Results, Discussion and interpretation of questionnaire

4. Results, Discussion and interpretation of questionnaire
Introduction
This section has been focused on discussion and results of the data collected from
online survey. The survey participants have been 24 and close ended questions
have been added in the survey questionnaire.
Figure 1:
Consent: I am over the age of 18 and consent to answering this survey
Agree; 100%
Agree Disagree
The question was about airlines using social media as a tool for marketing their
services and offerings, hence it was compulsory to choose participants who are
using social media and ethically above the age of 18. We can see that total 24
participants were taken into consideration as a part of survey and all the participants
are above the age of 18 and eligible to fill the survey.

Figure 2:
What type of social media do you use the most (Select one from the below
options)?
Facebook Twitter Instagram Snapchat Pinterest None I do
not use any
form of
social
media
Other
(WhatsApp
)
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
62.50%
8.30%
70.80%
12.50%
20.80%
0.00% 4.20%
Options Responses Responses % Total Responses
Facebook 15 62.50% 24
Twitter 2 8.30% 24
Instagram 17 70.80 % 24
Snapchat 3 12.5 % 24
Pinterest 5 20.80 % 24
None of them 0 0 % 24
WhatsApp 1 4.20 % 24

As per the figure 2 which has represented the collected data from the
mentioned question. Among 24 participants has responded to this question in which
62.50 % of people has expressed that they use Facebook, 8.3 % of people has
expressed that most of the time they uses the Twitter, Instagram users are in the
percentage of 70.8, 12.5 % of the people had responded to express their interest
towards Snapchat, Pinterest users are of 20.8 % and along with the WhatsApp users
are of 4.2 %. From this analysis it has been also noticed that every participant who
took part in the survey uses social media and no participants stated they do not use
any form of social media, figure 2 shows 0%. After conducting this survey, it is quite
visible that due to the aspects of accessibility, availability as well as the user-friendly
aspect has invoked the usage of Instagram and Facebook in the targeted population.
However, it has been also noticed that due to the adoption of new features including
traditional social networking feature offering 'Status' option, the utilization of Pinterest
and Snapchat has also engaged a significant scale of users. Followed by this it has
been later noticed that the utilization of use of Facebook and Twitter is suprisingly
low. Thus, from the analysis of this survey result it can be stated that most of the
population opt to utilize the most user friendly and effective application in order to be
active and most people use Facebook and Instagram as their preferred social media.

Figure 3:
Do you read comments, posts, reviews or Tweets before you book a flight with
an airline?
Yes; 37.50%
No; 62.50%
Yes No
Options Responses Responses % Total Responses
Yes 9 37.50 % 24
No 15 62.50 % 24

Analysis:
As per the figure 3 shows which has represented the information gathered
from the mentioned survey it has stated that among 24 survey participants has
responded. Among those 24 participants 37.50 % of population has expressed that
they do follow the comments and posts related to the airline during the time of flight
selection along with that 62.50 % of population has expressed that they do not
concentrate on the comments, posts and review during the time of selecting a flight
for journey. According to the 37.50 % of participants of the survey has mentioned
that the reason behind following the reviews and comments on that airline helps
them to get idea about possible services from that service provider. However, almost
62.50% of the population among the respondents has stated that most of the reviews
present in the webpages related to any service provider is fake and promotional.
According to their point of view there is no necessity to read the comments, posts
and reviews related to any airline during the time of booking any flight. Thus, this
survey has helped has helped the researcher to understand the impact of comments
and reviews present in any services as this plays an important role to attract or
disappoint the customer.

Figure 4:
Do you use social media to like or follow airlines you fly with?
41.70%
58.30%
Yes No
Options Responses Responses % Total Responses
Yes 10 41.70% 24
No 14 58.30% 24