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Zara Micro Environment Analysis

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Added on  2020-10-22

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This is the PESTLE analysis report of ZARA company. ZARA is Spanish fashion retailer and this firm was founded in year 1975 through RosaliaMera and Amancio Ortega. It is main brand of Inditex Group and also the largest apparel retailerin all over the world. Get - PESTLE and SWOT analysises of ZARA company now!

Zara Micro Environment Analysis

   Added on 2020-10-22

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RETAIL THEORY
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Table of ContentsINTRODUCTION TO RETAIL......................................................................................................1INTRODUCTION TO THE COMPANY.......................................................................................1KEY RELEVANT CHANGES WITHIN THE UK FASHION RETAIL.......................................1RELEVANT CHANGES WITHIN THE MICRO ENVIRONMENT............................................2STRATEGIES AND TACTICS THAT COULD BE USED..........................................................3RECOMMENDATIONS.................................................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
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INTRODUCTION TO RETAILRetail refers to procedure of selling the consumer services and products to customers byusing the several distribution channels in order to earn profit. Retails ale occurs wen businesssells service or product to a person for its use. It consists merchandise sales from single purchasepoint directly to consumer that intent to use product (Allmendinger, 2017). The fashion industryincludes four levels such as production of raw materials, production of the fashion goods throughdesigner or contractors, retail services and different promotion and advertisement forms. Inaddition to this, fashion marketing is process of managing merchandise flow from initialselection of the design which produced to presentation of goods to the retail consumers.INTRODUCTION TO THE COMPANYZARA is Spanish fashion retailer and this firm was founded in year 1975 through RosaliaMera and Amancio Ortega. It is main brand of Inditex Group and also the largest apparel retailerin all over the world. This fashion group owns brands like Bershka, Uterqüe,Massimo Dutti etc.It launches at least 12000 new design every year. The size of this company is large because it hasmore than 2200 stores in around 96 countries. The positioning of Zara is 'affordable fast fashion'and also positioned to universal customer market. ZARA have the multiple stores and in all orderto world and it has more physical presence as comparison to online. This company plan to launchits expanded online sales of goods in additional 106 countries, providing sales channels byphysical stores in around 202 countries in all over the world (Deslandes, 2019). ZARA isflagship brand of Inditex Group and it uses the social media for an instance Facebook, Instagram,Twitter etc. to develop the relationship with its consumers. KEY RELEVANT CHANGES WITHIN THE UK FASHION RETAILMacro environment refers to condition that exist in an economy as whole rather than inspecific region or sector. The macro environment factor are impacting on clothing sectors. ThePESTLE analysis is helpful analyses the macro environment and relevant changes with in UKfashion retail. PESTLE analysis mention below as above:Political: Under this, political factor can be big uncertainty source for UKL fashionindustry. The political instability develop negative impact on fashion industry (Bodie, 2015). Inaddition to this terrorism, Geopolitical instability, Brexit etc. will enhance pervasive uncertaintysense in global economy.1
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