Results, Discussion, and Interpretation of Questionnaire

Results, discussion and interpretation of questionnaire
Consent: I am over the age of 18 and consent to answering this survey
Responses : 24
The question was about airlines using social media as a tool for marketing their services and
offerings, hence it was compulsory to choose participants who are using social media and
ethically above the age of 18. We can see that total 24 participants were taken into
consideration as a part of survey and all the participants are above the age of 18 and eligible
to fill the survey.
1. What type of social media do you use the most (Select one from the below options)?
Responses 24
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On asking which type of social media they use the most, it observed that almost 70% of the
participants are using Instagram, followed by facebook with 62%. The reason is Instagram is
the recently introduced and facebook is considered as the oldest networking amongst all
options. Hence it is important for a company to market their brand name on facebook and
Instagram to reach the most population. They can also use Pinterest, snapchat and twitter
respectively to promote their airline services. Participants are also using Whatsapp nowadays
regularly. A link of message can also be forwarded on the same. Now a day’s it’s easy to
reach the target market via social networking sites than magazines and newspaper
irrespective of age of the participants. Everybody is available on some or the other social sites
Berthon, et al., (2012).
2. Do you read comments, posts, reviews or Tweets before you book a flight with an
airline? *
Responses: 24
When we asked a question whether they read comments, posts, reviews or Tweets before
booking a flight with an airline, 37% of the participants say yes to the questions. Means 9 out
of 24 participants tend to check the review and comments to have better idea about the
airlines they are going to select, the journey time and the safety throughout the flying hours.
There are almost 60% of the participants who do not check about any review or comments
while booking the flights. That means either they tend to book the flights which are of lower
price & any other factors does not affect their decision or they fly with particular airline every
time and they are well aware about their safety and comfort measures. One more reason can
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be derived from the response is that respondent does not aware about such feedback system
and ignore the comments and reviews given by passengers.
3. Do you use social media to like or follow airlines you fly with?
Responses : 24
When we asked participants whether they like or follow the page of the airline by which they
flew recently, almost 60% of the respondents deny the statement. Only 40% of the people
likes or follow the page of the airlines that are recently being used by them. Hence number or
likes and followers would give you temporary advertising.
4. How often do you use social media to look at online reviews for airlines?
Responses : 23
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