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Social, Mobile and Local Marketing pdf

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Added on  2019-11-12

Social, Mobile and Local Marketing pdf

   Added on 2019-11-12

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Social, mobile and local marketing:Article 1:Social media is the biggest tool of marketing these days, it has been analysed that sing these tool has provided many benefits to the companies as well as to the customers. Social media marketingor social marketing referred to as the marketing that is required to be done in order to make social relation with the customers with the use social networking sites. When any of the customers or the person makes his account on Facebook, he makes it to have interaction with the friends and to make new friends. The people want to be social and want to connect with each other. But, the companies have used this process to market their products as well as to make relations with the customers by contacting them with these social media sites. It has been analysed that Facebook, twitter and instagram are some of the most useful sites that have changed the nature of marketing and made it social marketing thee days. References:Truong, V.D., 2014. Social marketing: A systematic review of research 1998–2012.Social Marketing Quarterly,20(1), pp.15-34.Article 2:With the development in the mobile technology, it has been analysed that development in the marketing by the companies can also be seen. The companies these days are using these mobile devices and mobile applications to market their products as well as to save the market. The companies make their own mobile applications and allow the customers have access to these applications; these applications are then used to buy the products that are available online. Most of the companies also use these mobile applications for the marketing their products only. They display their products and services on their applications but they can avail by contacting the company. This suggests that there are changes that can be observed with the mobile technology impact on the marketing process. Mobile marketing can be defined as the marketing process that results in interactive marketing between the customers and the company is using the mobile devices. References:
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