Revamping Product for Marketing Management: A Case Study of Dyson

Marketing
management

Executive summary
In this report, this analysis will describe about marketing management where an
organisation revamp its product to enhance their sales and loyal customer base. Main aim of this
report is to get understand about the concept of product revamping and why it is important for a
company. This report analysis that components which impact the procedure of product revamping.
This study will make able to gain knowledge about micro and macro factors analysis, Marketing
mix that help the company to identifies those factors which has direct affect on company's product
or its promotional activities. So, this report will be on the basis of different approaches in
marketing management.

Table of Contents
INTRODUCTION ............................................................................................................................4
Brief description of company and product line for revamping.....................................................4
Competitive organisational environment by applying environmental analysis tools....................5
Marketing mix and recommendation for the organisation...........................................................7
How the brand can be improved and its impact on brand position...............................................9
CONCLUSION ...............................................................................................................................11
REFERENCES.................................................................................................................................12

INTRODUCTION
Marketing management is an activity in which it control the marketing aspects and set
organisational gaols by plan step by step to execute their strategic decision a company. It is a way
that find out profitable opportunities and satisfy customers in order to create such opportunities.
The marketing management is based on the the products, price, place and other promotional
strategy in order to attract more customers. It deals to make the inflow of these components for the
business survival. It has direct responsibility to identify those area where the product and service
of a company fail to meet or fulfil the customers expectation and needs (Annosi and et. al., 2021).
The marketing manger need to find those services that can satisfy company's customers. The
organisation chosen in this study is Dyson which is technology company, founded in 1991 and
situated at Malmesbury, Wiltshire, United Kingdom. It manufacture and design the household
appliance such as air purifier, vacuum cleaners, heaters, hand dryers, lights and blade less fans.
This report will cover the description of chosen company, PESTLE and SWOT analysis,
marketing mix, recommendations to improve the organisational reputation and brand of company's
products.
TASK
Brief description of company and product line for revamping
Dyson is a British company situated in UK, it is founded by James Dyson during 1991. this
company deal in manufacturing the household appliances including hair dryers, hand dryers,
vacuum cleaners, heaters, air purifiers, blade less fans ant lights. It has more than around 12000
employees across the world. In January 2019, it had declared that the Dyson would move their
headquarter to the Singapore to ramp up its manufacturing for its electric vehicle stating Asia
trade will be its main focus. James Dyson set up its Dyson appliances limited during 1991 by
using income from Japanese licence. The company built its first dual cyclone vacuum under
Dyson name that is DA 001. it was produced by the American company that is Phillips Plastics
( Datar, 2021).
The Dyson is going to revamp its product that is vacuum cleaner in such a manner that it will
conation sanitizer. When peoples uses this vacuum then it automatically will sanitize the floor and
other things. This revamping is undertaken by considering the health benefits of peoples. As