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Restaurant market in Russia -Fast food

   

Added on  2020-10-23

12 Pages2524 Words169 Views
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Page 1 of 12 Business Planning Assessment Template1.BUSINESS OVERVIEWWhat is your business (or value) proposition and why do you think it’s a good idea? The fast food has been in great demand in the market and Russian pancakes are everyone's favourite as well. Pancakes Stand will be located in London asfood truck business for selling products to customers to provide them with essence of Russian taste and flavour. The pancakes are offered in London having taste of Russian one, however, there are few food trucks operating in the city which will be beneficial for the business to earn lively taste of Russian street food in effective manner. The pancakes will be made from the Russian aroma and filled with jam fillings. Moreover, in secondary plan of development, pancakes will be filled with cheese, meat and mushrooms to give consumers with better tasteHow have you confirmed there is a need for your business? There is a need of business as Russian style pancakes are not provided to customers.
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Page 2 of 12 Business Planning Assessment Template1. WHO ARE YOUR CUSTOMERS AND HOW WILL YOU REACH THEM?Customer Profile Name 3 target customer groups, perhaps basedon demographics, what they do,where they shop, their householdincome, whether they have kids,etc. Rank your customer profilesby priority for your business.Why are you targeting them?For each of the target groups, why is your product or servicerelevant to them?How are you going toget their attention?What specific things will you do to attract their attention (e.g. adverts placed in specific publications or social media; publicity events; etcHow are you going toconvince them to buyfrom you? How are you going to turn their interest in your product into a sale? How will you ensure they actually buy from you? (e.g. special offers; competitive pricing; unique features)What specific activities does this mean you need to do? Considering your intentions outlined in the previous 3 columns what actionswill you need to take to make your intentions happen? (e.g. if you are planning a publicity event, what will you need to do to make this happen: book venue, caterers, produce invitations etc) What approximate level of spend will you need on each activity? (You may find it useful to refer to the Santander website1 for estimatedcosts)1.TouristsHigher inbound tourismThrough social mediaHigh quality with low costsProduce promotional invitations£110002. Local peopleEverlasting demandThrough social mediaHigh quality with low costsProduce promotional invitations£110001 Santander website https://www.santandergeneralbusinessguides.co.uk/
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Page 3 of 12 Business Planning Assessment Template3. Age Group between 15-40Younger generationThrough social mediaHigh quality with low costsProduce promotional invitations£11000
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Page 4 of 12 Business Planning Assessment Template2. WHO ARE YOUR COMPETITORS AND HOW WILL YOU BEAT THEM?Competitor profileList UP TO 3 competitors or groups of competitors with a very short profile description (2-3 sentences). (If you feel there are no competitors, you must explain why)What will you be competing with them on? (e.g. price, features, quality, something else?)Why do customers buyfrom them? Why would customers switch to you?What specific activitieswill you need to do?Considering what you have outlined in the previous 3 columns what actions will you need to take to make your intentions happen?What approximate level of spend will you need on each activity? (You may find it useful to refer to the Santander2 website forestimated costs)1.My Old DutchQuality and priceStrong identityHigh quality at low costsAdequate food standards will be kept2.Where the Pancakes ArePriceStrong identityHigh quality at low costsAdequate food standards will be kept3.The Crepe ShopQuality and priceStrong identityHigh quality at low costsProper food quality checking or inspection will be done.No Competitors. Explain Why2
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