Retail Theory and Practice

RETAIL THEORY
AND PRACTICE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Introduction to the company........................................................................................................3
Key relevant changes within the UK fashion retail.....................................................................4
Changes within the micro environment.......................................................................................6
Discuss the Strategies and tactics that could be used..................................................................7
RECOMMENDATIONS.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Retail depicts to the way toward offering items and administrations to their individual clients
through their different channels of dispersion which helps in gaining benefit and furthermore
they helps in fulfilling the interest which is distinguished through gracefully chain. The term
retail is gotten from the French word Retailer. Retailers buy in enormous amount from the maker
and gap the mass in little amount and afterward sell those items and administrations according to
the interest and need of clients. Retail promoting is a use of the advertising capacities so as to
disseminate the products and ventures to their separate clients (Ko, Phau and Aiello, 2016).
Retail industry incorporates numerous exercises, for example, bundling, advancement,
commercials and demonstrating the assortment of merchandise and items at a truly sensible cost.
Their motivation is to convey the items to their potential clients which can bring about the
consumer loyalty.
The piece of the overall industry of UK style industry is 7% and market esteem is around 66
billion pounds and as of now 555,000 individuals are utilized in design and retail industry.
additionally, there are top organizations which depend available capitalization are Burberry 10
billion dollar, Next 7.16 billion and H&M 23.80 billion. This report is going to concentrate on
the different key components of outside and interior condition that impacts the organization and
furthermore propose a few procedures and strategies by utilizing different speculations and
proposals so as to beat those obstructions.
MAIN BODY
Introduction to the company
H&M is a Swedish multinational clothing Retail organisation well known for its durable
fashion clothing for men women teenagers and kids. Company operates its business around 74
countries with over 5000 stores under its brand. Moreover it is the second largest global clothing
retailer in the world and also has significant online presents that are available within around 33
countries. The company was founded by Erling Persson in 1947 and exclusively sold women’s
clothing. Moreover in 2008 the company announced it would begin selling home furnishings and
at the beginning distribute their online catalogue regarding their home stores that are located
internationally. Moreover company introduce its various marketing plan that helps in increasing
their sales and profitability with the purpose of describing suitable environmental factors