Role of Big Data in Modern Organizations and its Impact on Market Research

Running head: MARKET RESEARCH
MARKET RESEARCH
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1MARKET RESEARCH
Executive Summary
Big data along with other analytic techniques has been efficiently augmenting marketing
research and modern organizations. Big Data with marketing research efficiently signifies an
effective toolkit and mechanism in the hands of marketer researchers to enhance their potentials.
The domains of market research will undoubtedly be enhanced and modified by growing
opportunities whereby big data and technology advances provide marketer investigators to
realize consumer behaviour and preferences. The paper has evaluated the role of big data in
modern organization and the way big data potentials have been augmenting market research
companies to develop their position in the market.

2MARKET RESEARCH
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Role of Big Data in Modern Organizations.................................................................................3
Impact of Big Data on JWS Research.........................................................................................4
Potential role for data analytics based on social media...............................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6