Current Trends in Retail Industry and Impact on Unilever: An Analysis

Inquiry based learning

Table of Contents
Introduction...........................................................................................................................................2
Trends in retail industry.....................................................................................................................2
Aim of the company..........................................................................................................................5
Objective...........................................................................................................................................5
SWOT analysis:..................................................................................................................................5
Recommendations.............................................................................................................................6
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9
Books and journals............................................................................................................................9

Introduction
The report aims to analyse current Retail Industry trends following rapidly into market. Retail
Industry is one of the super leading into the market that works in every season and market
conditions. This industry is known for providing essential goods and services which are a
daily necessity for every individual. Current retail market is facing many challenges as well
as profitability also but it depend on various Trends and innovations that emphasis on their
growth (Barril, 2018). The trend related to customer behaviour, dynamic environment,
involvement of Technology and providing a vital experience of retailing. Retail Industry
mainly deals in food clothing, general merchandise beauty Essentials and many more. This
report is going to analyse what are the main Trends of Retail Industry and how it impact on
Unilever. The company e is the highest retailer into market with cells wide range of products
like soap, shampoo, detergent, food beauty care products and many more. It was established
in 1929. the company covers world wide area by undertaking 400 brands of consumer goods.
Therefore, it is going analyse company’s internal and external market through swot and pestle
analysis.
Trends in retail industry
Retail Industry is one of the rapidly growing sectors into the market. The industry is
contributing 5% profit in countries GDP. The industry is the role player of market as retailers
are the one who Promote direct selling and connect with customers in order to understand
their demands and needs and come up with those products and services which are required in
to market. Retail Industry has white operations as it deals in in number of varieties products
and follows fast fashion in terms of clothing accessories footwear and many more. Food
transport tourism and events, general Merchandise is a part of retail sector (Bui, and Khuu,
2020). There are a lot of challenges and issues faced by this industry due to having Global
serving the industry is prevailing highest competition in to market. It provides customers
satisfaction through adopting technology online selling which is the current main trend of
Retail Industry. People are now becoming more of social buyers through which demand for
fashion is rapidly changing into dynamic market. The main challenges faced by Retail
Industry are the prices of covid-19. It leads to serious decline in to the sales of retail sector
which is by 10%. The UK retail market has been facing challenges of Technology market
expansion and reaching to customers are creating obstacle for retail companies. Due to covid-
19, there are many allegations and restrictions have put on this industry which eliminates