Retail Theory and Practice

Retail Theory and
Practice

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
a) Identifies key relevant changes in the UK fashion clothing market...................................2
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to
the major changes occurring in the fashion clothing market..................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Retail is a process of getting rid of consumer goods and services to buyers by using various
channels of distribution for the purpose of earning money. Main task of retailer is to assure the
satisfaction of demand recognized through a supply chain. In simple words, a retailer can be said
as that person who provides goods and services on small orders to many persons. In current time
retailing is one of the major part of the market as this links the business directly to the customers.
So industry of retailing is facing to have numerous changes which are acquired by them and can
be helpful to develop market prominence and market image. This report is based on Marks and
Spencer. It is multinational retail brand dealing in clothing, food products and home products.
It’s headquarter is in London, England, United Kingdom. The purpose of this report is to identify
changes in the UK fashion clothing and strategies & tactics that could be used by retailers in
respond to those changes. Besides this the report is covering several strategies which can be used
by retailer in order to respond to such changes which are occurred in retail market and to attain
business objectives as well.
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