning will also increase the job satisfaction level among its employees.
This will eventually will lead to increase in the retention ratio for the company and cost
can be saved. It will ensure that the company can manage its employees and focus can be
on the manufacturing of the products.
 It also helps to maintain transparency with its clients which will ensure that the clients are
loyal to the company. It will help the company to maintain its relationship with their
clients which will be beneficial for the growth of the company (Kannimuthu, and et.al.,
2018).
 It will also reduce burnout among the employees which will ensure the quality of the
work among the employees. It will ensure that no one is stretching the working hours in
the company.
 This helps to create timeline as well as schedule which is necessary for the company meet
the deadlines set for themselves.
 It also provides various sort of insights to the company while they will be bringing the
employees to improve the productivity of the employees (Energy, 2018).
Required Resources for the Plan
The resources required for increasing the production will be discussed below:
 Employees — If the company wants to increase its production capacity then they will
need to hire skilled employees. As it will ensure that the target set by the company can be
met easily. It will also ensure the effectiveness among the employees. It will also ensure
that employees are not facing burnout.
 Raw Material — Raw material need will be increased as the production will need more
raw material to support the plan. This will ensure that the company can effectively use its
resources.
 Equipment — If the company wants to improve its production then they will need to
install more number of machines with the help of which production can be increased.
This will ensure that the efficiency of the employees will be increased as they will get

their work on time. It will help the company to improve its sales as well as profit in the
market.
Demand and supply of resources
For the expansion of the size of the Caterham cars there will be need of so many necessary
resources like human resources, financial resources and technical resources as well as many of
the miscellaneous resources. There will be a huge need of the human resources in the firm
while it is seeking to expand itself along with it there will also be need of financial resources. For
the increase in the human resources of the firm the HR department of the current firm will recruit
more and more employee so that the demand of the human resource in the firm could get
fulfilled also the good offers from the firm to employee’s regarding the incentives or packages or
more benefits will directly increase the supply of the human resources, the firm will need at least
40-50 Human resources to fulfil the vacant seats in the firm. The firm will also need approx. 1-
1.5 crore for the development and to increase the seating capacity of the human’s or employees
to sit in thea firm. And for many of the office development and payment to worker’s the financial
resources will be needed and for this the firm has taken the money from the angel investor which
are the rich individuals wo gives their money to firm on interest (Azizi, Atlasi Ziapour Abbas Naemi
2021).
Operational functions
There are mainly the four operational functions that the Caterham cars have to follow while it’s
expansion these are planning, organising, leading and controlling. Let’s discuss all of these brief
Planning: - it is deciding in advance what to do and how to do, it bridges the gap between where
the firm is and where it want to be, this is the one of the most important goal of the manager
which helps in achievement of tasks and the objectives of the firm. It involves allocating the
work to employee’s or human resource which is still the hardest task to do for the firm.
Organising: - with the use of planning the organisational skills of the manager assists in making
sure that the operations of the different departments of the firm will work smoothly. It can also
be said as the process of allocating tasks to the team’s for the significant growth of the firm.
Leading: - managers must have to be confident as well as comfortable in commanding the daily
tasks to their team member’s also they can give the orders to their team members during the
period of important change or challenge that may occur significantly.

Controlling:- to make sure the above functions are working efficiently and smoothly towards
the success of the firm. The manager of the firm must have to watch them continuously that the
employee’s are working effectively or not

SECTION 2
Reason for devising a plan
Caterham Cars has been focusing on increasing their operation for increasing the
production of motor vehicles. Increase in the production of motor vehicle will help in playing
the role ensuring lesser cost of production. Higher the production more effectively the business
will be able to utilize their available resources. This concept of the productivity is going to help
in gaining immense popularity among the producers, employees and consumers. For the motor
vehicle production this company will require resources like natural, human and capital resources
for increasing the production. This will require engaged employees, proactive employees, Good
working conditions and tools and equipment for raising productivity.
Aims and Objectives of the plan
Aim :
The aim of this resource plan is to increase the production of motor vehicles with the help
of required resources for Caterham Cars.
Objectives :
 To increase the production of the motor vehicles by 50%.
 To enhance the efficiency of the resources by 30% for better performance.
 To allocate the resources effectively for avoiding the risk for burnt-out.
Analysation of resource operation functions
The resource planning model explains the following resources operations functions for
the Caterham cars which are going to be needed for increasing its productivity,
Human resources :
This resources is required for the organization to hire effective and more talented
employees which will help to increase the production of the company.
Sales & marketing :
For increasing the production effectively it will be important to promote that product in
order to make sure that it will increase the revenue of the company.
Quality management :
Increase in production increases the risk on the quality of the products. Hence, with the
help of proper quality management the company can mitigate this risks.
Supply chain :

