Revolt Energy Drink – Marketing Plan

Revolt Energy Drink – Marketing Plan
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Revolt Energy Drink – Marketing Plan
Table of Contents
Introduction.......................................................................................................................3
Business Plan.............................................................................................................................3
Analysis of Current Market Situation.................................................................................3
PESTEL Analysis..........................................................................................................................3
Product Description...........................................................................................................5
Market Opportunity Analysis.....................................................................................................5
SWOT Analysis...........................................................................................................................6
Competitive Analysis..........................................................................................................7
Competition Matrix....................................................................................................................7
Target Market and Segmentation......................................................................................7
Pricing Strategy.................................................................................................................8
Location/Distribution.........................................................................................................8
Promotion..........................................................................................................................8
Marketing Plan Summary..................................................................................................9
References.......................................................................................................................10
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Revolt Energy Drink – Marketing Plan
Introduction
Business Plan
The spread of globalization and liberalization has had a huge impact on the global business
environment. The entire world has become a potential market for creating demand and supply
for diverse products and services and a huge opportunity for aspiring entrepreneurs. Even
after so many years of globalization, there are a number of international markets that have a
huge untapped potential, which can be used by companies to increase their reach and
business opportunities. The Indian subcontinent is one such market where there is a lot of
potential for good quality products and services, especially when it comes to food and
beverages because a large number or Indians are adopting a fitter lifestyle than their ancestors
and are demanding healthier eating and drinking options.
One of the best business opportunities, at present, is in the field of energy drinks. India has a
lot of untapped potential when it comes to energy drinks because the only players in the
Indian market are Red Bull and Monster, which have a huge market share and have a higher
bargaining power than the customers because of the absence of a local competitor in the
country. Therefore, this report has been prepared to provide a greater insight into the business
plan of starting an energy drink brand in India.
Analysis of Current Market Situation
PESTEL Analysis
Political:
- A stable government  India is one of the most powerful countries in the world and
the largest democracy where the political environment is highly stable, which highly
promotes growth of business organizations.
- Corruption  Like most developing countries, India too experiences high levels of
corruptions, which can have an adverse impact on the business of a company
(Rahman, 2018).
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Revolt Energy Drink – Marketing Plan
- Promoting FDI and startups  Under Narendra Modi, The Prime Minister of India,
the government has been laying a huge stress on FDIs and has been promoting
business startups to strengthen the economy of the country even more.
Economic:
- 7th largest economy in the world
- Cheaper resources  India, being a developing country, has a lot of resources
available at cheaper rates. This factor can make achieving profitability for business
organizations easier (Bhasin, 2018).
Social:
- Population of the country  India has a population of 1.2 billion, which is a huge
market for any potential business startup.
- High unemployment makes labor available at cheaper rates (Dart Consulting, 2016).
- A highly diverse market
- High standard of living
Technological:
- 3rd most advanced nation in terms of technology
- Has a lot of potential for outsourcing technological processes
Environmental:
- In India, there have been a lot of environmental challenges that have alarming the
government and the country is becoming increasingly aware about sustainable
business practices, which is creating a demand for companies to go green.
Legal:
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