Result and Analysis Assignment

The successfulness of low cost long haul carriers
and how to apply it in the Middle East

Table of Contents
CHAPTER 4: RESULTS AND ANALYSIS..................................................................................1
Introduction............................................................................................................................1
Research tools.........................................................................................................................1
Discussion on research questionnaire.....................................................................................2
Data validity and format.........................................................................................................3
Analysis..................................................................................................................................4
Results....................................................................................................................................8
Conclusion..............................................................................................................................9
References............................................................................................................................10
CHAPTER 5: FINDINGS AND DISCUSSION...........................................................................11
Introduction..........................................................................................................................11
Finding and discussion.........................................................................................................11
Challenges in developing modern low-cost long haul carriers industry in Middle East Market
..............................................................................................................................................17
Benefits of entering Middle East Market.............................................................................19
Challenges faced the airlines after entering Middle East Market.........................................20
Conclusion............................................................................................................................21
References............................................................................................................................21
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................23
Conclusion............................................................................................................................23
Recommendations................................................................................................................24
Research limitations.............................................................................................................24
Further, research ..................................................................................................................25
Conclusion............................................................................................................................25
Challenges faced the airlines after entering Middle East Market.........................................26
Reflective..............................................................................................................................26
References............................................................................................................................27
CHAPTER 7: PROJECT MANAGEMENT ................................................................................28
Introduction..........................................................................................................................28
Project monitoring and meeting with supervisor .................................................................28

Things gone well and things gone wrong.............................................................................29
Lesson learnt.........................................................................................................................29
Project closure......................................................................................................................30
Risk assessment....................................................................................................................30
References............................................................................................................................31

CHAPTER 4: RESULTS AND ANALYSIS
Introduction
Result and analysis is one of the important chapter in dissertation. It helps the scholar in
getting optimistic results and accomplishing goal of the study. This chapter will justify all
approaches that are taken by the investigator in order to gather detail about the subject matter.
Researcher will discuss methodology so that all questions can be answered effectively.
Furthermore, scholar will define all techniques of data collection that individual has used in the
investigation. In this chapter research will identify the key points so that results can be obtained.
It will describe the data analysis tools so that better understanding can be developed about the
low-cost long-haul carriers and its apply methods in the Middle east. This chapter will define the
reason of asking these questions with respondents and the way individual has confirmed
reliability and validity of the details. This chapter will look upon the travelling on long routes
with low cost airlines is preferred by traveller or not. It will describe perception of respondents
and accordingly data will be analysed by researcher. Furthermore, it will discuss opinion on low
cost long haul travel. By this way individual will get to know what their needs are and which
type of services customers like the most. In addition, it will explain extent to which travellers
prefer to fly more on low cost long haul flights if seats are comfortable.
Research tools
Data collection is one of the essential part of thesis, with the help of this tool researcher
can gather in-depth information about subject matter. In the dissertation scholar has to develop
better understanding about the topic so that individual can work better and can achieve objective
of the thesis. There are several tools of data collection such as primary sources and secondary
sources. In the primary data collection method researcher generally uses questionnaire, survey
etc. method, whereas in the secondary source individual takes support of books, journals, internet
articles etc.
In the present investigation on successfulness of low-cost long-haul carriers and how it
applies in the Middle East, scholar has used two quantitative tools for gathering information:
The first technique that was used by the researcher one to one interview. In this,
individual has taken interview of all participants in order to get to know successfulness of low-
cost long-haul carriers. In the interview with employees and managers of airlines, individual has
developed better understanding about the subject matter. It was the thirty minute interview with
1

each respondent and in this scholar has recorded their voice so that person can interpret the
results in effective manner.
Furthermore, researcher has also used the technique of questionnaire in order to gather in
depth information about successfulness of low-cost long-haul carriers and how to apply it in the
Middle East. Scholar has shared the survey questionnaire among selected employees and
managers of airline company. Questionnaire has been sent through e-mail, respondents have
given their consent that they are ready to share their views in respect of low-cost long-haul
carriers. Individual has selected the participants on the bases of demographic characters.
These tool were used by the scholar for collecting the data on the subject matter.
Individual has give sufficient time to them so that they can share their feeling effectively and
researcher can gather in-depth detail about the research topic.
Discussion on research questionnaire
Researcher has sent questionnaire to all participants, it was having all questions related to
low-cost long- haul carriers in the airline industry and it applying methods in the Middle East.
The first question that has been asked in the questionnaire was related to age group. The main
reason of asking this question was to analysis their experience. Perception of old people and
young people differed from each other. By asking them age, it can be find out that how much
they have knowledge and experience in this field. Another question was to their gender. It is
another important question that can help in understanding the point of view of specific gender.
Male has different view as compare to female.
Investigator has asked question that whether they prefer travelling on long-haul routes
with low cost airlines or not. It was appropriate question that helps in identifying the perception
of population whether they like to adopt this facility or not. Long haul routes can not be chosen
by every one, it depends upon choice of persons. So involvement of this question has helped in
knowing the successfulness of low-cost long-haul carrier in the airline industry. Next query was
on the factors that people consider while purchasing air tickets. Scholar has give options of ticket
price, airport location and service quality. This was one of the effective issue in this respect.
Before making their final choice people think for the service quality, prices and location to great
extent. By asking this question individual has gathered information whether low-cost long-haul
will be successful or not in the Middle East. Responses of participants can define the choice of
majority of audience.
2

