Retail Sector and Social Media

Running Head: RETAIL SECTOR 0
Retail sector and social media

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Table of Contents
Introduction...........................................................................................................................................2
Objective...........................................................................................................................................2
Project scope.....................................................................................................................................2
Literature review...............................................................................................................................2
Conclusion.............................................................................................................................................8
References...........................................................................................................................................10

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Introduction
Social media is the term that used for a range of internet uses that permit consumers to make
content and communicate with each other (Ngai et al., 2015). Everywhere in the world,
customary retail is being intruded upon by retail business start-ups. As the offline and online
worlds battle it out for the part of the purchaser’s wallet (Godey et al., 2016). Retail sectors
are using new approaches (Ramanathan, Subramanian, and Parrott, 2017). The social media
is emerging in the retail sector of Australia to attract the consumers to buy their products and
become loyal customers (Broekemier, Chau, and Seshadri, 2015). The social media became a
key factor to connect with lots of customer in a very little period of time and almost all the
retail companies are suing this strategy to develop their brand value (Broekemier, Chau, and
Seshadri, 2015). In 2017, the usual Australian retail products on Instagram produced 1,060
connections per post (Venkatesh, and Akdevelioglu, 2017).
Objective
Objective of this literature review is to examine different perspective and outcomes of
research article related to the applications of social media in retail sectors of Australia.
Project scope
In this assessment report various articles will be reviewed to comprehend the use of social
sites in the retail sector of Australia and how it impacts the sector
Literature review
Applications of Social media in retail
According to an article published in The Guardian (2012), the social media provide retail
trademarks a chance to develop a connection with numerous consumers and also connect
them independently; it can be applied to form a communal, creating appointment and
increasing sales. The social media opens up the business and customer’s communications.

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And the benefits of those are direct line of communication is that the customers start to sense
part of the business (The Guardian, 2012)
Nearly 99 per cent of Australian people have an internet facilitated device; maximum people
have 3, and 76 percent of individuals practice their cell phones to use the internet. Nearly 87
percent of them are connected every day (Cao, and Li, 2015). About 50 percent (nine million
Australian people older than fourteen) are on social media once in a day and four million
remain online more than five times in a day (Keinänen, and Kuivalainen, 2015). These
individuals have about 409 networks or associates through all their social media linkages
such as LinkedIn, Facebook, Twitter and Instagram with the regular number of groups
(Commonsense Marketing, 2018). The Era has altered, and with the progression in
knowledge and technology, the way people connect and hang out with other people has
changed (Go, and You, 2016). Or, more precisely, customers have found novel ways to
connect through numerous social media sites or application (Lacka, and Chong, 2016).
According to Kim, Lim, and Brymer (2015), the social media is yet teenager in relation to the
Internet, however it is fast flattering an important constituent of the net and all that it
proposes (He, Shen, Tian, Li, Akula, Yan, and Tao, 2015). Widespread has exposed some
stimulating statistics: in august 2017, more than 50 percent of the global population are using
internet (He et al., 2015). Particularly observing social media, nearly 3 billion users are there
worldwide, up by 4 percent (about 120 million) from April 2017. These numbers display the
cumulative phenomenal development of social media, which additionally lures industries into
be contingent on it (Batrinca, and Treleaven, 2015).
Article 1
Aim