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P1 Role And Responsibility Of Marketing Function

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Added on  2020-10-23

P1 Role And Responsibility Of Marketing Function

   Added on 2020-10-23

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Marketing Essentials
P1 Role And Responsibility Of Marketing Function_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Role and responsibility of marketing function.......................................................................1P2 The marketing concept in the organisation (Internal and External)......................................3TASK 2............................................................................................................................................7P3 Use different elements of marketing mix 7 Ps to achieve overall business activities...........7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTION Marketing is the study and management of exchange relationships. Marketing is thebusiness process of creating relationships with and satisfying customer (Alford and Page, 2015).Marketing helps company in providing the best quality product to their customer and also helpsin creating the innovative product in order satisfy the customer that increase the value ofproducts. Report will lay emphasis on Coca Cola. It is a carbonated soft drink manufactured andbeverage company. They Provide the different products like RC Cola, Afri cola, Inka cola, kolareal etc. This is non Alcoholic brand that provide the different soft drink, Sport drink, fruit juiceand beverages etc. The Coca-Cola Company also sells concentrate forsoda fountainsof majorrestaurants andfoodservicedistributors. Report will emphasise on the roles and responsibility ofmarketing functions and also how these roles and responsibilities related to wider organizationalcontext. Report also lays emphasis on the comparison between two company 'coco cola' and'Nestle' through 7 Ps of marketing mix.TASK 1P1 Role and responsibility of marketing functionCoca Cola The Coca-Cola Company is an American corporation established in 1886 by pharmacistJohn Sith Lumberton in Atlanta, Georgia. The Company is manufacturer, retailer and marketer ofnon-alcoholic beverage concentrates and syrups. The company is best known for its productCoca-Cola.Roles and responsibility of marketingManagement processThe Role of Marketing function in Management process is to develop strategies anddoing planning for products of Coca Cola through advertising, promotions and sales to reach thedesired customer segment. The responsibility of marketing function in management process is tomanage the work with top level management and to assist the top level management indetermining the marketing plans and policies. The role and responsibility of marketing functionis to formulate the product strategy with top level management in order to established theirproduct in the market and what promotion and sales techniques and strategies to be adopted toattract more customers towards the product of Coca Cola Company (Rancati, Gordini and1
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Capatina, 2016). To manage the human resource in the right direction marketing supports themanagement processGiving customers what they wantThe role and responsibility of marketing function is to give what the customer want. Tofulfil the customer needs the role of marketing function is to manufacturer products inaccordance with customers needs and to serve the best product of Coca Cola. The role andresponsibility of marketing function of company is to adopt new approach of selling through anintense focus on the prosperity of the customers of organization in order to fulfils their needs.The role of Marketing function is to identify customers’ needs and how much value Coca Colaplace on getting those needs addressed.Identifies and anticipates customer requirementsIn order to identify and anticipates the customer requirements the marketing manager ofCoca Cola conduct Market Analysis and takes Consumer Feedback.Market AnalysisOne of the major role of marketing is to do market analysis and to identify the current markettrends in order to analyse consumers choice, needs and preferences . The marketing function isresponsible for doing product research through conducting primary and secondary research(Rowley, 2016). Marketing helps Coca Cola in doing market research and analaysis about theconsumer trends and preferences. In secondary research, the role and responsibility of marketingfunction is to collect data through public sourcing, commercial sourcing and internal sourcing ofCoca Cola in order to meet consumer requirements.Consumer feedbackThe role and responsibility of Marketing function is to create open communication withthe consumers of Coca Cola and to invite channels for them in order to identify and anticipatecustomer requirements. The role and responsibility of marketing function is to identify effectiveways to capture consumer feedback via online forums, customers advisory boards and directphone conversations. These feedbacks are helpful to forecast and anticipate the future demandsand requirements of consumers of Coca Cola .Fulfils customer requirements profitablyTo fulfil the customers requirements profitably, the role and responsibility of marketingis to fulfil consumer needs according to their demands. Fulfillingtheconsumerneeds start with2
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