In order to get information about purchasing capacity of population, researcher has added
question of their choice related to class in air tickets in the questionnaire. Individual has raised
quarry whether they like to travel in business class, economy class or in first class. By this way
ability to spend money in the air travel of population can be identified by the scholar. Some
people travel from air for saving their time, others feel it comfortable hat is why they chose this
medium of transplantation. Researcher has asked about whether they will prefer travelling on
low cost- long haul flights if seats are comfortable. This was appropriate questions, most of the
person do not choose low-cost long haul flights because facilities of these flights are not good,
even seats are not comfortable. But by raising this quarry individual has gathered information
about perception of audience in respect to air travels.
In the next question investigator has asked about the overall observation of low cost long
haul airlines. Researcher has given option of poor, average, good and excellent. It was
appropriate quarry through this way individual has got to know thinking of audience about the
low cost long haul airlines. All these questions of questionnaire has helped the scholar in
knowing the successfulness of low-cost long-haul carriers and it applying methods in the Middle
East. With the help of these quarries individual has gathered information about perception of
population and what changes are required for making it successful.
Data validity and format
Data validity and reliability one of the essential aspect of dissertation. With the help of
reliable and valid information scholar can prepare the good research and can accomplish overall
objective of the dissertation. Present study was on the successfulness of Low-cost Long Haul
carriers and its apply way in the Middle East. By identifying the validity of information scholar
can get to know successfulness of entire investigation.
The collected have been showed to supervisor and authority has checked all the questions
that was present in the questionnaire. Supervisor has gone through to each question and
understand the necessity of each quarries raised by researcher. Supervisor has suggested changes
in the demographic questions and according to the suggestion's scholar has restructured the all
questions. That has helped in making information more reliable and valid. Investigator has
listened carefully to the instruction of its senior supervisor in order to make this dissertation
more effective and reliable. So that in future also other authors can take support of this study for
reference.
3

Scholar has shown the prepared questionnaire to its supervisor and has requested to tell
necessary changes in the questionnaire. Senior has look upon the questions raised by the
investigator whether they are relevant or not. Individual has asked questions from researcher the
reason of writing this question in the questionnaire. By this way supervisor has got to know
whether person is in the right direction or not. Researcher has discussed all the reason of raising
these quarries in the questionnaire. Before sending the questionnaire to respondents individual
has made necessary changes in the questions that has been suggested by the supervisor and then
after final checking of him, individual has sent it to all the respondent through e-mail. This has
helped the researcher in sending the right and ethical questions to the participants in the right
format.
Analysis
Theme 1: Age group
Analysis: From the discussion it is analysed that most of the employees and mangers those who
have given response on the questions of researcher are between age of 20-30. Some of them are
near 31-40 year old. From the analysis it can be said that low cost long haul airlines hires young
people in the organization because they have innovative ideas and they can contribute well in
accomplishing goal of the entities. Their advanced knowledge and confidence can support these
entities in achieving goal of the firm significantly.
Theme 2: Gender
4

Analysis: From the discussion it is analysed that maximum respondents are male that means male
can give accurate answers ion the questions. They have good knowledge of market so they can
give in-depth information about the subject matter.
Theme 3: Travelling on long routes with low cost airlines
Analysis: From the discussion it has been analysed that maximum respondents think that
travelling on long route with low cost airlines are good for them. Because it helps them in saving
their money in this respect. Long route travelling is good for them and they like it most because
they feel happy and they have to spend less amount as compare to costly travels. It is analysed
that low cost long haul carriers can be beneficial for the customers so they prefer these flights to
great extent.
Theme 4: Factors that are considered before purchasing airline ticket
Analysis: From the discussion it is analysed that maximum people look upon the ticket prices
before purchasing it. Cost of ticket is the major factor hat can influence the mind of consumers.
People make their mind if they get affordable products with quality. Low cost long haul air
flights are comparatively cheaper than other air travels. So that is good point for the entities
because people also prefer low costly ticket prices. If companies are offer them similar products
then it would be beneficial for them and they will be able to increase their profitability. It has
been analysed that flight timing is another major factor that influence the mind of consumers or
they look upon this element closely. If any of the airline is taking more time than others then
people will no choose this flight for travel because time matters a lot to them. Thus, long haul
5