Strategic CSR, Corporate Identity, Branding and Marketing: Review & Comments
VerifiedAI Summary
The study also offers a few propositions to measure the effect of CSR on corporate branding and marketing to gain sustainable competitive advantage and increased firm-level performance. The study discusses the strategic designing of various CSR initiatives and stakeholder engagement from the corporate marketing perspective and how the strategic implementation of such efforts help companies in managing their brands to gain competitive advantage and firmlevel increased performance.