Wongs Restaurant Digital Marketing Strategies - Desklib
Added on 2020-04-07
12 Pages2227 Words97 Views
Running Head: Digital Marketing StrategiesWong’s RestaurantDigital MarketingDigital Marketing Strategies
Digital Marketing StrategiesP a g e | 1Table of Content:Table of Content:...................................................................................................................................1Table of Figures:....................................................................................................................................1Introduction...........................................................................................................................................2Target Audience....................................................................................................................................3Facebook...............................................................................................................................................4Instagram:.............................................................................................................................................7Twitter...................................................................................................................................................9References:..........................................................................................................................................11Table of Figures:Figure 1 showing Display picture...........................................................................................................6Figure 2 showing home page.................................................................................................................6Figure 3 showing About us page............................................................................................................7Figure 4 showing a recent post of the kitchen.......................................................................................7Figure 5 showing the preparedness of a dish........................................................................................8Figure 6 showing the insta company page.............................................................................................9Figure 7 showing meal prepration with Hashtags in the comments......................................................9Figure 8 showing chiecken breasts with hashtags...............................................................................10Figure 9 showing a tweet showing an exclusive dish...........................................................................11Figure 10 showing influences marketing on twitter............................................................................11
Digital Marketing StrategiesP a g e | 2Introduction: Mr Wong restaurant located at 3 bridge lane sydney , australia is one of its kind cantoneese restraunt. The restraunt has been talk of the town since its opening in 2012. The restraunt has won number of awards recognition and accolades for its quality of food, ambience andits wine selection. It can be established that its one of the best cantoneese restaurant In the town.Mr wong restaurant is established under the famous Merivale brand, managed by Hemmes family, who are the pioneers in the hospitality industry. Mr wong’s restraunt is among the 65 restraunts that falls under Merivale brand.Digital marketing is seen as one of the key facets to any business in existence. It can be understood as utilizing the online platforms available for marketing and promotion of goods and services (Ryan, 2016). With the population growing digital and the digital literacy increasing at a rampant rate, it willbe absolutely foolish to not promote the services on the platform (Chaffey, Smith & Smith, 2013)Mr wong restraunt has its existence on almost all the social media platforms, to name a few, facebook, twitter, instagram, you tube, zomato, yelp, time out, trip advisor. It really has a strong presence on these social media platforms, with number of posts realted to the food, ambience, people, parties, cuisines , review, feedback on these platforms. There can also be seen an average level of engagement on the posts of wong’s restaurant.The failure of digital marketing strategy can be owed to basically 3 factors:Wrong audience targetingLess engagement & hence low conversation ratesPoorly times postsFrequency of postsAbsence of its own twitter handle and websiteIn the report further we will see, how these different platforms actualy perform for wong’s restaurant.
Digital Marketing StrategiesP a g e | 3Target Audience: It can be defined as the audience which are tagetted for marketing and promotion of a particular good or services. It’s a group of people, who are most likely to purchase our servcies and our product offering (Gutt, 2014). The target audience is defined after understanding the demographic the food will appeal to, the pricing of the food, the ambience and atmosphere, the surrounding area or the locality, what image the brand wants user to perceive in their head (Lu, Ba,Huang & Feng,2013). The target audience can be defined for wong’s restraunt keep in mind its expenssive colonial theme décor, its lavish timber furnishing and an absolutely huge240 people sitting here for wine and dine. The restaurant has many renowned chef’s to its disposal, hence the pricing for its food items increases. The restraunt besides providing cantoneese food , alsospecializes in french food , making it a great choice for european travellers as well. Keeping all the above mentioned points the target audience for wong restraunt can be:Target AudienceCharactersticsAffluent class( upper middle class & higher)Deep pockets, businessman, corporate professionals & entreprenaurs, rich family history.Aristocrats & diplomatsPeople having a legacy in australia and also highly paid governement officials.Food connaiseaurPeople who love to try different cuisisnes and appreciate the taste, the quality. These are the people who finely analyze and understand the food which they enjoy, also , a source of positive word of mouth publicityTravellorsEuropean travellors , or any other country travellors, who like to explore the food from different continents and are very experimentalPopulation within the 5 miles of RadiusPeople staying neraby often end up dining at a place which is near to themCorporatesSydney being a hub to a great number of companies, individuals working have a good earning power, hence targetting the same for corporate lunches, dinners, cocktail parties would be a great advantage for the restraunt.
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