Retail Theory and Practice in UK - Sample Assignment
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Added on 2020-12-30
Retail Theory and Practice in UK - Sample Assignment
Added on 2020-12-30
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Retail theory and practice
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY ..................................................................................................................................3Identifies the key relevant changes in UK fashion clothing marketplace...................................3Discuss the strategies and tactics that could be used by the retailer to respond the majorchanges occur in ZARA..............................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONRetail enterprises is a process for selling the consumers good and services to the peopleby using the different channels. This will help for organization to distribute the informationthrough channels and earn a profit in marketplace. ZARA is a leading brand in terms of retailerwhich provide the different type of products according to the demand of customer and alsosatisfy the demand of people through supply chain. This report will discuss about the keyelement that help for changing the fashion industry in marketplace. Furthermore, this assignmentwill describe the strategies and tactics that can use by the retailer to response in the term ofchanges occur in ZARA. MAIN BODY Identifies the key relevant changes in UK fashion clothing marketplace.ZARA is a leading brand in the terms of fashion industry. The company was founded in1975 by Rosalia Mera and Amancio Ortega etc. This organization is operates their own brandssuch as Uterque and ZARA Home. It has expanded their business in the different countries andalso establish their position in international marketplace. They also launched its online boutiqueand maintain the online presence through website. ZARA online extended the services indifferent countries such as Ireland, Belgium, Austria and Luxembourg etc. The fashion companyuse the RFID technology in the store in 2014, the modern technology will help for providing thesecurity tags which easily removed from the clothing. There are more than 50 store exists in UKto manage large number of collection every year (Aftab and et.al., 2018). In terms ofmanufacturing, ZARA needs to develop a new product and get launch in its stores. Theorganization preferred to invest a large percentage of their revenues in the new opening. ZARAcan design a new product and have finished the good in the physical stores. They also modify theexisting item to launch in a market in proper manner. It is necessary for fashion industry to use the business tool for analysing the changes inthe micro and macro environment of business. Sometimes, the fashion retailer export the productin UK store that affect the process of business (Wang, 2018). Fashion industry is the mostpopular in market Because many women are preferred the brand images and buy the product dueto their market values. In this way, it is an essential for ZARA to build and maintain a strongposition in global world.
Analysis of ZARAZARA is the most popular brand that kept the growing during the past few years, It is anexcellent design for fashion clothes in affordable prices. Another attraction of Zara is that whenits faster fashion cycles. It has changed their fashion quality according to the demand ofconsumers. The Fast rising the fashion brand has been lot of success in the recent years, In thisway, it is expanding the business in internationally.There are some pressures in the global market and if the Zara has been success becausethey are planning in the smarter ways to achieve their goals and objectives. The organization issubjected to different forces sin the global market (Bernon, Tjahjono and Ripanti, 2018). Pestleanalysis help for easily understand that what kind of forces affect the ZARA in their movingbusiness. These forces are important factor and their effect on the enterprises. Pestle is consistsof macro environment factors that influence the ZARA to determine the changes in their businessfunctions. Political Factor – It is the most common political factor that impact on the businessprocess which depends on the financial regulations of nation. Many business and its governmentdoes not have the same out look on the enterprises. There are nations local law can make difficultentry for the business. On the other hand, There remain no other ways to penetrate the markets.For Example- China and Asian, these are the important nation that can face many barriers for theforeign brands trying to enter in market (Colombi, Kim and Wyatt, 2018). The politicaldisruption is affects the economy of country and also disrupt the supply chain. ZARA has overthe difficult problem and issues by limiting the supply chain operations. It has minimizes thethreats and political disruption. The businesses are always under a threat where governmentpolicies can spoil the game of brands. Economic Factor – The economic activity in any country or market has impacted on thebusiness process. It is the most critical factor in term of enterprises. ZARA always planning aneffective strategy that is affordable of customers. Sometimes, economic activity will decline andcustomer can do cost cutting (Wang, 2018). They also move to another luxury brands but Zarasells the product at affordable prices. The price strategy help for business but economic activityeffects them. Recession had hurt the brand activity in deeply. In this way. Lower economicactivity reduces the purchasing power who also start cutting the costs. In UK and US, it will
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