Supply chain of the company will help the business to manage its distribution and import
and exports of material which is very important for production of motor vehicle (Perks and
Mudd, 2019).
Machinery :
For enhancing the production this organization will require better technology and
equipment’s that has the potential to improve the overall productivity (Piwowar-Sulej, 2021).
Engineering :
Better premises and planning will be required for establishing the machinery and its
operations along with organizational operations.
Services :
Providing services will help the company to improve the services towards the customers
which will be the factor responsible for increase in the production.
Accounting :
In order to manage the corporate governance the business would also need improve their
accounting department which will face increased operation according to the requirements of the
business.
Evaluation of use of resources for organizational plans
For increasing the productivity of the business it is going to be important for the
resources such as Human resources, materials and finances following ways are needed be kept in
mind,
 Being efficient will help the organizational resources to improve the productivity. Human
resources need to hire productive employees.
 Effective delegation of this is the factor which influences the element of risk hence,
influencing the business to manage the areas that require growth.
 Quality of the materials, resources and other factors are needed to be considered in order
to manage the factors that responsible for increasing the productivity.
Time Line
Task Mode Task Name Duration Start Finish Predecessors

Auto
Schedule
d
Project Initiation 53 days Tue 4/12/22 Thu 6/23/22
Auto
Scheduled Market Research 23 days Tue 4/12/22 Thu 5/12/22
Auto
Scheduled Developing Strategy 15 days Fri 5/13/22 Thu 6/2/22 2
Auto
Scheduled
Resource Requirement
Report 15 days Fri 6/3/22 Thu 6/23/22 2,3
Auto
Schedule
d
Project Planning 97 days Fri 6/24/22 Mon 11/7/22
Auto
Scheduled Creating Design 22 days Fri 6/24/22 Mon 7/25/22 4
Auto
Scheduled Engineering Activities 30 days Tue 7/26/22 Mon 9/5/22 6
Auto
Scheduled Purchasing Raw Materials 25 days Tue 9/6/22 Mon 10/10/22 6,7
Auto
Scheduled
Modifying Production
Facilities 20 days Tue 10/11/22 Mon 11/7/22 6,8
Auto
Schedule
d
Project Execution 87 days Tue 11/8/22 Wed 3/8/23
Auto
Scheduled Allocation of Resources 23 days Tue 11/8/22 Thu 12/8/22 9
Auto
Scheduled Validating Process 21 days Fri 12/9/22 Fri 1/6/23 11
Auto
Scheduled Training Workforce 30 days Mon 1/9/23 Fri 2/17/23 11,12
Auto
Scheduled
Developing Marketing
Themes 13 days Mon 2/20/23 Wed 3/8/23 11,13
Auto
Schedule
d
Project Monitoring 97 days Thu 3/9/23 Fri 7/21/23
Auto
Scheduled
Inspecting Production
Quantity 26 days Thu 3/9/23 Thu 4/13/23 14
Auto
Scheduled Quality Management 26 days Fri 4/14/23 Fri 5/19/23 16
Auto
Scheduled Risk Analyzation 19 days Mon 5/22/23 Thu 6/15/23 16,17
Auto
Scheduled Financial Monitoring 26 days Fri 6/16/23 Fri 7/21/23 17,18
Auto
Schedule
d
Project Closure 31 days Mon 7/24/23 Mon 9/4/23

Auto
Scheduled Risk Mitigation 15 days Mon 7/24/23 Fri 8/11/23 18,19
Auto
Scheduled
Measuring Results
Increased Production 16 days Mon 8/14/23 Mon 9/4/23 21

