This study evaluates the role of rhetoric in preaching and discusses the use of effective rhetorical devices. It explores the branches of rhetoric - ethos, pathos, and logos - and how they are used by preachers to persuade listeners. The study also examines various rhetorical strategies and tools used in preaching, such as analogy, repetition, and rhetorical questions. Overall, it highlights the importance of rhetoric in influencing people's beliefs and actions through preaching.