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Role of Digital Technology on the Business Performance

   

Added on  2020-06-05

4 Pages626 Words42 Views
Research Proposal FormStudent Name: ______________________Student ID: ______________________Centre Name: _____________________Tutor:________________Date: ___________________Unit: ____________________Proposed Title:______________________________________________Section One: Title, objective, responsibilitiesTitleTo investigate the impact of digital technology on growth and performance of the small businessenterprise: Black Penny RestaurantResearch AimTo investigate the impact of digital technology on the growth and performance of the smallbusiness enterprise: Black Penny RestaurantResearch objectives To investigate the meaning and concept of digital technologyTo assess different kind of digital technologyTo analyse the role and significance of digital technology on the business performanceand activitiesTo investigate the impact of digital technology on the business performance and growthof small business enterpriseSection Two: Reasons for choosing this research projectIn the present study, the major objective of researcher is to investigate the impact of digitaltechnology on the growth and performance of small business enterprise. The major reason forselection of this topic is scholar interest and curiosity (Creswell, 2013). Scholar actual identifysignificance and role of digital technology on the business performance. Another reason is thatresearcher have enough source of data collection about this topic.
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Section Three: Literature sources searchedAccording to the view of Eid, (2011) digital technology includes all kind of the technology suchas mobile phone, laptops, internet, social media etc. While company uses all these technologiesin its business operation, then speed of the business can be enhanced. As per the view of Flick,(2011) in the restaurant business, digital technology is used in several activities such asadministration, communication, operation, human resource etc.As per the view of Fiegen, (2010) if management implement digital technology on the businessoperation, then it can save its time and additional cost. It helps in saving the cost of labour at theworkplace. For instance, social media helps the company in communicating its product andservices’ information to the customers on the internet.Section Five: Research approach and methodologiesIn the present study, researcher will apply qualitative research technique along withprimary data collection (Deng, Z., Wei and Zhang, 2010). Researcher will apply positivismresearch philosophies, deductive research approach and thematic analysis for investigating theimpact of digital technology on the business performance.TimescaleActivity/Week12345678910111213141516Design Aim and objectiveRationale of the studyLiterature reviewResearch methodologyData collectionData analysis and interpretationConclusionRecommendationFinal submission
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