Maximization of resources
According to the resources that has been planned has utilized all the resources with their
maximum potential. This is because for increasing the production an organization requires to use
the maximum use of resources which are considered to be the key aspect for the growth of the
organization. This car manufacturing organization with the increase in the production of its
motor vehicles will be able to increase its sales (How a Car is Made: Every Step from Invention
to Launch, 2021.)
Risk Analysation
The risks which would come in this organization due to the increase in production are going
to be,
Burnout of resources:
Due to the increased work pressure on the resources the burnout chances are high for
resources (Wang and et.al., 2021). For mitigating this risk, the business will focus on increasing
the motivation with the help of rewards and employee satisfaction.
Impact on Quality:
Due to the increased production there are going to be impacts on the quality of
production. For the mitigation of this risks the business will focus on increasing the monitoring
of the organization.
Financial Risk:

The increase in the production will impact the financial performance of the organization.
For increased production the risk of increase of cost of raw materials is a given factor for which
the plan would be to decreases other administrative expenses to mitigate the loss.
Human Risk:
Employees strike or union interference can be a risk for the production of the operations.
In this production risk the business would consider the factors of motivating the employees
through satisfaction of their needs.
RECOMMENDATIONS
The firm should arrange the necessary resources related to finance, human and technical in a
specific way so that in future the firm never face the deficiency of any of these resources also the
firm have to seek into their HR department (Boon, Den Hartog Lepak, 2019). And must have to
prepare the hr planning so that more and more human resources can be recruited in the firm so
that the expansion process can be completed in a speedy way also the firm should reach more
and more angel investor as their source of funding in the process of expansion. The most
important resource that the Caterham cars will need is the finance and it can be supplied by the
use of necessary sources of funding and at last the firm will need the technical resources means
the assets like laptop, computer, electronic equipment’s, technician team which will handle all of
these the need of all the resources is mandatory as the business can’t expand and run smoothly in
the limited staff and the resources that they have to reach the heights the firm must have to take
suitable risks in order to gain more and more profit (Ghobaei-Arani, Souri Rahmanian2020)
.
CONCLUSION
This study report on resource management in relation to the Caterham car which is seeking for
it’s own expansion have discussed about the Company Profile and Situation,Internal&
External Environment, Concept of Resource Plan & Its Significance, Required Resources for
the Plan all of these have discussed in the section one of the file which have shown the needs
and wants of the resources and have also shown the quantity of the resources that the firm will
want and in the section two th study report have discussed about the reason for devising the
plan, the main aim, targets and the objectives of the plan, why the plan is being made,
theoritical approaches, models and theories application on the resource operation functions,

evaluation of the use of the resources against the organisational plan, time line, formulated
plan should make sure that resources are maximised, arising potential risks etc.

REFERENCES
Books and Journals
Benzaghta, M.A. and et.al., 2021. SWOT analysis applications: An integrative literature review.
Journal of Global Business Insights. 6(1). pp.55-73.
Energy, P.S., 2018. Integrated resource plan. Puget Sound Energy.
Kannimuthu, M. and et.al., 2018. Leaning to lean for resource management.
Perks, C. and Mudd, G., 2019. Titanium, zirconium resources and production: A state of the art
literature review. Ore Geology Reviews. 107. pp.629-646.
Piwowar-Sulej, K., 2021. Human resources development as an element of sustainable HRM–
with the focus on production engineers. Journal of Cleaner Production. 278. p.124008.
Plan, I.R., 2019. Integrated resource plan.
Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Wang, S., and et.al., 2021. A framework for predicting the production performance of
unconventional resources using deep learning. Applied Energy. 295. p.117016.
Boon, C., Den Hartog, D.N. and Lepak, D.P., 2019. A systematic review of human resource management
systems and their measurement. Journal of management, 45(6), pp.2498-2537.
Ghobaei-Arani, M., Souri, A. and Rahmanian, A.A., 2020. Resource management approaches in fog
computing: a comprehensive review. Journal of Grid Computing, 18(1), pp.1-42.
Azizi, M.R., Atlasi, R., Ziapour, A., Abbas, J. and Naemi, R., 2021. Innovative human resource
management strategies during the COVID-19 pandemic: A systematic narrative review
approach. Heliyon, 7(6), p.e07233.
Online
Caterham., 2022. [Online]. Available Through <https://www.caterhamcars.com/en>.
How a Car is Made: Every Step from Invention to Launch
How a Car is Made: Every Step from Invention to Launch, 2021 [Online]. Available through:
<https://www.caranddriver.com/news/a15350381/how-a-car-is-made-every-step-from-
invention-to-launch/>
[Online]. Available through: <>