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Responsibilities of Marketing Essentials Your Destination

   

Added on  2020-07-22

16 Pages4465 Words35 Views
MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Part 1................................................................................................................................................1P1. Key roles and responsibilities of marketing function...........................................................1P2. Explaining the relation of roles and responsibilities of marketing with the organisationalcontext.........................................................................................................................................4PART 2............................................................................................................................................6P3 Applying marketing mix in Your Destination and National Express....................................6P4 Producing basic marketing plan for the nationwide expansion.............................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is a core function of any organisation that help in enhancing the sales volumeof business in profitable manner by conveying and attracting more customers towards its goodsand services. Main goal of any business is to gain profits by increasing sales of goods andservices, marketing is the function that enables the organisation to attain its needs and objectivesby speeding its sales. The marketing function cannot be undertaken by any individual, properprofessionals are required for the better implementation of the function within the organisation.The present report is based on the marketing essentials that are required by Your Destination thatis a transport service provider. It focuses on the roles and responsibilities of the marketingfunction along with their relation with the context of other functional units of organisation.Further, in this report elements of marketing has been discussed in order to achieve goals andobjectives of a business. And a basic marketing plan has been evaluated for the organisation.Part 1P1. Key roles and responsibilities of marketing functionIn any organisation whether from service industry of manufacturing industry, marketingis an important function and so every business concern has a marketing department to promotetheir goods and services. Responsibility to grow revenue, increase market share and contribute tothe profitability and growth is in the hands of marketing department (Charter, M. ed., 2017).Some of the Following key roles and responsibilities of marketing manager of “YourDestination” company are described below:

Illustration 1: Roles and responsibilities of marketing(Clarke, 2017)Identifying consumers needs:The foremost task of marketing manager and marketing department is understanding theneeds of customers by taking their feedback about good and services that are provided to them.Setting a marketing strategy is a role of marketing manager for which it is essential to get closeto the needs, requirements and expectations of customers. For this person must be capable toundertake this task without any extra consumption of resources of company, and that would beprofitable for business. By making a task effectively, marketing department can obtain thefeedback, that would help the organisation is attaining their desired goals and objectives (Chouand Liao, 2017). Strategy:

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